Swot Analysis : Omni Channel

1298 Words Dec 3rd, 2015 6 Pages
The retail world has evolved at extraordinary levels over the past decade. Shifting trends in market behavior have driven the industry to adopt omni-channel as a fundamental business practice, view the customer through the lens of lifetime value rather than transactional value and satisfy customer demands for increased value and service in each purchase while still obtaining the most competitive cost.
As these new principals have influenced the transformation of the retail industry, the supply chain has become the bearer of ensuring the vast majority of these objectives are met while maintaining the financial reporting metrics of a traditional supply chain operation. At its core, retail supply chains are responsible and measured for achieving a high level of performance in three buckets of metrics: Product availability, inventory productivity and cost efficiency. These buckets may differ in priority for some retailers but it is evident throughout the retail world that product availability has surfaced as the primary objective of any organization that seeks to compete in the retail landscape. A competitive advantage within the industry cannot be achieved without first refocusing operations to be outcome and customer driven through the achievement of the fundamental supply chain creed: The right product at the right place at the right time.
The drawback of the priority of product availability is the increasing cost impact that is felt in the supply chain and reverberated…
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