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Swot Analysis

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SWOT ANALYSIS: ULTA SALONS AND COSMETICS

Syrenthia Love

Principals of Management 303

Professor Hand

Let’s face it, people all over the world love beauty. Holy wood is obsessed with it. Like many women in America and all over the world, we want to look our best, we want to look and feel beautiful. Women and some men want the gift of youth and beauty and will go to great lengths to attain it. After pondering about what I was going to write my SWOT analysis on, I decided to go for what I know best: Beauty Products! I decided to conduct a SWOT analysis on Ulta Salons and Cosmetics. The acronym, SWOT stands for strengths, weakness, opportunities and threats of a particular company. Not only am I found of their beauty products and …show more content…

The more people that drop buy the store to see what Ulta has to offer, the more chances Ulta has in making a profit. For every customer, there is a sale. These are just some of the strengths that I believe Ulta has to offer in this business market.

Weakness

I believe every business has its short comings. These short comings are called weaknesses in the SWOT analysis. If a company can identify their weaknesses then they can start addressing these weaknesses and start making the necessary modifications. Ulta has several weaknesses. The main weakness in my opinion they have is competition from other retailers. Wall-Mart, K-Mart, Target, and other grocery stores tend to carry some of the same products as Ulta. Now, they may not carry some of the specialty products and cosmetics like Lorac and Sue Devit, but these stores carry the same mass cosmetics as Ulta. One can walk into Wall Mart especially, and purchase Revlon, Neutrogena, Maybeline, and Cover Girl in the make up department. Competitors such as Beauty Brands, Sephora, and Trade Secrets are also giving Ulta a run for their money. Beauty Brands sells the same products as Ulta and is situated near malls and other major shopping centers. Sephora, is located in the mall. That is a major disadvantage to Ulta. Those customers don’t have to leave the mall and go to Ulta. They can easily walk into Sephora and buy their fragrances or

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