Swot Analysis Of Sunsilk Shampoo

Ifemulu the protagonist in Americanah was given advice about not wearing her natural hair as a relaxer would make her look more sophisticated and professional. The first time Ifemulu was given this advice it was from her Aunt Uju when she first arrived from Nigeria. When she heard it for the second time, she had been in the U.S. long enough to form an opinion on whether or not that advice actually might ring true. For the first time it dawns on Ifemulu that hair and employability are related and that is precisely the train of thought that Adichie wanted to address when she made the conversation of hair such a major part of the novel. The fact that hair is not just hair and that the conversation surrounding it will always be a political one. Just like Ifemulu, Bell had received the same advice in regards to wearing her hair in braids for an interview at Yale. Unlike Ifemulu, Bell ignored the advice and still got the job despite the braids and no mention was made at all about her hairstyle. She warned others that, “We do not always need to surrender our power to be self-defining to succeed in an endeavour.” Adichie vividly describes in great detail the process in which Ifemulu goes through that relaxation process, one that requires slathering strong chemicals onto her hair in order to permanently alter the texture and curl pattern of her hair. Her at home attempt didn't take and so she had to go to a professional to remedy the damage she made. Adichie

Over the last several years, the total number of skin cancer (melanoma) cases in Australia has been rising dramatically. Evidence of this can be seen with statistics provided by the Cancer Council of Australia. They determined that melanoma is most common form of cancer for individuals between the ages of 15 and 44 years of age. To make matters worse over 1 million people are screened for this disease every single year. This is illustrating how some kind of increased protection is required to protect consumers against the sun's ultra violet rays. ("Skin Cancer Facts and Figures," 2012)

Such companies include Coca Cola Company and Pepsi. Such companies have the ability to offer their products at a lower price due to economies of scale in production. It is important for the product to cut down on overhead costs to ensure that they are able to offer the product at a lower price. Customers will be attracted to other products if the company is unable to meet their price expectations.

Please, pronounce it "ho-HO-ba," and move it to the very tippy top of you're A-list; make it number one in your personal catalogue of essential oils for hair. You may have seen jojoba featured in advertising and splashed across product labels, but until you have felt first-hand its wonderworks, you cannot really know what it can do to promote health, shine, radiance, and luxury. Until you know jojoba, you do not really know haircare.

It might interest us to know that they market other devices in the internet that should give more significant benefits when it comes to restoring the physical appearance and health of the hair.

First of all, penetration pricing is the major determinant of the price and that is employed when the product managers have to give most of the value to the customers and keeps a small margin. Chatime decided use penetration pricing where set a lower price of milk tea than the eventual market price to attract

Traditional shampoos are on the list of products to avoid if you are trying to grow and maintain healthy natural hair. Traditional shampoos use sulfates to cleanse hair and sulfates are extremely drying to natural hair. Since the health of natural hair depends largely on how moisturized it is, the types of cleansers are avoided by many naturals. There are many alternate cleansers including mud washes, co-washes and sulfate free shampoos.

Marketing mix is the set of controllable tactical marketing tools which that the firm blends to produce the response it wants in the target market.

Since the demand for the brand has traditionally outstripped supply, the company can easily and without loss charge a premium from its customers. As mentioned the company sells its products at a 100% markup and which in turn translate into increased revenues.

• Be the preferred company to meet the health and personal grooming needs of target consumers with safe, efficacious, natural solutions by synthesising deep knowledge of ayurveda and herbs with modern science.

The main objective of a low-cost provider is to achieve a lower overall cost than its main competitors and rivals by means of underpricing (Gamble, 93). This is also known as price advantage in order to attract customers. Companies that use this strategy will achieve high sales volumes while striving for low cost margins. For example, Wal-Mart is known to have considerable low prices that attract a broad spectrum of customers. People who shop at Wal-Mart are familiar with their “Rollback Prices” which focus on the idea of everyday low prices that are sold at a far cheaper rate than its main competitors. They are able to sustain these prices because of a successful supply chain market. Many of the products they sell are from foreign and domestic markets that focus on a lower price demand. This allows Wal-Mart to sell their products at lower prices at a high volume. Basically, they buy a huge quantity in volume in order to achieve a lower price to gain a higher profit.

The last alternative could be to create a better marketing about their products, to compare their brand with the competition so the market can understand that the differences between prices is because of the good quality, the brand name, the knowledge, and that they are the only ones, the expert ones on those kind of products.

Cosmetics fall into their own marketing arena. It is the only other product, besides food, that consumers are in constant need of because cosmetics are used in our everyday lives. Cosmetics, in order to have any type of customer base, are made with great quality in mind. With all these different brands offering the same types and qualities of products, Dove had to branch out into another important segment of this cosmetics market. Cosmetics are being used just as much by men as they are used by women, and it is important that a cosmetics product line can compete in the market of men’s products as well. Dove’s main competitors, Nivea, L’Oreal, and Garnier, have not crossed into making men’s products. The lack of men’s products gives Dove a competitive advantage in their arena. Dove has dominated in this category through their marketing and different direction.

Once the consumers like the product and realizes it is good quality, then they accept the product and the low pricing help the product create some buzz in the market and have some good techniques.

Many cosmetic brands are popping up recently, perhaps, due to the increasing consumers of products that beautify and enhance the physical appearance of a person. Even though the market is already full of the said cosmetic brands, the company L’Oreal Groups could still be considered as the leading supplier of cosmetics and hair-color. This study is a brief overview of the marketing concepts and strategy of the said company. The company profile will be presented to be able to give a clear view of the market to which the company belongs to. An internal and external (SWOT) analysis of the company will also be provided in this paper. Another area will be specifically devoted to