Swot Analysis Of Tata Motors

TATA motors has been a pioneer in indian automobile sector for more than the 60 years, established in 1945 ,today it is valued at over USD 40 Billion.The company now has its presence in almost every continent around the globe ,in about 175 countries.It currently caters to 3 market segments The passenger cars, Utility vehicles and commercial vehicles

Tata Motors released the Nano automobile in 2008. In 2007, India with a population of 1.2 billion, only bought a little over 1 million automobiles. By contrast, they bought over 7 million

The automobile industry has exceedingly grown in today’s world. From the world’s fastest, luxurious car to the economic and fairly cheap ones, the market is very demanding. The industry in this analysis is Tata Nano. Tata Motors was established in the year 1945 by Ratan Tata and has developed as one of the most prevalent automobile industry in India. Tata Motors, established in a country where most of the population can only afford purchasing motorbikes. But, recent studies showed that 65% of Indian families are now able to afford cars and also applies to the increasing purchasing power of people across developing countries. The Tata Nano was launched in 2008, as a vision of Ratan Tata to facilitate those families who drove on a scooter to have a more comfortable drive at an affordable price of just $2500. Tata Nano is also known as the world cheapest car and signifies great technology and a small

The distribution channel for Tata motors is simple. There are no Clearing and forwarding agents involved. After the production of car, they are transported directly to the dealers in different regions.

Tata motors limited is the India’s largest automobile company, with the consolidated revenues of INR 2, 62,796 crores in the year of 2014-15. It is the leader in the commercial vehicles in each segment, and among the top in the passenger vehicles with the winning products in the compact, midsize cars and the utility vehicle segments. The Tata motors group has over 60,000 employees are been guided by the mission “to be passionate in anticipating and providing the best vehicle and experience that excite our customer globally. It has been established in the year of 1945, Tata motors presence cuts across the length and the breath of India. Over 8 million Tata vehicles ply on Indian roads, since the first rolled out

Differentiation involves making products and services that differentiates the company from competitors. Tools used in differentiation strategy such as SWOT, PEST, Value Chain analysis and Porters Five Forces. The following will be the SWOT analysis of Ford.

Customer-centric approach of Tata Motors has led to the development of vehicles with technology rich design, features and interiors, such as premium compact car Zest, Hatchbacks Bolt and GenX Nano cars.

Ventures with local Chinese automotive companies. A joint venture with local Chinese automotive companies has allowed GM to overcome most of the foreign market entry barriers and accelerated the company’s growth in China. The company gained an access to the local brands and opened the market for its own brands. Few of General Motors’ rivals have succeeded in China so well. Moreover, I did mentioned Sustainability...."Since GM has enrolled into U.S. Environmental Protection Agency (EPA) ENERGY STAR energy-reduction challenge in 2010; the company has already avoided over $237 million in energy costs and reduced 1.8 million metric tons of carbon emissions in 73 of its U.S. facilities. The company was able to cut its energy spending per vehicle produced by 5.6% in 2015 alone.” General Motors (2016). General Motors is committed to sustainable clean environment results in lower cost, happier communities around it, attracts plenty positive publicity while strengthen brands image. Analyst making assessment strength company the change results, positive outcome of the company ethic images working internally with staff and workers to reap the benefits as well.

Opportunities: The external environment plays directly to Tata Motors advantage. In India the average household earned roughly 4,000 U.S. dollars, and only 38 out of every 1,000 people owned a car. With the poor economic state of India, Tata Motors was able to produce and sell the Nano car for 2,500, giving India an affordable alternative to motorcycles and scooters. Being able to produce a low-priced car is huge for Tata Motors considering the majority of India and China’s adult population do not own a car. Producing the lowest priced car on the market is putting Tata Motors in a position to corner the market in India and China. Also a huge opportunity for Tata Motors is that there are

Maruti Suzuki India Limited (MSIL, formerly known as Maruti Udyog Limited) headed by Mr. Kenchi Ayuka, who is the current CEO; is a subsidiary of Suzuki Motor Corporation, Japan. MSIL has been the market leader in the Indian car market for over two and a half decades and counting.  Maruti Udyog Limited (MUL), India’s finest and Asia’s largest automobile industry was established in 1981 by an act of parliament.  MUL, the first automobile company in the world to be honoured with an ISO 9000:2000 certificate, also as mentioned above is a subsidiary of Suzuki Motor Corp (holds a 54% equity stake). The Government of India remains a significant equity stakeholder (10%).  The company has two manufacturing facilities located at Gurgaon and Manesar,

General Motors played a pivotal role in the global auto industry for over 100 years, from the Buick horseless carriages to technological marvels, the Chevrolet Volt, our products and innovations have always excelled at putting the world on wheels (GM.com). General Motors Company is an American company founded in 1908 with headquarters in Detroit, MI. The company designs, manufactures and sells an array of vehicles to fit the needs of the consumer thus making it one of the world’s largest automobile manufacturers.

The automotive industry is capital-intensive and Ford is no exception. When it needs extra cash and liquidity Ford taps the debt-markets. Automobile companies also need funding for their credit subsidiaries in order to offer financing to car buyers and leasers. Investors purchase bonds of a company and are referred to as debt-holders of the company. Should a company go bankrupt, these debt-holders then enjoy precedence over shareholders because the company must honor its debt before paying its shareholders. Although bond prices are highly dependent on interest rates, many people still consider bonds somewhat more secure than stocks, although this does not always hold true. Currently, two Ford companies issue stock – Ford

India is a developing country and is have lot of population with middle and lower middle class. Two -wheeler is most affordable vehicle for personnel ownership. Many couples with kids travel in single two wheeler. It was Ratan Tata’s dream to have a car, which these families can afford [3].

Political Tata Motors operates in a vast amount of places all across the world . They’ve had great success in regions like Europe, Africa, Asia, the Middle East and Australia. When it come to politics influences Tata Motors need to pay close attention to Laws and regulations as well as the governing bodies that control the area. Local governments regulate commerce, trade, and investments. The local markets and economies are all influenced by national and local influences.

Today Tata Motors ranks as the world’s fifth-largest manufacturer of medium and heavy trucks—it has a 61 percent domestic market share in this segment—and has taken the number-two position for sales of passenger vehicles in the Indian market. It has also built a significant global presence, both through sales efforts in overseas markets (such as the former Soviet republics, the Middle East, South Africa, South Asia, and Turkey) and through acquisitions such as the takeover of Daewoo’s commercial-vehicle business in South Korea and the purchase of a 21 percent stake in the Spanish bus