Swot Analysis

The most dominant problem addressed in the case that Haier is facing is that it lacks of brand popularity in the global market, comparing to its direct competitors such as Whirlpool, GE appliances, and Electrolux. Even though Haier made its effort to amplify its brand image and popularity globally by making a bid to acquire Maytag Corporation yet did not succeed, it is still difficult for Haier to enter the high-end segment of the US white goods market. According to statistics from Euromonitor, Haier’s 2013 market shares in consumer appliances segment in the North American and Western European markets were 0.9% and 0.5% respectively, which are significantly lower than Whirlpool’s, one of Haier’s major competitors in the U.S. and Europe,

2 news for the top 100 brands: Gillette & Duracell: Retailers cannot afford them not to sell its

Beginning with the analysis of the competitors in the domestic grooming and shaving market, there are two major categories to be examined; competitors which offer the traditional ‘wet shave’ razors and those which offer electric or other forms of razors which are categorized as ‘dry shave’. Skarp Razor falls under the category of ‘dry shave’ razors as there is no needed application of shaving cream for use. When examining the two major categories of dry and wet razors, Skarp Razor will market to consumers who already purchase another competitor’s dry razors (competitors such as Phillips or Braun) as well as consumers who will make the switch from wet (competitors such as Gillette or Bic) to dry razors, followed by those who are purchasing or entering the market for the first time as new consumers.

Currently, Gillette’s operating segments include personal grooming, small appliances, and oral care products, and the portable power segment. In the portable power segment, Duracell’s major competitors consist of Energizer and Rayovac while new and emerging ones included Sony, Kodak, Panasonic, and other private

Gillette, originally founded as American Safety Razor Company, is a world leader in men grooming products as well as of women. It was founded by King Gillette who in 1895 came up with the idea of disposable razor after being frustrated by dulled old razors that required professional honing. He envisioned an inexpensive razor blade combination where blade can be clamped on the razor and once getting dulled can be replaced. After six years of innovation and engineering finally in 1901 after joining hands with a MIT machinist, William Nickerson, American Safety Razor Corp was born. In 1903 company was renamed as Gillette.

Rivalry (High): The competition involved in the production of household appliances is high, although MABE has the access to penetrate through the local and international market such as the export of appliances to Caribbean, North America, Central America and Latin America. Innovation and cost-effectiveness are one of the major key aspects to be considered when it comes to household appliances. Therefore, MABE needs a lot of market strategies in the competitive market in order to lead and penetrate the market trends among their competitors.

SWOT analysis focuses on the internal factors which are the company’s strengths and weaknesses as well as the external factors which are the opportunities and threats which are gained from situational analysis which focuses on summarizing all the pertinent information acquired about the key three environments of internal, customer, and external (Ferrell & Hartline, 2014, p. 39). A SWOT analysis further gives a company precise advantages and disadvantages in satisfying the needs of its selected markets.Even more importantly, SWOT helps a company to determine where it exceeds greatly in strategy and areas in which more improvements are needing to be made. SWOT is heavily utilized by many corporations and this analysis has gained an even greater global welcoming from its comprehensible structure in which is highly regarded for many aspects such as organizing a company’s strategic position when developing a marketing plan.

The Gillette Company was founded in 1901 in a small office in Boston. Since its departure, Gillette has positioned itself as one of the most recognizable brands not only through their safety razor blades, but also through corporate diversification. This included the acquisition of a number of major companies, most recently Duracell. Prior to this acquisition, the Duracell Corporation had been the leading producer of alkaline batteries in the United States and maintained consistent growth in revenues from 1991-1996. Since their purchase of Duracell, their stock price has fallen 45% to a low of $34. The issue for Gillette is to determine if they can promote the profitable growth of their acquisition.

“Today’s Research for Tomorrow’s Health” is an operating philosophy for Braun Company. This company undertakes designing, development, and manufacturing of small electrical appliances. They want to create some new products for human, especially in body and health management. In 1950, Braun introduced the first reliable electric foil saver in Europe, and it is very popular in Europe. In 1967, Braun brothers sold their company to the American company, Gillette, and this company is famous on their razors, blade. Therefore, Braun has a German soul, American spirit; those two reasons bring this company to a global presence.

The first alternative option, requiring the least innovation, would allow GE to save money without extensive research and development. However, this would create a very small emotional connection with the customer as it would only be another new machine or satisfy his or her banking account. Another potential risk is the possibility of having a different company paving the way with new kitchen appliance technologies. The easiest way of getting into someone’s mind is to be first. GE has always been the leader and needs to heavily compete in the race for technological advances and features.

An obvious development in the retailing market of household appliances in China is the growing oligopoly of Suning Appliance

To get the Right Message, data-mine your front-end interviews to uncover customers’ hot-button language. For the Right Media and Right Prospects, add two questions to customer interviews and surveys: 1) 2) How does your company learn about new ideas? Who decides which ideas to pursue?

One can then ask how well the other businesses fit the pattern. It seems fairly clear that toiletries do not. The pens business is, however, less clear-cut – it can be argued that Papermate’s downmarket pens fit the bill, but Parker’s and Waterman’s more up-market products do not (though the Parker brand appears to be less exclusive than once it was). The Braun range is even more problematic – is it really as obvious as the article makes it seem that Gillette, which has made a success of electric toothbrushes cannot do the same with electric shavers and kettles? Tefal has made a point of introducing small,

In this paper we are going to look at the company of Electrolux, the development of the company. The company’s ethics and strategies’ to stay competitive for many years along with the gain of populates of the company. How did Electrolux gain the consumers loyalty as well the target market the company wanted? The company who started small and gain loyalty fast through the global market in home and business supplying. In this paper we are going to cover the looks of the company, the strategy plans and the Porter Generic Strategy also Jay B. Barney’s VIRO framework. Let’s start the journey of Electrolux Company.

Additionally, it offers a recipe function via the interactive display located on the door, which is conveniently connected to the user’s smartphone through a cloud computing. This smart technology ceases the days of forgetting products in the fridge and limited immediate access to recipes. In the following part I will introduce the features of the SmartFridge in detail.