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Swot Analysis Of Texas Roadhouse

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The first Texas Roadhouse began on February 17, 1993, in Clarksville, Indiana by Kent Taylor, whose goal was to own more than a family restaurant or steakhouse, but to own, a place where everyone could come together share a great meal with great fun for a great price (Stokes). They are known for their legendary food such as hand-cut steaks, fall-off-the-bone ribs, made from-scratch sides, and fresh-baked bread (Our Story). They strive to make hearty meals that stand out by handcrafting everything they serve except for the T-bone steak and by giving larger portions so you get more food for your dollar (Stokes). Kent’s mission also includes having legendary service due to the low ratio of tables per server and legendary fun, which may consist of the servers singing happy birthday to a customer or periodically line dancing - not all locations have line dancers - to the jukebox and televisions playing. Their future strategy is to continue their legendary quality and service along with moderate growth as they are set for opening new locations in 2018, while keeping their 2016 Voted #1 Steak by Nation’s Restaurant News Consumer Picks for this 2017 year (Stokes).
Strengths, Weaknesses, Opportunities, Threats
Strengths
Let’ discover some of the strengths that Texas Roadhouse has been instilling in its locations, with the first being the establishment’s atmosphere which seems to be on the right track with their jukebox playing country music throughout the restaurant which ties in

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