Swot Analysis : SWOT Analysis Of Southwest Airlines

The get-together has joined the most specific social event of world class airlines, being situated as a 5-Star bearer by the flight rating affiliation, Skytrax, with just four separate transporters on the planet.

| Weakness * The number of cancelling flights is a little high * The customer service is bad because in some occasion the customer can’t found the delta representative in the airport. * Lack of online presence * In some aircrafts the seats are uncomfortable and narrow

Southwest Airlines possesses a very flexible and dynamic organizational structure that allows it to react rapidly, adapt swiftly and view environmental changes as opportunities rather than threats. After September 11, many companies went bankrupt due to this there was an unmet demand of flights. Southwest has taken the need of people to fly faster from one place to another and used it to their advantage by offering safest, fastest and cheapest way. The improved website can help attract more customers. As, it uses only one kind of aircraft its engineers can model an alternative fuel to lower fuel cost and conserve the environment. As proven

Southwest Airlines made its first voyage back in 1971 with service based in the cities of Dallas, Houston and San Antonio (Brief History, 2009). 38 years later, Southwest Airlines has more than 3300 flights a day and serves 66 cities in 33 states (Factsheet, 2009). Southwest Airlines has demonstrated a variety of strengths in its 38 year presence. Recent economic events have also caused a renewed focus on the company’s weaknesses. Aside from its weaknesses, Southwest Airlines has also been keeping track of opportunities that currently exist in the market. Like all other companies, however, they still have some ground to make up when analyzing possible threats to

This is the historic background of an American Airline company called the Southwest Airlines Co. based in Dallas which still exists and operates with great success between 57 cities in 26 states of the US, by over 300 airplanes , providing primarily short-haul, high frequency, point to point, low fare service . Through this essay we will see an analysis of the company 's advantages and disadvantages through a SWOT Analysis. We will try to localize the problems of the company at the time and in the case of a future expansion, and we will try to give a number of alternative solutions and chose one of them. The Southwest Airlines is a company that has done its first movements in the airline world in 1971 after many efforts for its opening

Southwest Airlines and AirTran Airways consists of 46,000 employees who live the “Southwest Way” by working hard, having fun and treating everyone with respect. The three characteristics that are found in these employees are: A Warrior Spirit, a Servant’s Heart and a Fun-Luving Attitude. The culture of this company has gained them much recognition including being named as one of the Best Places to Work in Glassdoor.com’s 2013 Employees’ Choice Awards. Southwest Airlines’ culture is the sum of the personalities and behaviors of the employees living the Southwest Way every day.

Currently, Southwest Airlines is in the company’s 45th year of service (Southwest Investor Relations, 2015). Over the course of Southwest Airlines history, the company has establish strong branding with value minded consumers, of which the coined term the “Southwest Effect” is exemplary (US Department of Transportation, 1993). Additionally, Southwest Airlines offers the competitive advantage of being the singular United States Airline which does not charge a fee for the first two bags checked by customers (McGee, 2014). Furthermore, Southwest Airline’s existing economy of scale permits the airline to routinely offer nationwide sales events in which consumers are able to book flights at deeply discounted rates (McGee, 2014).

US Airways completed a merger in December 2013 . This merger provided much needed cash infusion into American Airlines, enabling it to emergency from

While discussing about marketing success stories, Southwest Airlines name is bound to come. The company is a perfect example of customer focused marketing that helped it become Number 1 airline and currently serves almost 18.2% of the market share. Southwest is the only airline to win “triple crown” for five consecutive years between 1992 and 1996 for customer satisfaction, on-time arrival and lowest level of lost baggage. Being an upstart company starting in 1971, the way Southwest has maintained growth and consistent profitability record in a highly competitive market like airline is commendable.

Most projects are strapped for time and resources leading to insufficient time to use sophisticated estimation techniques or even to hold lengthy group sessions for estimation. Despite that, the Enterprise Insights (EI) team at Southwest Airlines is the conduit to the Enterprise Data Warehousing (EDW) as well as the team that provides the Business Intelligence (BI) function for the company. The EDW department transforms raw data into meaningful and useful information for business customers.

In 1971 Southwest Airlines started their operations with a vision of being a low cost/low fare carrier for passengers traveling between San Antonio, Dallas and Houston. After early legal battles and struggles gaining market share, their fighting spirit, integrity and will to succeed paid off. Over the course of the next 40+ years, Southwest has become the world’s largest low-cost carrier, while carrying more domestic passengers that any other U.S. airline (“Southwest Corporate,” 2015). Their culture, values and operating practices are what have driven this company to its current success and should continue to do so in the foreseeable future.

Southwest Airlines Co. is a major U.S. airline. It is also the world's largest low-cost airline, and the headquartered in Dallas, Texas. What it consists of Herb Kelleher was founded in 1967 and subsequently changed its name to the current Southwest Airlines in 1971. As of December 2014, the airline has about 46,000 employees, more than 3,800 flights a day to run. As of 2014, the number of domestic passengers it carried in the United States is more than any airline. Until January 2016, Southwest Airlines service distribution plan 40 states 97 terminal stations, as well as Puerto Rico and other overseas cities. Southwest Airlines can deliver more than 55,000 employees to more than 100 million customers in one year right now (Swamedia, 2017).In addition to Southwest Airlines in the 1970s and 1980s, the years rented Boeing 727 aircraft outside, only using Boeing 737 aircraft. Until January 2016, Southwest Airlines Boeing 737 is the world's largest carrier, has 700 aircraft in service, average per aircraft perform six flights a day. On the passenger capacity, it is the world's third-largest airline. In the United States, it has the most open city. The Southwest Airline is famous on "discount airline” in all of the domestic competitors. From the beginning of 1973, it started profitable every year (Swamedia, 2017).Rollin King and Herb Kelleher created Southwest Airlines on June 18, 1971. Its maiden voyage was from Dallas Love Field to Houston and San Antonio,

The airline company, Southwest Airlines, has confronted a major problem of tough competition that has caused a raised threat to the sustainability of the organization, which requires developing innovative strategies and capabilities to overcome it.

The Northeastern airlines route presented the connectivity to numerous cities offered by the airline and the profits in United States Dollars value for each passenger are presented for each of the routes serviced by the airline. For example the route between the cities Boston and Providence and between Providence and Boston deliver only US Dollar nine for each passenger as profits to the airline. For delivering its service for these routes, the airline makes use or operates a fleet of sixteen airplanes. All these airplanes are of the model 122 Passenger Embraer E-195 Jets. These 122 Passenger Embraer E-195 jets, which were manufactured by Embraer which were first introduced in the market during the year 2004. These airplanes have helped Northeastern Airline to sustain profitability for a long period. As presented in the case, Northeastern Airline started facing drop in its success and profit margins. In light of this situation the Northeastern airline is exposed to the possible risk of bankruptcy unless it downsizes its airline operations. The management team of the Northeastern Airlines has been assessing and evaluating various options to bring down costs and improve profitability. As per the regulations of the airline regulatory body, i.e., Federal Aviation Administration, the airline company has to continue its operations by serving at least nine cities. However the regulation does not specify anything on thestrategy and other aspects related to the operation.

Southwest Airlines Company (Southwest Airlines or ‘the Company’ SWA) is a passenger airline that provides scheduled passenger and freight transportation services. The Company primarily provides scheduled services throughout the US and near-international markets. It is headquartered in Dallas, Texas and employs 48,000 people and serves over one hundred million customers annually (“Southwest,” 2015). Southwest Airlines has accumulated over forty years of revenue and is one of the supremely flown airlines in the United States of America (Dess, et al, 2014, p. C137). Recognized for dominating the national or domestic airline market, Southwest Airlines’ diligence has built an