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Swot Analysis Peugeot in China and in India

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SWOT Analysis – Peugeot in India and China 1. Internal Peugeot Group
Strengths
* Quantitative performance: * Over 3 million cars sold worldwide in 2009. * Over 1 million cars sold outside Europe in 2009. * World market share of 5%, Europe 13,8%. * Sales increased 52% from 2008 to 2009 in China. * Committed to increase market share in China to 8% in 2015-16. * Double digit growth expected for sales in China this year, objective to sell 320,000 cars, the double of 2008 figure. * Qualitative performance: * Second largest car maker in Europe. * Strategy well defined for the next years, emphasis in emerging countries: China, Russia and Latin America countries. * …show more content…

* Declining interest costs, favorable rates for the consumers. * Demographic factors: * Second largest labour force, with 516 million people, estimated to reach 882 million in 2020. * Low labour cost. * Domestic demand and export opportunities. * Institutional factors: * Offer of land to the establishment by the local government. * Policy of the government aimed to promote an integrated, phased and self-sustained growth of the industry, in 2002. * Low entry barrier. * Lower duties and taxes. * Ecological factors: * World`s fifth largest gas vehicle fleet. * Concern for emission (world`s standards). * Abundance of resources: coal, iron ore, manganese, mica, bauxite, chromite, thorium, limestone, barite, titanium ore, diamonds, crude oil. * Technological factors: * Incentives for in-house R&D. * Social-cultural factors: * ????

Micro-environment:

* Market size and structure: * Compact car segment is the largest by volume. * Steadily growth of exports of passenger’s vehicles. * Vehicle finance penetration rising steadily over years. * Production of passengers vehicles growing approximately 17% per year over the last 5 years, significantly more than two wheels and commercial vehicles. * Competitors: * Passenger’s vehicles have only 16,4% of the market share. * Three major

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