Swot Analysis Of Toyota

'Place ' is concerned with various methods of transporting and storing goods, and then making them available for the customer. Getting the right product to the right place at the right time involves the distribution system. The choice of distribution method will depend on a variety of circumstances. It will be more convenient for some manufacturers to sell to wholesalers who then sell to retailers, while others will prefer to sell directly to retailers or customers.

Toyota motor products include; Hybrid, Plug-in Hybrid, Cars, MPVS/Vans, SUVs, Fuel Cell and Commercials. The strategy Toyota uses for marketing is mostly to showcase its different range of vehicles to the market as they also get inspired through the same to manufacture better vehicles. With this method both the clientele and the company benefit from each other.

The Nissan leaf has been positioned differently for different market segments. According to Solomon, though the job of the marketer is to create value, build customer relationships and satisfy their needs, it is difficult, as in todays’ complex society people have different needs and therefore it is important to segment markets and target them individually, therefore markets are segmented into different segments on the basis of demographics; age and gender, family structure, income, race, ethnicity and social class (Solomon, 2013). Using these different criteria, marketers segment their markets, according to particular characteristics, which they share, and then target them accordingly. Targeting is evaluating

Different retailing businesses have very different distribution methods based on the types of product that they sell, some arguably more effectively than others.

Toyota then try and find an email address or something similar and message the person privately, this gives the customers a decision to make to choose between either Toyota or one of their rivals, and since Toyota has messaged them privately, their rival companies will lose out because of the amazing reductions that they propose. This has helped Toyota achieve their objective of growth, since they are extending out to people and enticing them to pick Toyota and also has helped to show how successful their marketing technique is.

Toyota will have to face multiple challenges or risks in the eco-friendly development. This will be a big investment and be very costly for Toyota to acquire successful results ("Business Overview", 2011).

| * Focuses on environmentally friendly cars. * Technological innovations have given Toyota competitive advantage.

Toyota is a leading company, and for over 70 years. It has been expanding business all over the world and

In case Toyota’s resource or capabilities are valuable, rear, costly to imitate and Toyota is well organised to exploit them , then in such case we can say yes Toyota can sustain its competitive advantage over the next decade

Place – This section of the document will evaluate IKEA’s distribution process and the effectiveness of the process. The data will be collected from IKEA’s student website (Distribution – from supplier to store). The analysis will include the distribution of products for store sales and internet sales.

Currently recession is prevailing in the market so the global car sale of Toyota is showing a downward trend. Also changes in interest rates, inflation and currency rates can act both as a threat and an opportunity. Inflation rates differ from country to country for instance in Japan the inflation rate is relatively low as compared to USA. The lower the interest rate, the better its for Toyota since the

Toyota is a key player in global automotive market. Its structure constitutes if various production plants in different locations and a very strong branding which helps it capture a major market share. Like other enterprises, Toyota has several strengths and weakness which makes it what it is now. Toyota heavily invests in Research and development which helps it come up reputable product line which is spread out throughout the world because of its strengthening global distribution network however its recent product recalling, loose grip in key geographic areas and wrong allocation of resources shows that even a strong brand like Toyota has its weaknesses.

main strategy for the North American market is to aim for higher sales, while raising the proportion of locally produced automobiles. Toyota Motor Corp have reached a stage where investments made over the last several years to expand production capacity are beginning to show returns and improved profitability can be expected. Toyota’s goal is to bolster local production through additional investment, and contribute to the regional economy by expanding its operations. At present, our production capacity in North America is approximately 1.25 million units (including our joint venture with GM). However, Toyota Motor Corp plan to boost this to 1.45 million units during 2003.

Toyota has always stressed the importance of environmental care and the reliability on their safe and quality cars. Since 1992 adopted a set of Guiding Principles, focused on “providing clean and safe products

Distribution of the products or services is a vital thing of the sales of the organization. What is the customer want about distribution; how they want get their product or services by research all these things will help to get customers.