Swot Analysis Of The Jeans Range Offered By River Island

Britain had become one the world’s most profitable countries with spending increased by 20% during this period– even though the economic growth remained at just 3%.

River Island is more for teenagers and students, in around the age of 14-25’s, as this would be their target market who they aim to appeal. River Island make their clothing affordable on people with low budget because all of the people in the target group don’t have lots of money. River Island have polices that are in place for customers who are buying their purchases online, as well as purchases for instore. River Island target market is to make sure that they are meeting the market characteristics. River Island have 300 stores across the world. They are committed to deliver successful fashion brands for the mid-priced market. River Island mass market sells many different wide range of products for customers from all ages, gender and cultures.

At River Island, their aim is to provide stylish, affordable fashion, where their customers are able to pick up everything they need for a brand new head-to-toe look. They provide everything from going-out looks and occasion wear to bags and shoes to match at a reasonable price. By offering stylish, affordable fashion, they will gain a much larger market share than some of their more expensive rivals. Also, if the customer can use them as a ‘one stop shop’, it will mean that River Island benefits by having less competition and therefore, a higher turnover.

The performance of the UK economy depends very much on the level of Aggregate demand within the economy. AD=C+I+G+(X-M). The UK economy can be judged by a number of key indicators mainly sustainable economic growth, low inflation (target 2%), a surplus on the

8. Product personalityAfter all of the description above, we have come to the conclusion that your better off buying a trusted quality brand and having it last you years rather then, wasting your time and money on items that you will have an unsatisfactory result with, even after one wash. All of the Bonds items are comfortable, easy to wash and top quality. The range includes many different colors, materials and styles. Bonds are very expressionistic, confident and bold. The women collection has both the vintage as well as the very modern look, in many different colours. There are heaps of different items you can mix and match from and style fantastic outfits with and enjoy.

According to (Parkin, Powell and Matthews, 2014) Economic Growth is defined as a sustained expansion of production possibilities measured as the increase in real GDP over a period of time. Achieving economic growth depends on the government fulling one of its macroeconomic objectives between them is stable economic growth, low level of inflation, low level unemployment, and adequate level of balance of payments. UK’s economic growth fluctuates significantly year to year as mentioned by (Fyfe and Threadgould, 2013, p.1) “The trend rate of economic growth of the UK economy has been assumed for several years to be between 2.5% and 2.75% per year”. The fluctuations can be seen in Figure 1 shows detail changes in economic growth. The “Credit Crunch”, from mid-2007 to 2009 UK’s growth fell from 2.7% to -2.3% resulting in a recession. However, UK has been

Expansion of a company is never easy, especially if the company were to expand overseas to a foreign country. The products or service the company offers or sells must fit into the culture and environment of the country. Ignorance to these factors can lead to a major downfall

Plus-size apparel becomes more popular these days and since this country’s average women size is 14, a growing number of clothing companies are trying to produce more garments of these sizes. Not only it would cater to people’s needs, but also means more profit. However, one of Gap’s divisions, Old Navy, is reported charging extra for its women’s plus-size jeans by huge margin. What more upsetting was, men’s plus-size jeans were priced in the same range as the regular ones, which contrasted from the women’s where the prices were charged higher by $10 to $15. Not only that, the men’s jeans are placed in the same section regardless size on Old Navy’s website, while the women’s are placed in two separate sections – regular section and plus-sized section. This company’s pricing transparency really made customers to question Gap’s integrity. The consumer emphasized that Old Navy was engaged in sexism and sizeism towards women.

According to (Parkin, Powell and Matthews, 2014) Economic Growth is defined as a sustained expansion of production possibilities measured as the increase in real GDP over a period of time. Achieving economic growth depends on the government fulling one of its macroeconomic objectives among them is stable economic growth, low levels of inflation, low levels unemployment, and adequate levels of balance of payments. UK’s economic growth fluctuates significantly year to year as mentioned by (Fyfe and Threadgould, 2013, p.1) “The trend rate of economic growth of the UK economy has been assumed for several years to be between 2.5% and 2.75% per year”. The fluctuations can be seen in Figure 1 shows detail changes in economic growth. The “Credit Crunch”, from mid-2007 to

It pairs the brand with issues that are important to teenage girls and gives them a way to attach a personal identity to the jeans.

Economically, UK has not been that stable as far as economic activity is concerned. The global economic meltdown and its aftermath are still being felt today. The years following the 2007/2008 were economic roller-coaster in UK. By 2009, the economic growth declined by -4 leading to low GDP

As we discussed in class, a threat of substitute does not necessarily just mean other high end, premium, higher priced jeans. Substitutes could include any types of jeans. There are skinny jeans that are mentioned throughout the case, as well as slim cut jeans, straight cut jeans, low/medium/high rise jeans, etc. Any type of jean poses as a threat to premium denim jeans because consumers fashion senses are constantly changing. As of late, more people have shifted towards the casual, relaxed fit jean type of lifestyle, as opposed to before the down economy started in 2008 where many were trending more towards the “fashion forward” or the “aspirational shopper” as the case described. The aspirational shopper consists of a middle class person ($75,000-150,000 income per year) who is willing to buy luxurious, high-end jeans. So the overall point here is that all jean types are a threat of substitutes. Another layer of substitutes could really be any type of pants in general. People love wearing sweat pants around the house, females tend to wear a lot of dresses and skirts nowadays, leather pants are somewhat of a trend, and everybody wears shorts at some point in the year. So these are threats of substitutes as well. Lastly, any other high-end products people could choose to spend money on pose as threats as well. Maybe consumers will choose to spend their money on high-end accessories such as a new watch, or maybe a handbag or scarf if

However, even though UK spots a positive GDP annual growth rate since 2010, unemployment remained high. Please refer to Appendix F.

The economic reforms initiated by Prime Minister Margret Thatcher since 1980’s has made the United Kingdom record steady economic growth in the 1990s. However, successive Labour governments increased government spending significantly. Since 2010, the government upheld austerity as the principal of its economic policy. In 2014, the country recorded its strongest economic growth since 2007 of 2.387 trillion dollars with GDP per capita at 39,350.64 dollars. The GDP increased significantly because of the enhanced performance of the construction, manufacturing, and services sectors. Retail sales also increased with unemployment relatively at lowest

Clothes are made in the Far East or North America. Prices start around £250, or $482, per pair of jeans. They don’t carry any stock, are never on sale, and receive cash upfront before manufacturing. They have very high sales per square foot – about $2000.