Swot Analysis Of Topshop

Accordingly, we have researched that the sustainable fashion is a growing trend in recent years and growing number of millennials are interested in the sustainable fashion market. More importantly, we anticipated that there are already big fast fashion brands like Zara, H&M, or Topshop that it is hard for J.Crew to recapture the lost customers in the fast fashion market.

This papers purpose is to teach fashion heavy consumers on the real price of fast fashion and how buying it affects the environment. This type of audience can be anyone who partakes in the buying of well-known cheap retail stores that have a large audience of being fast and obtainable. These consumers should have the information on how fast fashion effects are environment so it could possibly alter their buying habits to be eco-friendlier but buying either less or more sustainable clothing instead of the cheap alternatives. This audience should care about this purpose because this will affect the world now and for future generations as their environment is being mistreated because of these fast

Topshop is a high street fashion retailer that has been up and running since 1964 and is has successfully open 300 store across the UK, do shipments to more than 100 countries and has their eclectic British

Some main strengths of Trader Joe’s are the strong brand image, their employees, organic and private label products, customer loyalty, and offered unique products. Trader Joe’s strong brand image helps them to attract and retain more customers. Their private labels are named according to the background and nationality of food. They offered an extensive line of private label items with brand names such as Trader Joe’s, Trader Ming’s, Trader Jose, Trader Giotto. Due to their strong brand image, they established themselves as a leading retailer of food and non-food items in the US. Americans ranked Trader Joe’s overall as No. 1 retailer in 2013 (Ager & Roberto, 2014). Trader Joe's offered unique and high-quality products from different countries which attract customers to try new items and stocks of 4,000 items, 80% of which bear one of its own brand names. Trader Joe's describes itself as "your neighborhood grocery store" (Wikipedia, Trader Joe’s). Trader Joe’s claimed that 80% of its customers had attended college. The company described its target market as “intelligent, educated, inquisitive individuals” and they reach this customer by opening store among well-educated residents (Ager & Roberto, 2014). Their customers are too loyal towards their brand image so they keep coming back. Instead of targeting all customers, they need to target new customers in order to grow their business and to keep being a leader in the retail industry in the US. And also, their employee are valuable assets of the company, who led them towards the further growth of the company, therefore they are treated fairly and trained to provide the nice and friendly service to Trader Joe’s customers. Almost most of the people want to work at Trader Joe’s because they pay more than minimum wage and higher compare to other retail stores. New part-time hires earned $12 per hour and full-time employees earned approximately $50,000 per year which is above minimum wages. Plus, they contribute 15.4% of employee's salary towards retirement Saving. Furthermore, they offer good health and others benefits even to part-time employees (Ager & Roberto, 2014).

TenTree has created a product with the positioning to give customers clothing options that are environmentally and socially responsible. They promise to plant ten trees for every item purchased and only use factories that are approved by WRAP. (TenTree, n.d.) They also have a large selection of t-shirts, hoodies, sweaters, tanks, hats, and toques, in a variety of different colours and sizes. (TenTree, n.d.) Satisfying the customer wants for a wide variety of socially and environmentally responsible clothing has created functional-instrumental value for their customers.

A strength in a SWOT analysis is something beneficial to the company while being an internal factor that they control. Two strengths of Bed Bath & Beyond are their registry service and personalized products. Bed Bath & Beyond offers their customers wedding, commitment ceremonies, baby, housewarming, anniversary, college, and birthday registry services. A registry is a listing of items, or a “wish-list”, of specific products that other people can purchase for you. An advantage of a registry is that it can be done electronically and is efficient for both the buyer and receiver. It is efficient because it is one central location people can go to purchase specific desired items. Bed Bath & Beyond’s most popular registry service is its wedding registry. It is regarded as the best registry by Kristi Kellog, in her article, “Where to Register: The 50 Best Wedding Registry Sites & Stores”. Kellog states, “When it comes to one-stop shopping convenience, few retailers can beat Bed Bath & Beyond. It’s the perfect place to scan all of your essentials, like housewares, linens, and appliances. And since they offer tons of different brands, you can select must-haves at a range of different price points. Plus, with free announcement cards to tell friends and family where you’ve registered, expert consultant to help you decide which items to pick, and a competition program that lets you purchase your remaining gifts at a discounted price after the big day, the retailer is a

Topshop was founded in 1964 in Sheffield within the ladies fashion store chain Peter Robinson Ltd. The first official stand alone store was opened in 1974, followed by Topman being introduced in 1978 exclusively for male customers. Topshop has over 300 stores in the UK and over 100 stores internationally and has a flagship store in both London andn New York. It is part of the Arcadia Group which also owns Dorothy Perkins, Burton and Miss Selfridge.

JC Penney is an American department store chain with 1,095 locations throughout the United States. In the latter half of the 20th century, shopping malls became very popular and most of the company’s stores were situated in the downtown areas, they followed the trend of developing more stores in the shopping malls to attract customers and increase the financial profitability of the company. Conversely, JC Penney had freestanding stores, and was able to get consumer traffic which helped the company earn a profit and increase its market share.

American Apparel is a vertically integrated clothing company, in which, design, advertising, and marketing are all done in-house. This strategy makes American Apparel the largest factory operating in the US. By handling all stages of production in-house, the company is able to save money on delivery and transportation cost. Being vertically integrated makes this company more efficient because the company has control. Bringing this type of factory to Thailand would be very beneficial for its economy as it would make jobs as well as bring in revenue. The company’s brand is aimed at urban, edgy, casual, social conscious individuals between the ages of 16-24. Taking a look at the company’s marketing and advertising it is clear that it’s linked to young consumers, using text on their ads to get across the values and messages of the company. Young consumers in Thailand make for good business opportunities making up a third of the population. This group of consumers also has disposable income that they are willing to spend on leisure, such as shopping. American Apparel is passionate about the ethical treatment of their employees pledging to be “sweatshop free”. The company feels that by treating their employees well and offering benefits results in more efficient worker, quality products, good work environment, and good employee retention. Bring a company into Thailand that has such a policy will ensure that workers are treated fairly.

There will always be that one or two patrons that are looking to save the environment and if the company can look to incorporate environmentally friendly designer clothing and accessories into the business, the business will be leading the future in clothing retail sales. For example, designer blue jeans become a designer purse; a designer silk shirt becomes a new designer pajama top. Reusing material is not a new idea however, creating new items from high-end designer clothing to create environmentally friendlier clothing or recycled designer clothing from the designer is, and if it is made exclusively for Christina’s Unique Clothing Store the company’s future is secured.

Macy's was established by Rowland Hussey Macy, who in the vicinity of 1843 and 1855 opened four retail dry merchandise stores, including the first Macy's store in downtown Haverhill, Massachusetts, set up in 1851 to serve the factory business workers of the zone. Macy moved to New York City in 1858 and set up another store named "R. H. Macy and Co.". As the business developed, Macy's ventured into neighboring structures, opening an ever increasing number of departments. From the earliest starting point, Macy's logo has incorporated a star, which originates from a tattoo that Macy got as a young person when he took a shot at a Nantucket whaling ship. Macy died in 1877, responsibility for organization

Jcpenny was opened and established by James Cash Penney; he began his career in retail management, when he opened The Golden Rule store, in partnership with Guy Johnson and Thomas Callahan, on April 14, 1902 in Kemmerer, Wyoming. He participated in the creation of two more stores, and purchased full interest in all three locations, when Callahan and Johnson dissolved their partnership in 1907. In 1909, Penney moved his company headquarters to Salt Lake City, Utah to be closer to banks and railroads. By 1912, Penney had 34 stores in the Rocky Mountain States. In 1913, all stores were consolidated under the J.C. Penney banner. The so-called "mother store", in Kemmerer, opened as the chain's second location in 1904. It still

JC Penney stores sell conventional merchandise including clothing as well as shoes and also an array of leased departs like Sephora, salons, optical centers and portrait studios. In 2006, JC Penney has begun the partnership with Sephora to lure in young female consumers and aims to have a total of 140 Sephora stores in JC Penney by 2017 (Kezar, 2017). Sephora has since then been one of the most profitable sector in JC Penney. In 2016, home appliances is also brought back to select stores for the first time in 30 years (Bailey, 2017). This includes the introduction of new appliance showrooms for the home department expansion. In addition to adding Sephora and home department to JC Penney, women’s apparel product has also revitalized by adding more products selection and improve shopping experience. During the first quarter of 2017, Nike products is added to all stores and adding Adidas products to more than 400 locations. JC Penney also expands footwear and Boutique+ brand which is a plus-sized women’s wear to cater more audience(Kezar, 2017).

All Topshop stores look very similar when you walk in, you will know you are in a Topshop store. There are always pictures of the latest fashions on the walls. There are also a lot of things to look at instantly when u walk in whether it is accessories or the latest fashions. For example in the London Oxford Street flagship the floor you walk in on is full of accessories and so it is very colourful and exciting especially compared to the dull, busy street outside. All Topshops are very brightly lit but the walls are normally white and the pictures are often black and white. I

Generations ahead of us only had a tiny wardrobe, where clothes were not washed every day. In our generation, fast fashion is in. It’s ok to have multiple shirts or shoes of the same color. It’s actually ok to throw away unwanted apparel. Apparel companies are beginning to focus on sustainable fashion, also known as eco fashion. Apparel, fashion, and textiles is the most polluting industry in the world. Every stage, that a garment goes through, uses up and threatens our resources.