Swot Analysis : Procter & Gamble

1787 WordsOct 7, 20168 Pages
Established in 1837, Procter and Gamble (P&G) set themselves apart with their commitment to their values, principles, and practices; their devotion to their products and people. Today, P&G is one of the largest consumer goods in the world and is known for their high quality products and innovations in marketing. The company faced a dilemma when they were deciding whether or not to expand a laundry detergent known as, Vizir into Europe. Harvard Business Studies, “Procter & Gamble Europe: Vizir Launch” by Christopher A. Bartlett expands into greater detail the specific benefits and struggles with P&G’s decision into introducing Vizir into European markets. P&G’s decision to launch Vizir faced tactical and corporate challenges which will be discussed in this essay. What is the corporate culture of P&G? Discuss the evolution of P&G business in Europe? Procter & Gamble has created an established culture that can be seen through its corporate values and customs. P&G set standards when the company was established in 1837 which are still prevalent today. Over the years, P&G has gained an extensive understanding of the importance of their management principles and policies that have helped the company thrive. According to a previous Chairman, Ed Harness, P&G’s greatest blessing is their “people” where they dedicate themselves to hiring the best employees. One of P&G’s most important and basic policies was that products are valuable. The company focused on creating products that

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