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Swot Analysis : Publix Inc. Core Competencies

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Crocs Case Analysis

This case analysis will discuss Crocs, Inc. core competencies and explain how Croc should exploit these competencies in the future. There will be an examination of options and an identified recommended choice (i.e. further vertical integration, growth by acquisition, or growth by product extension). In addition, there will be a review of the alternatives that fit and do not fit within the company’s core competencies. Finally, there will be a recommendation on how Crocs should plan production and inventory in the future; while also addressing how the corporation’s gross margins will affect this decision and what could go wrong in the decision-making process.
Crocs Core Competencies

Crocs, Inc. obtained many core competencies throughout the various phases of their supply chain model. Their leading competency apparent in the mid-2000s, was their ability to be efficient and flexible within their supply chain model. This afforded them competitive advantage to revolutionize the footwear supply chain during this time period, in addition to only making injection molded shoes. “Much of this growth had been made possible by highly flexible supply chain which enable the company to build additional product to fulfill new orders quickly within the selling season, allowing it to respond to unexpected high demand.” A second core competency was the ownership of the formulas for the proprietary material resin “croslite”, the primary raw material in their product.

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