Swot Analysis : SWOT Analysis Of Piixar

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SWOT Analysis of Pixar
Moe Si Oo
B.S in Business Administration (Executive)
BUS 610: Marketing
University of Mary

SWOT Analysis of Pixar
In 1974, Ed Catmull was hired to manage the Computer Graphic Lab (CGL) at the New York Institute of Technology. The CGL also hired a few other computer scientists who shared ambitions about creating the world’s first computer animated film. In 1979, Ed Catmull and his team moved to the computer division at Lucasfilm. In 1986, Steve Jobs bought the computer division from Lucasfilm, paid $5million to George Lucas for technology rights and founded an independent company, Pixar. Steve Jobs joined the company’s board of directors as chairman and Ed Catmull became the president of the company. In 1991, Pixar made a $26 million deal with Disney to produce three computer animated feature films. Pixar produced Toy Story, the first computer animated film in 1995. Since then the studio has produced eighteen computer animated feature films. In 2006, Disney bought Pixar for $7.4 billion and Pixar became Disney’s subsidiary company.

Pixar’s management has been one of the major strengths in its successful history. According to Ed Catmull, the company adheres to three main operating principles. The first one is that everyone must have the freedom to communicate with anyone. It means that decision making hierarchy and communication structure are two different things in this organization. Members from any department should be able to approach anyone from another department to solve problems without waiting for permission. It is the most efficient way to deal with numerous problems. The second one is that it must be safe for everyone to offer ideas. The company highly values “feedback”, and they help make the ongoing projects perfect and give better solutions to the problems. The third one is that they must stay close to innovations happening in the academic community. Pixar strongly encourages its technical artists to publish their research and participate in conferences. This may give away ideas, but it can attract exceptional talents and reinforces the belief that people are more important than ideas (Catmull, 2008).
Pixar offers it employees a wide range of

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