Swot Analysis

Dell's business strategy combines its direct customer model with a highly efficient manufacturing and supply chain management organization and an emphasis on standards-based technologies. This strategy enables Dell to provide customers with superior value; high-quality, relevant technology; customized systems; superior service and support; and products and services that are easy to buy and use.

Dell. Dell’s products—computers, servers and printers—are commodities. Dell tends not to develop the technologies underlying these products. Instead, it purchases the components from firms that develop the technologies (semiconductors and computer software). Dell’s direct-to-customer marketing strategy is not unique, but the extent to which Dell performs this strategy better than anyone else in the industry gives it a competitive advantage. Its size, purchasing power, quality control, and efficiency permit it to operate as a low-cost provider.

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. By definition, Strengths (S) and Weaknesses (W) are considered to be internal factors over which you have some measure of control. Also, by definition, Opportunities (O) and Threats (T) are considered to be external factors over which you have essentially no control.

SWOT was credited to Albert S Humphrey in the 1960s. SWOT is an analysis tool that takes into account internal and external issues and determines what may help the firm in accomplishing its objectives and what obstacles it must overcome (SWOT Analysis: Discover New Opportunities, Manage and Eliminate Threats, 2016). SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths are defined as “characteristics of the business that give it an advantage over others.” Weaknesses are defined as “characteristics that place the business or project at a disadvantage relative to others.” Opportunities are defined as “elements that the business could exploit to its advantage.” Threats are defined as “elements in the environment that could cause trouble for the business or project.”

Dell Computer Corporation was founded in 1984 by Michael Dell. From the early 1990s until the mid-2000s, Dell was ranked as a PC market leader relying on their distinctive marketing pattern “Direct Model” which undertook direct communication with customers and provided customized products. Recently, the PC industry is facing inconceivable worldwide competition, and Dell is gradually losing their competitive advantages by using its direct model in critical business segments. The company is facing shrinkage of growth, increasing competition, declining quality of customer service, and limitation of expansion. These issues have an enormous impact on Dell’s position as a technological giant in the PC industry.

"A SWOT Analysis is used by a business to evaluate themselves and their competitors. SWOT stands for Strengths of the business, Weaknesses of the business, Opportunities for the business and Threats to the business. A SWOT analysis helps to plan future decisions and strategies." Blythe (1998)

SWOT analysis is a tool that is used to identify the strategic positioning of the company. It does this by identifying the strengths, weaknesses, opportunities and threats facing a business, which can then be summarised in table form and used for management information [Kaplan Publishing UK, 2015, p.91]. An example of SWOT analysis is below.

Dell computer is a customer focus company that has maximized its value chain for the profitability of the company; the company focuses on researching their customers wants, needs, and leverages the research information to enhance the profitability of the company and its suppliers. To this end, Dell uses direct sales business strategy; offering products to customers mainly through the internet. Furthermore, by offering unlimited varieties of their build- to- order desktop, note book and other products, the

SWOT is an acronym for strength, weaknesses, opportunities, and threats (Bohm, 2009). Company or organizational strengths include the characteristics that make it advantageous over the rest. Weaknesses on the other hand are the disadvantageous attributes of a business, people or project in comparison to others. Opportunities represent the external factors that are likely to help an organization to achieve part or all of its objectives. Threats represent the external factors which may be harmful to an organization hindering it from achieving all or part of its objectives.

time, decided to cut prices drastically to drive Dell computers out of the market. As a

The SWOT analysis was originally introduced by Andrews Christiansen, Guth and Learned in 1969 and its basic organizing principles have remained largely unchanged in the field of strategic management. [BADEN-FULLER, C. H. A. R. L. E. S., & STOPFORD, J. (2002). The Firm Matters More than the Industry. Strategy for Business: A Reader, 123.] It is a systematic framework which helps managers to develop their business strategies by appraising their internal and external determinants of their organization’s performance. Internal environmental factors include leadership talent, human resource capabilities, the company’s culture as well as the effectiveness of its policies and procedures. External factors include competition, government legislation, changing trends and social expectations.

SWOT analysis is extremely advantageous tool meant for understanding and additionally decision-making for a couple of situations inside corporate in addition to companies. SWOT is a short pertaining for Strengths, Weaknesses, Opportunities, and Threats. The SWOT try headings supply a fantastic structural thing for considering strategy, position with the direction of a company and even business concept.

"With the power of direct and Dell's team of talented people, we are able to provide customers with superb value; high-quality, relevant technology; customized systems; superior service and support; and products and services that are easy to buy and use".

Dell is considered doing well in the market segmentation in order to avoid unnecessary loss. The management carry out analysis and report to find out which part or area can let them make the most profit. They position themselves as a strategic vendor, which is important in the business. From this, they have the competitive advantage in order to compete with other IT big business. Dell is also trying to sell affordable or more cheaper product to the customer. Apple is the top IT business in the world nowadays. As a result, Dell can not compete with them at the moment. Therefore, Dell’s product strategy is more focus on developing one specific product that can satisfy the customer. Dell also provides variety of services to

The SWOT analysis comprises of the Organization’s internal strength and weakness and external opportunities and threats. SWOT analysis gives an organization an insight of what they can do in future and how they can compete with their existing