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Swot Analysis : Oversea Chinese Banking Corporation

Satisfactory Essays

It is no secret that one of the most lucrative industries today is banking, but it is also one of the most competitive. A huge weapon many businesses use in the fight for number one in their market is their employees. Smart business managers and leaders attribute a company’s success to their talented pool of workers. While recruiting and hiring the right employee is critical, so is developing and retaining the talent. One company who is recognized as a goliath in their field is Oversea-Chinese Banking Corporation or OCBC. Smart business decisions coupled with a strong capable workforce has been this Asian banking giant’s recipe for excellence and profitability for many years. The longevity and effectiveness of OCBC is centered on talent management and effective professional development for every employee.
OCBC leadership believes in investments, both monetary and in its human capital. This is why they take training and developing their work force so seriously. According to Ong (2012), “Investment in this area helps to build the capabilities of employees to deliver superior performance” (as cited in Shukla-Pandey, 2012, p. 1). This is their secret but lethal weapon against their competitors. To ensure dominance in their field, OCBC engages in several professional development methods to strengthen their most precious assets. Career Best, OCBC Learning-3 and a Learning Academy are just a few of the programs they introduced to increase their employees’ job knowledge

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