Swot Analysis Of Whole Foods Market

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Whole Foods Market (WFM), founded in 1980, had evolved and expanded from a local supermarket selling natural and health foods into a big leader of the natural and organic food industry in the U.S. WFM used the slogan “Whole Foods, Whole People, Whole Planet” to indicate the company mission of promoting organically and naturally grown food, more healthy eating, which helped to sustain the world’s entire ecosystem. The vision of the founder of WFM, John Mackey, was to build WFM to an international brand that providing greatest quality of natural and organic foods in those areas where WF stores located. WFM implemented different strategies on company growth, store location, product line, pricing, merchandizing, marketing and customer service, social media, and purchasing and distribution to fulfill its eight core values (Thompson, A. A., Peteraf, M. A., Gamble, J., & Strickland, A. J., 2016). Answer to Question 1 WF grew its business by opening new stores and acquisition of small-owner managed chains that were in appropriate market with competent personnel. Upscale areas of large metropolitan areas with busy traffic were WF most favored store locations for years, aimed to offer a large shopping place and to provide a different shopping experience to customers. Product line strategy allowed different stores to have various natural and organic selling items to match different clientele in different areas. The pricing strategy that WF used was to sell the highest quality

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