Swot Analysis On Bakery

Wilson’s Bakery is a friendly café business that serves great products located in Alaska. Since the climate area is usually cold, some of the products will consist of hot herbal tea, variety pastries, soups, etc. The objective of this company is to build a strong market niche in the suburban development because there is minimum experience within the market area. Presently, the area has some restaurants and a few bakery cafés. Wilson’s Bakery will serve all its customers lower, middle, and upper income by providing its products within reasonable prices and rendering services that will put a smile on the face of its customers.

Student name:WenJieGUO Student code:GEC000009P Unit code and name:VU21389 Design and review a project Task1 1.Make sweets cakes sell them. 2.Sweets strawberry cake 3.-buying the ingredients/materials -making the product -selling the product -doing advetisement 4.Next week 5. -buying the ingredients one day -making the product one day -selling the product one week

Kudler Fine Foods is a gourmet food store which also offers in store parties in order to introduce customers to their products and also teach customers how to prepare their specialty foods. They have expanded to three stores and are continuing to see growth opportunities in their industry. Kudler Fine Foods has planned on contracting with local growers to obtain their produce and now they want to add a catering service. Before they can do so, they must run the possibility fully through a marketing standpoint in order to assure the success of this project. This study will comprise of the opportunities Kudler Fine Food has in its marketing mix that will help them operate a successful catering business.

Nevertheless, the majority of customers are very satisfied with the amount of serving along with the quality of their meal as well as the price paid. The strategy of being a low priced high value added has seen problems due to lack of customers which is affecting the bottom line drastically. This inevitable circumstance has put a hold on operations and started an investigation upon various neighboring competitors and their own strategies.

If I were a proud owner of a new bakery shop, it would be called Eva’s Pastries. My bakery would be opened within a school district on Staten Island. The location of my bakery would play an important factor to my target market; the reason why I chose to open it within a school district is to attract the age range of the students attending the schools, as well as the parents of the students. The convenience of my bakery being opened within the school’s range is to provide the students a place near their school to grab some quick food to eat nearby for breakfast or a snack. In addition, my bakery would have different varieties of bread and cakes for the students to grab to go and also dine in for individuals to sit in to enjoy their pastries.

We begin with layout our marketing objectives for the plan followed by the situation analysis to evaluate the internal strengths and weaknesses of the bakery. We also do research on the factors that are threat for growth of the business and identify the challenges which are obstacle in the path of business and this will help us to find the proper way of segmenting and targeting the customers market according to their requirements. Further it aided us in formulating marketing mix for a better position in the market mix. Finally our marketing ends with the finding of marketing strategies and evaluating the key performance of market evaluation. We hope that this marketing plan help the “Cupcake Central” for

Home Chef has been looking for methods not only to expand its footprint nationwide, but also to build a distinct brand image to increase market share in the competitive environment. The company delivers a weekly culinary experience to the customers, which is completed with fresh ingredients and step-by-step recipes. The purpose of this report is to offer Home Chef with the threats it might face in the future in regard of their competitors.

The research will examine aspect of fine dining industry in Singapore. I will be assessing the competitive strategy of western fine dining restaurant in term of retaining existence customer and attracting new one. In order to identify retaining successful customer I will undertake survey in term of customer satisfaction and willing to pay. I will also interview restaurant’s managers who handle strategy and execution in order to develop attracting new customer. Last I will conclude with a good strategy would help a restaurant

Associated British Foods PLC is a British multinational food processing and retailing company which was founded in the year 1935 by a Canadian named Willard Garfield Weston and from that date the rest is history. (Grace’s Guide, 2016).

Competition is relatively high in the food and beverage industry in Malaysia. Secret Recipe competition is relatively high in the market as the rivalry not only from confectionery cake shop but also come from café such as Starbucks, Coffee Bean, and Dome and so on. Those well-established competitors are providing variety of standard and delicious foods to its customers, and

The performance of Asma Cake House rose rapidly after their products was advertise in social media that was made by past researcher and slowly gain its momentum from there where their sales is steadily increase year by year. Based from the interview session, Mr Abu stated that usually during festive seasons such as Hari Raya, the cakes sales are usually increase. However, due to high demand from the customer during the festive season, the shop is usually become chaotic and some customer did stole the cakes. If the case of theft is getting frequent, this shop could incur loss and in the long term, it could affect the market performance as a whole. The company can allocate some budget on security purpose such as hire more workers to monitor the shop especially during festive season. The second recommendation is by change their customer service that is by using a request form. By this method, the customer’s service can be improved. Instead of the customer take the cake by themselves, they can ask the worker to pick up the cake that they wanted. Beside reducing theft cases, this also can ensures the functionality of the machinery such as cellar where all the cakes

Market volume for the confectionery industry is flat due to the changing trend in consumption driven by the changing age in distribution of the population. Growth is only driven by price increase at 10%. Distribution / availability and visibility are seen as important elements in influencing the sale due to the nature of its products, impulse items. In addition to this, the bargaining power of the retail trade has been shifting away from the suppliers (i.e. manufacturers like Adams) and is in favor of the

The CREPE makers’ vision statement is to become the one and only known in the Garden Route to go to for freshly prepared crepes. The vision is to build a reputation for outstanding food that reaches far beyond the Garden Route region.

In terms of Customer, I as the marketing manager have selected the target market as following firstly The Harried Assistants, second, The High-Tech Managers,

We would like to include a new service for the customers. Breakfast is important for human. However, we decide a set for the customers. If a customer buys a drink, then he/she wants a cake or sandwich. It will be have a discount for 50%off. It is a market penetration. We would like to make some discount to attract customer. The target market for this new product is every customer. It is because everyone will buy food and drinks. It is a reasonable price for public.