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Swot Analysis Of Shan Foods

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CHAPTER 1
INTRODUCTION
1.1. Overview
Shan Foods was started in 1981 by Mr. Sikandar Sultan. Shan Foods started from a single small room. He declared to introduce his very own brand. He developed a manufacturing plant to satisfy the needs of the local people. Today, Shan has a huge product portfolio ranging from different variety of pickles, spices and recipe mixes to different variety of packaged desserts. It also exports its product to various different countries. Shan foods are one of the most reputable company and a strong international brand with establishment in more than 65 countries across 5 continents.
1.2. Research Background
The Masala industry in Pakistan is a huge business with potential for further growth. With a rapid growth …show more content…

It is recognized for its uniqueness, freshness and healthy food solutions because customer satisfaction is an ultimate goal of Shan Foods. Customers are the only reason for their existence hence, they are given utmost priority and all their expectations are fulfilled. Shan has managed to make a significant impact on its consumers through its innovative strategies such as good packaging and new variants of the product. It enjoys a strong market position amongst the other competitive brands such as National. Shan has won the hearts of women as it focuses on satisfying its target audience. It has maintained hygiene standards by using modernized equipment. It has set a benchmark by fulfilling the needs of its existing …show more content…

Time Orientation
The study will be conducted as a cross sectional study extracting responses of the target audience at one point in time.
3.4. Data Collection
The study will rely on primary data and the data collection technique that will be used to collect the data will be questionnaires. Semi structured questions will be used that will include close and open ended questions and will give us a better insight into the females preference and attitude towards Shan Masalas.
3.5. Sampling
The target population for the study is females of Karachi ranging from 18 years to 45 years of age who belong to different socioeconomic classes. The research will be conducted at Dolmen mall, Clifton. The sample size will be set to 50. Simple random sampling will be used as female’s will be selected at random to gather their responses.

3.6. Data Reliability
Data Reliability will be checked through Cron Bach Alpha which will help identify any biases. It will help us to gauge the reliability of the existing data.
3.7. Data Analysis
Since it is a descriptive study data analysis will be done through descriptive statistics. Hence, graphs and tables will be used to demonstrate the

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