Swot Analysis Of Sushilicious

Who would have ever thought a small amount of rice with raw fish on top of it would become so popular across the world? Sushi’s fame jumped an ocean across and became popular in the USA. Many factors contributed to its popularization and has helped make its place in the American cuisine. As time passed by, the simple creations of sushi evolved to complicated combinations and eye catching presentations today. This change was welcomed because it gave a new perspective of the dish, giving it a new face.

1. Franchisees gain numerous advantage when they purchase a franchise. First, while a franchisee may be opening a new store, it is part of an already established business and system. This means a franchisee has access to turnkey operations, allowing an increased speed to establishing and growing the business. Franchisees also get support for management and training activities, as well as financial assistance. Going hand in hand with this, a franchise already has an established brand name, quality of goods and service which have been standardized across the franchisor’s larger company, and national advertising programs from franchisors. Franchises also have large-volume, centralized buying power. A franchise has proven products, and

Clearwater Seafoods is one of the largest companies in North America and it was founded in 1976 by business partners John Risley and Colin Macdonald. Marine Stewardship council (MSC) grew to become North America’s biggest shellfish harvesters and the leading global provider of premium certified shellfish. They are also the largest holder of shellfish quotas in Canada. Their operations are located in Canada, Argentina, United Kingdom, and China, however they market and sell globally to over 40 countries. MSC operates a fleet of traditional and state-of-the-art factory vessels and processing plants throughout Eastern Canada. The company focuses on providing premium quality, wild, sustainable seafood, second to none. The mission statement is “Together we are building the world’s most extraordinary, wild seafood company, dedicated to Sustainable Seafood Excellence.”

To ride on the coattails of a larger chains advertising wings and not have the ability to compete with them only makes the Peaceful Rest look weaker and less appealing. Consumers depend on the strength and dependability of a chain to meet their needs. (Kayaman & Arasli, 2007). The decisions that Tristan is left with is choosing a franchise company.

Slawsa is a condiment revolution in taste and texture that is in a category all its own. This product was recently introduced to us by Julie Busha. Julie took an old family recipe and decided it was so good it should be marketed, and that is just what she did. Slawsa is owned by “The Busha Group, LLC” and registered though and manufactured for “Nicole Foods”, located in Cramerton, North Carolina. What started out as a simple recipe for the family has changed the way the world will now look at condinments in the future.

Kudler Fine Foods is the brain child of Kathy Kudler. She envisioned a one stop gourmet food store and has grown to three locations to date. She continues to maintain direct control over large bulk purchase order items, stringent customer service policies, and hiring. This paper discusses how the organization competes in the marketplace and the strengths and weaknesses of the company according to the marketing surveys their customers completed. The following also discusses which market structure best applies to the organization and how that structure positively and negatively affects the firm, how the effectiveness of the competitive strategies in the market structure affect the

The franchiser can attain rapid growth for the chain by sign- ing up many franchisees in many different locations.

atties Foods is a true Australian success story. Since opening our doors in 1966, we’ve grown from a small cake shop in regional Victoria into one of the country’s biggest bakeries. Today, Patties Foods proudly employs around 570 people and produces over 300 different sweet and savoury products. Each year our products are proudly sold through grocery and convenience stores as well as foodservice distributors who supply cafes, stadiums, caterers, schools, restaurants, hotels, clubs and even overseas markets.

Because of a recent economic downturn, there may be an opportunity to negotiate new lease opportunities at even better rates. Also,franchising the Sandwich Blitz shops seems like a great opportunity for expansion beyond Dalman and Lei’s current large metropolitan area. This would require training upfront on Dalman’s part to insure the same quality and consistency in the food preparation. However, once the franchisees’ shops were established, there would be less time Dalman and Lei for any specific issues, as the franchisee would be responsible.Dalman and Lei can participate in the profitability of these franchises without the same level of management that is currently required. This opportunity would also potentially be less risk for the company as a large amount of capital would not be required in the expansion.

This company is fairly young she has completed all culinary prerequisites, training and licenses. That she requires to starting up a food prepping business. It started out as a special event only, for concerts and festivals. She has since evolved into catering and doing meal for order. Her specialty is Jerk Chicken, Escovish fish, Jerk Shrimp and Oxtail. As small as this company is she faces a lot of competition from larger well established business within the close proximity. Because they are terrified of new competition and a better flavor.” A combination of product- and market-development strategies is employed when expanding a market or finding a new market requires modifying the product. (Abraham)

Whole Foods has become a favorite shopping destination for many people, and they are growing at an extremely fast rate. This retailer has become famous for its healthful products, unique ingredients, talented kitchens, and impressive moral compass. If you haven’t yet tried Whole Foods, these best-selling products may just send you to their store!

Panera bread’s growth strategy was to capitalize on Panera’s market potential by opening both company-owned and franchised Panera Bread locations as fast as was prudent (A. A. Thompson). Panera Bread work closely with franchised branches in order for the company to broaden its market penetration (A. A. Thompson). Panera Bread has taken the appropriate measures to gain a competitive advantage to make franchising a successful market for the company to enter. Considering Panera Bread Company keeps interaction with the franchised branches to ensure success gives them the upper hand to ensure continued success.

to penetrate into the dinner market without risking its existing business model for fast food while benefiting

Franchisors are increasingly having to be more and more selective in the adoption of franchisees with factors such as economic climate and the potential difficulty with growth playing key factors in the decision making process. It is not simply an ability to grow which creates a successful Franchise and nor is it the desire of any franchisor to adopt every potential franchisee. Franchisors are becoming more and more scrutinising as the global economy declines. There is a general understanding within any franchised

‘As a result, expansion can proceed at a much faster pace than would otherwise be possible, enabling the franchisor to achieve increased market share whilst benefiting from economies of scale.’ (http://www.butterfield.co.za) Finally, franchisors can benefit from the cultural knowledge and know-how of local managers. This can be helpful in lowering the risk of business failure in unfamiliar markets, as well as creating a competitive advantage. Franchising offers franchisees the advantage of starting up a new business quickly based on a proven trademark and way of doing business, as opposed to building a new business from scratch. The franchised business is based on a proven idea and has an existing customer base, therefore making it much easier to sell your product than it would if you were to start up your own business.