SWOT Analysis – Peugeot in India and China 1. Internal Peugeot Group
Strengths
* Quantitative performance: * Over 3 million cars sold worldwide in 2009. * Over 1 million cars sold outside Europe in 2009. * World market share of 5%, Europe 13,8%. * Sales increased 52% from 2008 to 2009 in China. * Committed to increase market share in China to 8% in 2015-16. * Double digit growth expected for sales in China this year, objective to sell 320,000 cars, the double of 2008 figure. * Qualitative performance: * Second largest car maker in Europe. * Strategy well defined for the next years, emphasis in emerging countries: China, Russia and Latin America countries. *
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* Declining interest costs, favorable rates for the consumers. * Demographic factors: * Second largest labour force, with 516 million people, estimated to reach 882 million in 2020. * Low labour cost. * Domestic demand and export opportunities. * Institutional factors: * Offer of land to the establishment by the local government. * Policy of the government aimed to promote an integrated, phased and self-sustained growth of the industry, in 2002. * Low entry barrier. * Lower duties and taxes. * Ecological factors: * World`s fifth largest gas vehicle fleet. * Concern for emission (world`s standards). * Abundance of resources: coal, iron ore, manganese, mica, bauxite, chromite, thorium, limestone, barite, titanium ore, diamonds, crude oil. * Technological factors: * Incentives for in-house R&D. * Social-cultural factors: * ????
Micro-environment:
* Market size and structure: * Compact car segment is the largest by volume. * Steadily growth of exports of passenger’s vehicles. * Vehicle finance penetration rising steadily over years. * Production of passengers vehicles growing approximately 17% per year over the last 5 years, significantly more than two wheels and commercial vehicles. * Competitors: * Passenger’s vehicles have only 16,4% of the market share. * Three major
They have lot of gold and silver which were the main minerals, diatomite, barite, limestone, copper, and magnesite from their mining expeditions. They also have oil, salt, sand, and gravel, which are commonly found all over the world nowadays.
BNatural Resources The mineral resources of the country are varied and extensive. Colombia is the major world
Resources to make machinery and such is decent in this state. Salt is very common as well as soil in this state so we can mine it and use it as food and trade. Oil is in the state as well and we can mine it and use it as fuel for lighting and such. Fossil fuel will be used to run machinery and we can use it to make transport.
Natural resources can be found all over America from dirt to diamond all the resources found help build our nation. “The great California gold rush began on January 24, 1848, when James W. Marshall discovered a gold nugget in the American River.”(California
Honda has continued to embrace the changes that happen around its operations to ensure sustainability and profitability. The current global motorcycle manufacturing sector is full of competition. It, therefore, becomes crucial for every manufacturer to evaluate their strengths and weaknesses and then identify the opportunities to exploit to gain competitive advantage. Honda is Japanese based automobile company; it has numerous subsidiaries in Asia, Europe, and North America. Due to the advancements in technology, Honda will be required to make use of the latest technological trends to stay competitive. The business level strategy at Honda is in line with its enterprise and corporate strategy. The corporation also conducts Research and
Business 's are the most crucial factor to the Australian economy. Without them, the economy would not be. Their core purpose is to meet the ever-growing demands of consumers, both nationally and internationally, through the production of goods and services. The business this report will be focusing on, which not only operates in Australia but in various countries around the world, most notably; New Zealand, however, also with a slowly expanding market-share in both Asia and the Middle East is the Holden/General Motors group, a well established Australian car manufacturing company, in which holds one of the top market shares for the car industry in Australia.
Strategy formulation has been acknowledged as one of the most crucial factors of ensuring the long-term growth of the business. However, the manner in which strategy is formulated, and most importantly, the nature of the strategy chosen for the company determines its future position in the marketplace (Grant, 2005).
History has explained the fact that at one point in time, the earth's natural resources had no limit. Raw materials were plenty, because of the fact that there were plenty of natural resources to go around. Natural resources can be identified as the raw materials that comes from the earth and are useful. Natural resources can never be made by humans. Athough, these raw materials can be modified, or altered to benefit corporations and businesses. For example, natural resources are fossil fuels like petroleum, natural gas, and coal. Minerals like diamonds, gold, and copper are natural resources that come from the earth. Other resources are known as natural vegetation, like forests and timber. Animals are our earth's natural resources as well, like salmon, deer, whales, chickens, etc. The air we breathe, and the wind are all also natural resources. Water, like lakes, rivers and
Statics stated by 2020 the labor force is projected to reach more than 146 million U.S. citizens, a 5.9 percent from today. Economists predict the labor force participation rate will decrease over the coming decades, as an aging
2. Expanding the international market within a period of 4 years by heavily investing in power economies such as China, India, Japan and some parts of Africa.
India is the 4th largest economy by ppp index and growth in urbanization is further increasing the sales of automobiles.
Growth in China and other emerging markets expected increase sales by 7.8% in 2015, reaching $350 billion
The main strength of the Geely Automotive Holdings, Ltd. is their focused research and development initiatives. They invest roughly “10% of their annual sales revenue (which is significant when compared to Toyota’s 5% investment)” in research and development and focus much of their company’s efforts on their Geely Automobile Research School and the Geely Engine Research School (Dess, Lumpkin, and Eisner, 2010). These schools allow them to make improvements pertaining to gas efficiency (a huge competitive advantage in the U.S. and European markets), the meeting of EPA standards, design innovation, as well as feature innovations. These are all important things to consider for any company in the automotive
For example, the company's Mercedes-Benz cars segment holds a 5% share of the Western European market, 1.9% share of the US market, 1.4% of the Chinese market, and 0.9% in Japanese market. Similarly, Daimler Trucks hold 37.5% market share in Germany, 22.3% share of the Western European market, 25.2% share of the Brazilian Market, and 20.8% share of the Japanese market. Mercedes-Benz Vans holds 18% of the Western European market and 28.1% of the German market. Additionally, Daimler Buses has a market share of 27% in Western Europe, 50% market share in Germany, and 43.1% market share in Brazil. Strong brand recognition allows Daimler to charge premium prices than its competitors and thus register relatively higher margins. In addition, robust market share across different geographies gives Daimler a competitive advantage over its peers and helps it to maintain a niche in the market place. Extensive production and sales network Daimler has a diversified geographic presence with production facilities in 18 countries worldwide. Daimler operates a total of 66 production locations worldwide. The company owns 29 locations in Europe, 17 locations in the North American Free Trade Agreement (NAFTA) region, six locations in Latin America (excluding Mexico) region, three locations in Africa, and eight locations in Asia. The company is actively involved in manufacturing cars,
The Chinese automobile market has grown by 1/3. This means that there is a lot more room for automobile companies like Honda to expand and grow. Honda will be able to increase its production and sales as the market will be bigger.