Swot Analysis Of Tesco 's Multi Channel Approach Essay

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SWOT ANALYSIS
Strength
MULTLI CHANNEL APPROACH
Tesco follows a multi-channel approach. It was the first retailer to create grocery home shopping in 1997. Its in-store picking model is accompany by a small number of specialized dotcom-only stores that allow Tesco to respond to high customer demand. Click & Collect service of Tesco is a key part of its multi-channel offering and enables customers to pick up their shopping according to their suitability. The company has over 1,750 Click & Collect collection points for general merchandise and over 260 grocery drive-thrus in the UK(marketline,2016).
SIGNIFICANT PRESENCE IN THE PRIVATE LABEL MARKET
The private label market in the UK is growing at a steady pace. Preference for private labels has been increasing in the UK as consumers have become price conscious and see the quality difference between private label and branded products narrowing. Even upper-income shoppers are more willing to buy generic brand, which has traditionally appealed more to shoppers with limited budgets. According to the industry estimates, in 2015, the UK registered more than 40% of the volume and value share in private label market among 20 countries in Europe.(marketline,2016)
Weakness
PRODUCT RECALLS
Tesco made several product recalls recently. In February 2016, the company made various recalls. For instance, the company recalled some of its bread products due to undeclared sesame seeds in these products. Horizon Procurement recalled three varieties

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