Victoria's Secret Essay

Victoria's Secret is one of the most well-known lingerie companies in the U#S# Although Victoria Secret has beautiful clothing you have to display the perfect shape to pull them off . They advertise by using celebrity endorsement like Selena Gomez and Kate Upon . Although Kate Upton was previously a Victoria secret model she was publicly humiliated because she wasn't the typical size of the Victoria Secret catalogs . The model image Victoria Secret promotes is what some women think they need to look like in order to be recognized . Victoria Secret also appeals to a higher society because their products are more in their price range . They use sex to sell their product because it grabs male attention too . Women purchase Victoria's Secret hoping

Victoria’s Secret goal is to increase its profits by 10% and also to maintain and gain customers’ loyalty and their satisfaction. Company’s main goal is to maintain existing customers and gain new ones. Victoria’s Secret is very profitable and well-known brand all over the world and especially in US. Therefore, by launching this new line, Victoria’s Secret does not necessarily aims for enormous increase in profitability but increase in customer-company relationships.

Expansion of a company is never easy, especially if the company were to expand overseas to a foreign country. The products or service the company offers or sells must fit into the culture and environment of the country. Ignorance to these factors can lead to a major downfall

JC Penney is an American department store chain with 1,095 locations throughout the United States. In the latter half of the 20th century, shopping malls became very popular and most of the company’s stores were situated in the downtown areas, they followed the trend of developing more stores in the shopping malls to attract customers and increase the financial profitability of the company. Conversely, JC Penney had freestanding stores, and was able to get consumer traffic which helped the company earn a profit and increase its market share.

American Apparel is a vertically integrated clothing company, in which, design, advertising, and marketing are all done in-house. This strategy makes American Apparel the largest factory operating in the US. By handling all stages of production in-house, the company is able to save money on delivery and transportation cost. Being vertically integrated makes this company more efficient because the company has control. Bringing this type of factory to Thailand would be very beneficial for its economy as it would make jobs as well as bring in revenue. The company’s brand is aimed at urban, edgy, casual, social conscious individuals between the ages of 16-24. Taking a look at the company’s marketing and advertising it is clear that it’s linked to young consumers, using text on their ads to get across the values and messages of the company. Young consumers in Thailand make for good business opportunities making up a third of the population. This group of consumers also has disposable income that they are willing to spend on leisure, such as shopping. American Apparel is passionate about the ethical treatment of their employees pledging to be “sweatshop free”. The company feels that by treating their employees well and offering benefits results in more efficient worker, quality products, good work environment, and good employee retention. Bring a company into Thailand that has such a policy will ensure that workers are treated fairly.

The Tory Burch company was founded just over a decade ago in Manhattan. Tory Burch, the founder and CEO wanted to offer women like herself, a lifestyle brand that was high-end and luxurious, but was at lower price point that most traditional luxury retailers. Not only are the Tory Burch pieces trend-forward and fun, but they are also timeless and are easy to incorporate into any women’s wardrobe (“Tory Burch embraces”, 2012). A wide variety of product offerings in addition to personalized customer service both online and in-store have helped create a loyal consumer base for the brand. The company’s mission statement is to be an “attainable luxury, lifestyle brand defined by classic American sportswear with a diverse sensibility” (Chung, 2013). Tory Burch realized early on that there was a certain niche market that was not being targeted: one that like designer clothing, but did not want to pay the high prices and she sought out to fill that void with her own clothing line. Tory Burch as a company and brand values their customers and shows their appreciation by offering them a variety of different products all at attainable and reasonable prices.

In the late 1970's they drew in the male eye with three models in woolen vaudeville style individual attire. It was genuinely a sex thing for the people. The, when the 80's begun VS advanced men with women giving if a women wore what the model was wearing she could get that magnificent man too. By the mid 90's, men were a relic of times passed by. (Okun, "The 35-Year Evolution of Victoria's Secret") The quest for the VS model was without further ado all the more bleeding edge provocative thong wear that more was about the individual identity of the woman and not the woman and man sharing it together. By, the late 90's women were the substance of the brand addressing the photo that women before long basically need to feel lavishly provocative underneath their pieces of clothing, and this is the time when the VS Angels were displayed as the attributes of the brand. Versus used the favored delegates to delineate how perfect the body of a woman who wore this brand could be. They without further ado give the fantasy of how you have to feel and look in your apparel remembering the final objective to offer. This technique has worked for quite a while in light of the way that there was nothing else like it. Regardless, starting late the association has continue running into an issue. Regardless of the way that the association has progressed presently, their message hasn't created, and this is transforming into an issue for the new millennial business

One of the many features of the store is a “Her Time” personal shopping service. Ladies can schedule a block of time with Janelle where they get her undivided attention in selecting just the right outfit for their body size and color. “Women have a tendency to select the simpler styles like plain black slacks or a top that doesn’t always accent their best features” says Wilson, “my goal is to help my customers stretch their comfort zone just a little and try some new things.” It is so exciting to watch a lady step into the dressing room feeling a little sheepish about trying something on and step out smiling from ear to

Companies like Victoria’s Secret and Aerie has shaped societal views on how women should look in lingerie. They use super skinny supermodels with long legs, big boobs, a small waist and long hair to promote their companies in ads and fashion shows. Though they use women of many ethnicities in their campaigns to create a sense of diversity, they display a message that women of any color should look like their models do in their products.

Lululemon was founded in 1998 by Chip Wilson in Vancouver, Canada. This yoga inspired brand started when Mr. Wilson’s studio was yoga by night and design by day and was looking to expand into more of a community feel. His vision was to bring together a place where people could grow healthier more fulling lives both physically and mentally. The first items Lulu made were cater to the yoga practice and specifically women, but has since grown into so much more. The store specializes in men and women’s clothing for activities including running, biking, yoga and other training sports, and carries clothing, and gear to outfit these active lifestyles (Lululemon Athletica, 2017). As of January 2017, Lululemon has 406 operating locations throughout

Victoria's Secret objective business sector is the working class lady, or a man looking for a white collar class lady. Victoria's Mystery PINK line, in any case, frequently draws in individuals somewhat outside of that business sector, for example, the more youthful, school age lady. The item choice of that line regularly motivates youthful adolescents and secondary school age ladies to shop at the store too. A hefty portion of Victoria Secret’s purchasers and numerous other individuals around the U.S. saw the perfect body ads, and a great many people who saw these commercials were totally insulted when the promotions got to be open. These commercials utilized sexual offer, which individuals were utilized to and for the most part alright with, however in the wake of including "The

Imagine a collection so wild, so versatile, so sexy, every body shape becomes perfect. The Victoria’s Secret Brand founded by Roy Raymond has taken over millions of store in the U.S. world and can be seen through many commercials, billboards, and magazine advertisements. The Company specializes in lingerie, intimate apparels, swimwear, sleepwear, beauty products, and etcetera. The brand was created for women to feel beautiful, sexy and confident behind close door for personal reasons and to also feel upper class elite, because the brand itself is known for having high quality material and being very expensive. “The world’s best bras. The sexiest lingerie. The most beautiful supermodels. Discover what’s hot now.” (Victoria’s Secret Ads) is an

Victoria's Secret has a stronghold on the lingerie market. Its store sales this year brought in over $6.1 billion, Even so, some are saying that Victoria's Secret's explosive success might start tumbling because of the paramount demographic of millennials and their changing attitudes. Research analyst Nikki Baird of research firm RSR explained in Forbes how many retailers are trying to cater to millennials to save themselves, but millennials' preferences may not fall in line with what Victoria's Secret stands for. The lingerie industry is going through enormous changes. Thin, models have been replaced by body types that more similar to the everyday

Victoria Secret appears to be a profitable company. Victoria Secret is part of L Brands whose operating income was at $ 211 million, up by $24 million from the last quarter. Specifically at Victoria's Secret, sales increased by 4% to reach 5.4 billion but operating income decreased by 6% to 1.71 billion. It appears that Victoria Secret's major expense was their Cost of Goods Sold, COGS, which totaled at 1.3144 billion. The gross profit percentage as at February 2013 was 47.87% (NASDAQ, 2014).

Burberry Group plc (Burberry) is into the global luxury sector. It works in the designing, marketing and sourcing of outerwear, women’s wear, men’s wear, non-apparel and children’s wear categories. It distributes through a diversified network of retail, wholesale and licensing channels worldwide. The company operates its business in three ways by region, by product and by channel. Burberry distributes its products in Europe, Spain, Americas and Asia Pacific through retail and wholesale channels and with selective license arrangements. In addition, it licenses third parties to manufacture and distribute products using the Burberry trademarks. It categorizes