Swot Analysis Of Sephora

Beauty talk was launched in September 2010. As more and more people started shopping online, beauty talk became important. I feel that it was wise to create Beauty Talk as a separate social platform to facebook because it connected the company with its beauty insiders, future customers and its clients. It became a central place where clients could anonymously ask personal questions and get quick response from Sephora experts or other members of the Sephora community. Also with beauty talk, Sephora could recognize its 'Superusers' - people who answered a lot of questions voluntarily. It was built with strong search functionality. It also helped Sephora to save and query responses. People could ask potentially embarrassing questions which would not be possible to be asked on facebook as the real identity of the member would be revealed. Viewers could also search previously posted questions and answers. But it did not get the required response as people found it to be more in-depth and less well-understood experience.

The largest threat for Ulta is the competition from companies, such as Sephora, that have a much stronger band name appeal in the international markets. This is an important threat that must be challenge I order for Ulta to expand into the more dynamic product flexibility of these international business.

We decided that these shops will be best after looking at their performance and how fast products were sold in the shop and we also looked at how popular lipstick were with the customers. . This is because for an exclusive product like Eva last lipstick it has to be sold in big shops to get the customer’s attention and also for its exclusiveness. The product will be sold on line because again after doing research we found out that most people spend their time on the internet and most woman do their shopping online because they are always busy.

The major players in this industry include stores like Macy’s, Dillard 's, and,on the higher end, Nordstrom’s. JCPenney’s main competitors are Macy’s and Kohl 's. Dillard 's and Nordstrom’s are smaller and more higher retail value stores. The top company, using sales as the indicating measure, is Macy’s with sales in 2015 of 28,105,000,000, which is followed by Kohl’s with sales of 19,023,000,000.

Macy’s Inc. has established itself as a strong player in the retail industry, with over 850 Macy’s and Bloomingdale’s stores in 45 states. Macy’s competes against retail giants like Nordstrom, Kohl’s, JC penny and Saks Fifth Avenue for market share in the increasingly competitive department store industry. This financial report will choose Nordstrom as the major competitor, and serves as the comparison company.

ULTA’s top competitors are Macy’s Inc., Regis Corp., and Sephora USA corp. Two of these competitors have a long-standing history and consumer base, where as, Sephora USA has recently entered the market. When Sephora entered the U.S. In order to attract a new consumer and establish a national brand ULTA has moved to national magazines advertising and has and e-commerce advertising strategy that complements their print advertising. They offer the most extensive products and brand selection; they keep updated and current by following fashion trends, historical sales trends, and new product launches.

Sephora’s current target market are women who value quality products and associate with luxury brand names. Sephora also includes products for males such as fragrance, skincare, shaving, and other products. They are well known as a beauty store for females but do not have a reputation for selling men’s products.

The product range is focused on providing the best beauty and health products at affordable prices. You can find anything from makeup to vitamins at Superdrug. Furthermore, the company has

worldwide to serve the customers and is famous for the variety of products that it provides in the

Through early investment and focus, Burberry have established a leading position in digital in Luxury industry, with over 48 million followers and the brand is present on 20 social platforms including Twitter, Instagram, Facebook, Line and Kakao (Burberry Group, 2017). And The group's digital commerce (burberry.com) services 40 countries in 11 languages through various mobile devices such as mobile, laptop and tablet (Burberry Group, 2017). In 2017, Burberry was ranked Number 1 Digital leader in the ContactLab Digital Competitive Map (Burberry Group, 2017). According to Figure 3, Burberry is best brand in terms of E-commerce strategic reach and third-strongest brand in terms of digital customer experience. According to Figure 4, Burberry obviously improves E-commerce performance from 2015 to 2017. This is because that Burberry redesigned the China site to tailor it more effectively to local preference and behaviour that lead to an increase of around 70% in direct-to-consumer sales (Burberry Group, 2017). This will offer a more personalised digital shopping experience for the customers, both online and by connecting them more effectively to the Burberry’s store. Therefore, the strong customer digital experience and successful E-commerce enable Burberry to reach an extensive customer base and penetrate into global

3. Was it wise to create Beauty Talk as a separate platform to Facebook? What value does it bring to customers?

The beauty industry has changed drastically over the last decade and has become more inclusive towards people of different backgrounds and races. The beauty industry will follow the social trend to make not only a website but also an app on ios and android phones that consumers are willing to see their product immediately. MatchBox will also be active on social media through technology on platforms such as Facebook, Instagram, and Youtube. Nowadays, consumer seem to prefer using technology for online retailing more than in-store shopping. Business technology will be the best for Matchbox. It reduces business costs and helps automate back office functions. Matchbox’s use of social media will ensure its product to garner more attention. Male influencers such as Jeffrey Starr, MannyMUA, Patrickstarr, etc. are impacting the industry through their monopoly of the male makeup community, which influences Matchbox by providing a wider audience and potential customers.

Avon success lies within its channel of distribution; it is the world’s largest direct seller with 5.4 million Avon representatives in over 100 countries. Additionally, it is the largest micro lender to women and it among the world top global brands. The company increased its investment in 2007 by over $120 million which aided in

As of 2010, Carrefour S.A. was the largest global retailer in Europe and the second largest of the world in terms of revenue1. Carrefour develops with a multiformat approach ranging from its core hypermarket chains to supermarkets, convenience and hard discount stores. For professionals, Carrefour is also developing the cash & carry format. At year-end 2009, Carrefour had over 15,600 stores in 34 countries.

Many cosmetic brands are popping up recently, perhaps, due to the increasing consumers of products that beautify and enhance the physical appearance of a person. Even though the market is already full of the said cosmetic brands, the company L’Oreal Groups could still be considered as the leading supplier of cosmetics and hair-color. This study is a brief overview of the marketing concepts and strategy of the said company. The company profile will be presented to be able to give a clear view of the market to which the company belongs to. An internal and external (SWOT) analysis of the company will also be provided in this paper. Another area will be specifically devoted to