Swot Analysis Of Zona Restaurant

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I. INTRODUCTION:
In the modern business world, each of company needs a business plan to identify their goals and objectives. As Kleiner (2004), a legendary venture capitalist states: "Even if you have all the money you need, you still need a business plan. A plan shows how you'll run a business. Without a plan, you don't know where you're going, and you can't measure your progress." Getting a good business plan can put the company on the track to succeed in a business. Lack of proper planning is one of the most often cited reasons for business failures. A business plan is an essential tool for company achieve their short-term and long-term targets. When used for internal planning, business plans can provide a blueprint for the operation of an entire company. Moreover, it is extremely valuable
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Future services and products:
The services added after Zona's business is open catering services for weddings. Catering requires extra part-time personnel. This could become a large portion of sales. In the second year, a sale agent would be hired to directly market the products for delivery.
3. Vision and mission statements:
3.1. Vision statement:
Zona Restaurant aims to serve happiness to our consumers through delicious, nutritious meals and extraordinary restaurant experience. Our restaurant doesn’t want to offer the good food, but it also creates awesome food, quick service by warm staff.
3.2. Mission statement:
Zona Restaurant will establish itself as the best choices for families and single meal. We strive to be a premiere in the local marketplace by providing menu items at reasonable prices. Our detail mission is below:
• Be an excellent restaurant operator that offers healthy food
• Provide quick and warm service to maximize guest’s satisfaction
• Make employees contented with their work
• Achieve at least 15% profit margin within the first year
• Keep food cost under 30% revenue
4. Market

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