Swot Analysis Of Vodafone 's Service

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BUISNESS ANALYSIS
VODAFONE TELECOMM SERVICE IN AUSTRALIA
Brief History:
A global juggernaut Multinational Telecommunication company Vodafone headquartered in London, UK is the world 's 2nd-largest mobile telecommunications company. Vodafone operates networks in 21 countries and has partner networks in over 40 additional countries with over 430 mil customers worldwide. This company has come a long way when it started on 1 January 1985 with a significant presence in Europe, the Middle East, Africa and Asia Pacific.

Vodafone in Australia:

Vodafone Hutchison Australia is the result of merging between Vodafone and Hutchison ,after setting up in Australia Vodafone was able to secure 27% customer percentage in the country making it third largest telecomm company . It was formed on 10 June 2009. Their first priority was getting the organization and the organizational structure sorted out.

Current Services:

Vodafone currently providing the fastest 4g networks in Australia .The results were compiled for Fairfax Media by British firm OpenSignal 2013.

The services include (2G-4G):
Postpaid Phone Plans
Mobile broadband plans
Prepaid plans
International Roaming Plans
Retail stores (over 170 stores)
Competition:
Telstra Corporation Limited
Optus
M2 Telecom
AAPT
Opticomm
Big names like Telstra and Optus are always in competition with Vodafone. By launching 4G+ services Vodafone heated up the market in 2013. Few small companies compete with big 3 by putting up same plans for less buck

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