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SWOT ANALYSIS: ULTA SALONS AND COSMETICS
Syrenthia Love
Principals of Management 303
Professor Hand
Let’s face it, people all over the world love beauty. Holy wood is obsessed with it. Like many women in America and all over the world, we want to look our best, we want to look and feel beautiful. Women and some men want the gift of youth and beauty and will go to great lengths to attain it. After pondering about what I was going to write my SWOT analysis on, I decided to go for what I know best: Beauty Products! I decided to conduct a SWOT analysis on Ulta Salons and Cosmetics. The acronym, SWOT stands for strengths, weakness, opportunities and threats of a particular company. Not only am I found of their beauty products and
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The more people that drop buy the store to see what Ulta has to offer, the more chances Ulta has in making a profit. For every customer, there is a sale. These are just some of the strengths that I believe Ulta has to offer in this business market.
Weakness
I believe every business has its short comings. These short comings are called weaknesses in the SWOT analysis. If a company can identify their weaknesses then they can start addressing these weaknesses and start making the necessary modifications. Ulta has several weaknesses. The main weakness in my opinion they have is competition from other retailers. Wall-Mart, K-Mart, Target, and other grocery stores tend to carry some of the same products as Ulta. Now, they may not carry some of the specialty products and cosmetics like Lorac and Sue Devit, but these stores carry the same mass cosmetics as Ulta. One can walk into Wall Mart especially, and purchase Revlon, Neutrogena, Maybeline, and Cover Girl in the make up department. Competitors such as Beauty Brands, Sephora, and Trade Secrets are also giving Ulta a run for their money. Beauty Brands sells the same products as Ulta and is situated near malls and other major shopping centers. Sephora, is located in the mall. That is a major disadvantage to Ulta. Those customers don’t have to leave the mall and go to Ulta. They can easily walk into Sephora and buy their fragrances or
Weaknesses - Although Nordstrom has substantial strength, the organization is not without weaknesses. First, although Nordstrom’s has a superior selection in comparison to the majority of other retail clothing companies, their quality also comes at a cost that many consumers are not willing to pay. In a period of economic instability and uncertainty, consumers are turning to online retailers such as Amazon in order to fulfill their clothing needs. Moreover, consumers are looking for more convenient ways of purchasing products and clothing is typically something where overnight shipping is acceptable versus an immediate need. Additionally, another weakness of Nordstrom is the geographic dispersion of their retail locations which are most commonly associated with shopping malls. Coincidentally, shopping malls are also struggling to compete with online retailers, thus Nordstrom experiences less opportunistic walk-in customers. On the same token, the opportunity costs for underserved
The weaknesses of Ulta are based on a limited international scope of business operations, which place restrictions on sales outside of the U.S. The lack of international brand name affiliations is a continual problem for the company, since it has not expanded sufficiently into larger markets. In this manner, Ulta has not expanded its market share, which places it at risk for losing an international market base.
Strengths Finder 2.0 identifies my top five strengths are adaptability, restorative, individualization, communication and strategic. I must use these strengths every day in my job and my home life. These strengths are apparent in all areas of my life both at work and home.
Assessing Culture Higher education institutions must continually change to adapt to environmental trends, and the SWOT analysis can help administrators to plan and act quickly to stop potential problems (Pucciarelli & Kaplan, 2016). The SWOT analysis is based on strengths, weakness, opportunities, and threats of the internal and external environment (Addams & Allred, 2013). By conducting a SWOT analysis, the institution can design strategies and policies for the institution (Verboncu & Condurache, 2016). SWOT analysis provides information that is effective and efficient at the time for the institution and identifies areas for improvement (Verboncu & Condurache, 2016). This paper discusses the SWOT analysis for Florida State University, identifies
The industry we have chosen is the department store-retail industry. Within this industry, we have chosen the department stores of JCPenney and Macy’s. We find this industry, as well as these two companies, interesting from a strategic perspective. JCPenney has recently undergone a massive strategic restructuring in regards to its pricing, brand offerings, and store layout, pushing it away from the typical department store strategy of discounts and coupons. Its new strategy has become much closer to Wal-Mart’s strategy of every day low prices. Macy’s, on the other hand, has restructured with a push from the economic
USAA Savings Bank has been around for a long time believe it or not. In 1922 USAA was originally founded in San Antonio, Texas when 25 Army officers decided to come together and insure each other’s automobiles. William Garrison was USAA’s first elected president. Shortly after that USAA’s first employee was Harold Dunton, who was hired as a general manager. Major Walter Moore purchased the first automobile insurance policy for $114.74 and became USAA’s first member. Two years later in 1924 USAA printed their first credo. The company motto was “Service to the Services.” 1928 was the year that USAA started advertising 8,000 active component service members
Just like any other company, Ulta has displayed several weaknesses in their organization in which they are trying to overcome these obstacles. Being a young company, there has been many costly mistakes from the executive level that have contributed to their operations. The replacement of their CEO Lynn Kirby has been a weakness to the organization in these recent periods. Their human resource department seems to lack the resources it needs for operations, they need to be effective and efficient in dealing
Macy's is one of the premier retailer franchises within the United States. To begin, Macy's Inc. is one of the nation's largest and well known department store chains. Started over 150 years ago, Macy's has continually generated excellent returns for its shareholders and employees. Currently, in the midst of a global recession, Macy's has generated huge profits with same store sales increasing 5.3% year to date. In 2012 same store sales increased 4.6% in the month of February alone (Macy's Inc., 2012). In fact, throughout the duration of 2012, Macy's is projecting even larger profits for its underlying business operations. Even though Macy's has experienced success with both its assortments and brand, its competitors haven't faired so well. Sears, due in part to part to a lackluster holiday season, has been forced to close nearly 120 locations to generate excess liquidity in an effort to shore up its balance sheet (Isadora, 2011).Other competitors who cater specifically to the middle class consumer have also lost significant amounts of market share as consumers trade down due to the economy. Macy's, with its ride array of assortments and products continues to grow as it attempts to capture market share from failing competitors. Macy's is also unique as it operates in a unique market
Before ULTA entered the beauty market in 1990, a woman would have to go to multiple stores to find cosmetic, fragrance, and salon products. ULTA has become a woman’s one-stop-beauty department store, they house everything from brands such as Revlon to Estée Lauder, products such as nail polish to specialty shampoos, and they even offer makeup and hair services. In this industry of beauty there are many competitors and companies must stay ahead of their competition, ULTA has done this and more. At the same time they have to foresee any future problems while they continue to grow and find ways to overcome the barriers. Being a lover of cosmetics investing in a company such as ULTA would seem a
The objective of this report is to describe our study of Urban Outfitters, Inc. and analyze its results with respect to strategic options. This report provides an analysis and evaluation of the current and historical profitability, liquidity, and financial stability of Urban Outfitters, Inc. The study included a detailed look at each of the four firms in the U.S. Specialty Retail Apparel industry: Urban Outfitters, Inc., American Eagle Outfitters, Abercrombie & Fitch, and The Buckle Inc. The data was sourced from the firms’ annual 10K reports, SEC reporting documents, and news articles.
However a store dedicated to only cosmetics and that has a large variety of brands and products is more appealing to the customer. Another large strength that differentiates Ulta from its competitors our their in store salons. Each Ulta location has a 950 square foot salon. Equipped with 8-10 salon station. Their salons offer services such as hair cut, hair coloring, facials, manicures, and skin treatments with trained and certified beauticians. A majority of Ulta’s marketing comes from their direct mail catalog and email catalog. This gives a full display of the products they offer and includes coupons for the store. This is a great way to encourage people to shop at their store by showing all they have to offer and giving them a discount. The makeup and beauty industry is on the rise currently with many people wanting high end beauty products. Many new beauty brands are being introduced and existing brands expanding their beauty lines. Brands are fighting to get shelf space on stores such as Ulta and Sephora. This has lead to Ulta being able to charge these companies more because the demand for shelf space is so high. Struggling to compete with other brands many high end beauty products such as Bobbi
Macy's is one of the premier retailer franchises within the United States. To begin, Macy's Inc. is one of the nation's largest and well known department store chains. Started over 150 years ago, Macy's has continually generated excellent returns for its shareholders and employees. Currently, in the midst of a global recession, Macy's has generated huge profits with same store sales increasing 5.3% year to date. In 2012 same store sales increased 4.6% in the month of February alone (Macy's Inc., 2012). In fact, throughout the duration of 2012, Macy's is projecting even larger profits for its underlying business operations. Even though Macy's has experienced success with both its assortments and brand, its competitors haven't faired so well. Sears, due in part to part to a lackluster holiday season, has been forced to close nearly 120 locations to generate excess liquidity in an effort to shore up its balance sheet (Isadora, 2011).Other competitors who cater specifically to the middle class consumer have also lost significant amounts of market share as consumers trade down due to the economy. Macy's, with its ride array of assortments and products continues to grow as it attempts to capture market share from failing competitors. Macy's is also unique as it operates in a unique market demographic. It is upscale, but not to the extent of Saks Fifth Avenue or a Nordstrom. It is also not as low scale as a JC Penny
Today’s businesses end up working in a situation that is changing quicker than before. The process of analysing the issues and changing the techniques within the business is known as SWOT analysis.
Operational excellence is important in delivering quality education using functional areas such as learn and grow, look after customer, look after share holder and the business process to excel which are assessed using a balanced scorecard for their performance. A quantitative technique used with the supported tools in the decision analysis process for making in a situation where uncertainty exists. Strutledge can perform decision analysis using simple excel or OM tools which is a quantitative tool that organizes into a payoff table. The SWOT analysis is a quantitative tool used in the decision analysis to access the impact of adding a new MBA and other Master of Science courses.
According to What is SWOT Anlysis (2011), SWOT analysis is an analysis used to identify the internal factors (strengths and weaknesses) of the company as well as external factors (opportunities and threats) of the company.