Swot Analysis Of Yum Brands

In David Zinczenko’s article “Don’t Blame the Eater” he focuses on the fast food industry and their role in the increasing health and obesity issues of our nation’s children, as well as these issues potentially becoming a serious problem that we will all have to deal with if we collectively don’t do something about it now. When it comes to the topic of fast food, most of us can agree that it is not the best source of nutrition. It is unhealthy and can be the cause of many serious health issues with our children such as obesity related Type 2 diabetes, stomach ulcers and even heart disease, high cholesterol, sleep apnea or even cancer. We can even agree that fast-food diets are a major contributing factor to

“Although many health authorities insist that there is no such thing as junk food, consumers find it a useful term for distinguishing nourishing food from products whose chief appeal is fun, convenience, and addictive taste; ‘bet you can't eat just one’ ”(Junk Food). Americans are spending about $4.6 billion a year on potato chips, and 23.5 billion a year on candy and gum. 46 Percent of adult Americans eat out on a typical day, and one third of them choose fast food. That is because the fast food industry has slowly become one of the symbols of American culture and is spreading to other cultures as well: McDonalds has 26,000 locations in 119 countries, Pizza Hut has more than 10,000 in 86 countries, and Subway has 14,500 in 75 countries. Commercials, signs, and huge advertisements are pushing junk food at us every day; people cannot even go to the grocery store without candy bars being lined up right by the checkout. The junk food industry realizes how appealing it can be. When a person is in a rush, they can easily eat a large meal without having to make a lot of decisions, work, dress up, or get out of their car. The speed and convenience fit Americans’ pressured lifestyles. It does not fit, however, to our health and wellness. A fast food meal, such as a Burger King Double Whopper with cheese, contains 965 calories, more than double the amount of fat, and as much as 750 grams too much sodium

Once people start to realize what fast food it doing to their kids and better themselves, there will be a positive change for the better. Many fast food industries try to make their foods more appealing to kids by introducing popular character to sway the younger audience. Instead major companies such as MacDonald’s should try to use those characters to promote healthier living and healthier foods, whilst advertising their brand at the same time. Major companies should understand that once people realize how unhealthy their foods are they would be loosing customers. By providing healthier alternative and promoting healthier lifestyles they will be able to keep their customer and be known for promoting a healthier lifestyle a the same

I. IntroductionBecause of the omnipotence of fast food chains in America, when we feel the urge for an easy meal, Americans, in general, immediately look to the fast food nation for a quick suppression to their hunger. Because we live in a time-is-money society the most efficient means of hunger satisfaction is the almighty drive-through. Corporations spend billions of dollars advertising to enhance sales of their products. With American catching on to the lack of healthy food options in the fast food nation, fast food chains began campaigning healthier food such as their salads and fruit cups. However salads may sound healthy but a Southwest Salad with Grilled Chicken from McDonalds has 320 calories and 90 grams of fat. Where's the "healthy" in that. Now that Obesity is the second leading cause of preventable death in the U.S. we need to re-evaluate the importance of healthy eating. By increasing awareness of the

This article incorporates essential realities about the fast food industry. Likewise, has late news and moves made by well known fast food organizations. The site likewise has tabs that clarify the wagers and most noticeably worst kid’s meals and after that another tab that includes the calories in kid’s meals. The site additionally discusses the different advertising to children and adolescents that the fast food industry does. Most of the data

When someone thinks of various fast food restaurants, they often think of quick and easy way to obtain food. However they do not stop to think about how it is affecting their health. Fast Food Nation by Eric Schlosser exposes to the public that various fast food restaurants, such as McDonalds, are detrimental for your health. He does this by showing the reader how unhealthy the food is to the public, as well as showing us how they make their food more desirable to buy to the general population. The one problem that arisen from fast food restaurants is the increase of childhood obesity since the beginning of fast food.

The inherent problem with fast food restaurants is food quality, enhancing taste by adding increased calories, fasts, sodium and sugar. Wendy’s menu is no exception. “Wendy’s Dave’s Hot N Juicy ¾ Ib Triple Cheeseburger, the calories in it are 1,090, 66 grams of fat and sodium is 1,990” (America’s Best and Worst Food). “Soft drinks can lead to obesity, research found out that for every can or glass of sugar- sweetened beverage a child drank during that time, the child’s body mass index inched up and the chances of becoming obese increased to 60%” (Eric Schlosser pg. 56).

Fast-food industries may try to “target children in their ads”, but it ultimately comes down to the adults-the parents- choosing to dine at these places and pork up their kids on the high-sugar sodas, salty French fries, and greasy burgers. If they would just take the time to look out the window, they would see the healthy alternatives to fast-food, and how the alternatives are literally right in front of

In 2016 the majority of Yum shares are held by U.S.-based institutional investors including Vanguard Group, Corvex Management and State Street Corporation”. (Wong, 2016) The idea was to provide the company with better access to capital markets and to attract investors willing to pay for a piece of this lucrative pie. This fast food chain at the time had “17,000 outlets and more than $900 million cash on hand”. In September of 2016, yum sold a combined $460 million stake to Alibaba affiliate. A Beijing-based investment firm founded by former

Over 45 million people have gone to eat at various Fast Food restaurants such as Burger King and McDonalds. Americans have depended on Fast Food restaurants for around 6 decades, whenever they want something quick and delicious to eat. According to the Centers for Disease Control, “one in five American adults [are] obese or classified as obese; while thirty percent of children in the U.S. are suffering from obesity”. This is astounding due to the fact that many ingredients in fast food such as Sodium Benzoate, Sodium Nitrate, and High Fructose Corn Syrup have been shown by studies to cause diabetes, cancer, and many other diseases. The Fast Food Industry, because of the aforementioned problems with obesity and diseases along with how the Fast

The main competitors in the industry are all small to medium and large sized purveyors of organic foods. The major threat comes from Whole Foods Market. This firm is best positioned to compete and control a sizable market share due to its growth strategy. Much of Whole Foods Market inventory is a result of mergers and acquisitions of small, independent retailers of organic foods and specialty products (Whole Foods Market History, n.d.). Our competitors that we must pay the closest attention are Whole Foods Market and Trader Joe’s. Although Whole Foods Market has a merger and acquisitions growth strategy; Trader Joe’s surpasses Whole Foods Market in sales—$1,734 versus $934 per square foot respectively; due to higher product costs and failure

Introducing a new product to the market is a very risky operation. Not only is it risky but it takes time, effort and money. In order for a product to be successful, it had to fully undergo the product life cycle. Kellogg’s has an advantage when it comes to the breakfast market as it holds the biggest market share. After providing the British public with breakfast for years, it most certainly has a larger customer loyalty base. The strong brand makes it easy for product launching as the public are already familiar with the brand. However, introducing a new product comes with its challenges and risks. Looking at the ratios, Kellogg’s has a current ratio to date of 1:1.1 . This in financial terms rings alarm bells as it shows that the company will struggle to pay its short term obligations. Kellogg’s however can operate on a low current test ratio as it has a good long term revenues coming into the business. This means that it is possible to borrow on this basis to meet its current obligation. After calculating the net present value, which gave a positive NPV of £38450million, I move that we go ahead with the introduction of a new product. In traducing a new product is a sign of innovation and growth on the part of the competitors. In order for a new product to be introduced to the market, Kellogg’s will have to spend money on the actual product, the marketing side of

operates several fast food brands in Australia. KFC is the major brand that Yum runs. The main product of KFC is made by chicken meat. Therefore, the strength and the weakness of KFC are obviously. People who like chicken meat will highly be attracted by KFC. However, it gives customer who like fast food a limited choice. Just use the one kind of meat will make the brand to be more professional. But it also will narrow its potential markets.

As of now in the United States there are 22 fast food franchises. McDonalds was the first franchise to open in 1940 and since then they have been the leading and most successful franchise in America (“The Raw Prawn” n.p.). Other franchises include: Burger King, KFC, Wendy’s, Arby’s, and Taco Bell. Each of which target young students and children. Most of them have a value menu where items to purchase are cheap and tasty but very unhealthy. Some fast food restaurants provide a toy for children with their meal which attract them to come again and again ( “Eating Yourself to Death” n.p.). In addition, some restaurants contain an indoor play ground which attracts small children even more. The fast food industry mainly brings customers for their tasty food and simple convenience, they attach a drive thru to their building making it faster for customers to purchase and collect their food which is also less time consuming. Recently in the past few years, fast food franchises have begun to change their restaurant and attempt to become healthier as a whole, in some fast food restaurants they have a nutritional menu to choose from which generally contain healthier food compared to the regular menu (“The Raw Prawn” n.p.).

Providing customers with the best of both worlds: west meets east. In addition to its radical strategic approach of localization with regard to its food, they extended that viewpoint when selecting their management team. By hiring Chinese executives, Yum! Brands is able to build relationships with the local suppliers more easily and quickly. It definitely helps with their competitive advantage that chicken is a staple meat in China. Given these factors, it is clear that KFC has a competitive advantage in this market. However, taking a closer look at the industry and thinking longer-term, the competitiveness is undesirable but there is still potential to improve profitability. See the analysis