Swot Analysis Of Vodafone 's Service

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Brief History:
A global juggernaut Multinational Telecommunication company Vodafone headquartered in London, UK is the world 's 2nd-largest mobile telecommunications company. Vodafone operates networks in 21 countries and has partner networks in over 40 additional countries with over 430 mil customers worldwide. This company has come a long way when it started on 1 January 1985 with a significant presence in Europe, the Middle East, Africa and Asia Pacific.

Vodafone in Australia:

Vodafone Hutchison Australia is the result of merging between Vodafone and Hutchison ,after setting up in Australia Vodafone was able to secure 27% customer percentage in the country making it third largest telecomm company . It was formed on 10 June 2009. Their first priority was getting the organization and the organizational structure sorted out.

Current Services:

Vodafone currently providing the fastest 4g networks in Australia .The results were compiled for Fairfax Media by British firm OpenSignal 2013.

The services include (2G-4G):
Postpaid Phone Plans
Mobile broadband plans
Prepaid plans
International Roaming Plans
Retail stores (over 170 stores)
Telstra Corporation Limited
M2 Telecom
Big names like Telstra and Optus are always in competition with Vodafone. By launching 4G+ services Vodafone heated up the market in 2013. Few small companies compete with big 3 by putting up same plans for less buck

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