Swot Analysis : Organizational Growth And Development

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Organizational growth and development is contingent on the ability of the organization to adapt to its environment. The organization’s adaptation is formed around its internal (controllable) and external (non-controllable) variables. These variables are a part of the open systems theory that influence how and when the system grows. A SWOT (strengths, weaknesses, opportunities, and threats) analysis is a useful tool used to assess the affect these variables have on the organizational development. According to Virtualstrategist (2008), strengths and weaknesses are internal variables that are controlled by the organization and is considered primary points of data while opportunities and threats are considered secondary sources of data and are non-controllable. . Virtualstrategist (2008), further emphasized the following three points of consideration when choosing to apply the SWOT analysis: 1) create a list of ideas that prioritized to develop goals and goal statements for future plans; 2) pair strengths to weakness for the purpose of offsetting the weak areas by further encouraging the stronger areas, then find opportunities to offset the threats; and 3) implement the plan strategically based on the organizational function, purpose, and goals. Berry (2016) stated that, “the point of a SWOT analysis is to help you develop a strong business strategy by making sure you’ve considered all of your business’s strengths and weaknesses, as well as the opportunities and threats it
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