Swot Analysis Of ' The Biggest Internal Strength For Airlines ' Essay

American Airlines has some key operational and financial strengths that keeps it ahead of its competitors in the airline industry.

It’s never easy for a company to be the number one company as there’s always bound for mistakes to be made and sometimes it takes an organization to face hard times in order for them to succeed. One company I look at that has faced hard times and strong competition is Frontier Airlines. Over the past years of this organization has went from being one of the best airlines to know one of the top worst airlines for both customers and employees. This company has had to sacrifice a lot throughout its time and it has changed its reputation that now you find other airlines following in the same footsteps. Airlines have also been very unethical to its customers and the public as they have been overbooking flights and not handling the situations in an ethical and respectful way.

The Airline industry is a large and constantly growing industry. It facilitates economic growth, international investment and world trade and is therefore central to other industries as well for globalisation. There are various forces which lead to globalisation in airline industry. Key drivers of change are forces likely to affect the structure of an industry; sector or market. (1).

In this assignment the following topics will be covered through the use of Mango airlines, this assignment will discuss the primary target that Mango airlines market their product to, this assignment will be using the six segmentations to help find out who mango primary target is.

The airline industry has been a major factor in the globalization of the world economy. It connects the sellers and the buyers as well as transports goods across countries. It also breaks the time and distance barriers. In the past, air travel was considered a luxury but it is now a common necessity.

| Weakness * The number of cancelling flights is a little high * The customer service is bad because in some occasion the customer can’t found the delta representative in the airport. * Lack of online presence * In some aircrafts the seats are uncomfortable and narrow

JetBlue’s is societal aspects that are affected by external forces as well. I would break it down into four categories to mainly focus on this societal area. They are listed as follows: Economic, Technological, Political-Legal and Sociocultural. Looking at the economic aspect, the economy has gotten much better since 2008-2009. There is more income being dispersed around the country. Also, if you are looking at the current price for oil, that should not be an issue for airlines right now. The technological aspect shows us how well the ticketing and self-service check-in are doing. Another thing that could be helpful is even allowing credit cards to be used on flights for more purchases. The Internet has become a great tool for our society. It allows us to even search around and find the cheapest flights around. The political-legal aspects that have an effect could be the fear of terrorists. I know since 9/11, airplanes have been one of the safest ways of transportation with all the rules and regulations. Another important part that of this aspect is the effect on oil because of certain internal wars over in the Middle East. Finally, the sociocultural aspect shows us that people have different opinions on certain topics. For example, I know many people are probably worrying about the Zika Virus if they are on a plane that has come from a country that is known for having it or if they are traveling to one of those countries. People want to be updated and know that they are in

In my opinion the most important challenges that the airline industry has to deal with are the volatility caused by air plane accidents or terror attacks, the economic crisis and the competition from low cost airlines. Firstly , some terror attacks could have a significant decrease in the demand for air trips. For example after the attacks of the September 11,2001 the flights in U.S.A. were decreased more than 20 percent and despite this, most of the planes travelled with half of their passengers capacity ( Raymond et al., 2003, p.178). Secondly, the world economic crisis has forced the companies to adjust the cost of fares , therefore and their earnings. Finally the low cost airlines had managed

American airline industry is steadily growing at an extremely strong rate. This growth comes with a number economic and social advantage. This contributes a great deal to the international inventory. The US airline industry is a major economic aspect in both the outcome on other related industries like tourism and manufacturing of aircraft and its own terms of operation. The airline industry is receiving massive media attention unlike other industries through participating and making of government policies. As Hoffman and Bateson (2011) show the major competitors include Southwest Airlines, Delta Airline, and United Airline.

* Government. The government is a weakness if they change or update some of the regulations that are in place now. This could cause delays and plans to change and take more time between flights.

     The purpose of this report is to inform airline executives about the external forces affecting their industry and what they can do to keep up with the changing business atmosphere. The terrorist attacks of 9/11 had a grueling effect on the economy, and while most industries are almost back to their pre-9/11 financial status, the airline industry is lucky to break-even. This report will explain three leading trends that are forcing the airline industry to re-think their stance on strategic planning.

The company's internal strategies stand in response to the conditions of the external environment. The airline industry in the United States is a difficult one in which to operate. Fixed costs associated with

Airlines Industry is large and growing, it is also the most fiercely competitive sector. It facilitates international trade, world economy growth, tourism and international investment. The airline industry has over time with the use of modern technology been able to take advantage of the short haul, high frequency and gained a competitive advantage over other forms of travel, such as buses and railroad travel. Additionally, the airline industry still holds the market for global travel at a low cost and convenient way to travel. The aviation industry gives a good contribution to the GDP which includes the following: airline services, general aviation, civil airport operations, aircraft manufacturing, and

There have been few inventions to change how people live and experience the world considerably as the creation of the airplane. Today, traveling by air has become the norm and it would be difficult to imagine life without it. Air travel has improved the way people are able to conduct business by shortening travel time and changing their thought of distance. The companies within the airline industry exist in a very competitive market. One of those companies, Southwest Airlines, features low-fare, no-frills air service with frequent flights of mostly short routes. Costs are kept down by the exclusive use of Boeing 737 aircraft, which allows for low maintenance costs and quicker turnaround times for flights, and by an emphasis on ticketless travel (Encyclopedia Britannica). This paper will address two segments of the general environment and how they affect Southwest and the airline industry; evaluate how Southwest has addressed two forces of competition; predict what Southwest might do to improve its ability to addresses these forces; assess the external threats affecting Southwest; discuss Southwest’s greatest strengths and most significant weaknesses; determine Southwest’s resources, capabilities, and core competencies; and analyze their value chain.

One of the world’s most competitive and prominent industries is the airlines industry. It generates huge amounts of income as well as employment each year. Some of the common names in US air travel service providers are Alaska, Northwest, Southwest, US airways, American etc.