Swot Analysis : Strategic Planning Essay

Strategic planning is the set of decisions and actions that result in the design and activation of strategies to achieve the objectives of an organization.

3. The acronym SWOT stands for an organizations strengths, weaknesses, opportunities and threats. A SWOT analysis is strategic planning method that evaluates the internal and external performance of an organization to see if it’s favorable or unfavorable to achieve whatever objective you are set out to accomplish. Strengths and weaknesses usually arise from the internal aspect of an organization, whereas opportunities and threats evolve from external components. By performing a SWOT analysis it provides information to managers to help formulate a successful strategy to achieve goals.

A SWOT analysis is also an important aspect of the strategic plan as it helps management anticipate challenges, take advantage of opportunities and mitigate risk (Balanced Scorecard Institute, 2014). These are key elements that

Strategic planning is an integral process of an organization defining its strategies and direction and making decisions to allocate available resources to peruse laid strategies, which provides the organizations which a competitive edge over their competitors.

“A SWOT Analysis is the most used tool for audit and analysis of the overall strategic position of the business and its environment. Its principal purpose is to identify the strategies that will create a firm-specific business model. The plan aligns the organization’s resources and capabilities to the requirements of the environment in which the firm operates. The analysis is to evaluate any potential and limitations and the probable/likely opportunities and threats from the external environment. The results provide the positive and negative factors inside and outside the firm that affect the success.” A SWOT analysis is conducted to determine the strengths, weaknesses, opportunities, and potential threats to the organization. ("SWOT

Primarily, one must consider how to prepare adequately and constructing a strategic thinking and decision-making. Secondly, optimizing a SWOT analysis can also help identify challenges, weaknesses, and threats to an organization. Bryson (2001) stated in order to determine internal strengths and difficulties for the organization to monitor resources (inputs), present strategy (process), and performance (outputs). In alignment with an organization's structure, new opportunities are identified and achieved through short, long-term goals, and integrating a SWOT analysis. The SWOT analysis allows one to explore the organizations, environments opportunities, along with threats, organizational strengths, weaknesses and challenges. Granted, organizational shift and cultural changes within the ARC also has caused for accountability and transparency to emerge, which is also a challenge. However, continual goal setting for the entity will provide thorough guiding principles to overcome challenges and view how future performance plans will fit within the mission of the

A SWOT analysis is the strategic business plan that shows the important aspect of a company, which details the company’s strengths, weakness, opportunities, and threats (Simoneaux, 2011). Many SWOT analysis are done at companies to make sure that they are aware of what health of their organization. The SWOT will have the company to identify where they can use help, and where they are doing well.

A SWOT analysis is an analysis based on the strengths, weaknesses, opportunities, and threats of a company. SWOT analysis is the first phase in gathering information for strategic planning (Wheelen, Hunger, Hoffman, & Bamford, 2015). A SWOT analysis plays a significant role in strategic planning because it is the discovery phase of what the company needs to succeed. It is a tool used to examine a company’s state of health and improve on its opportunities. It gives a detailed understanding on areas that need attention as well as areas that are striving. It also gives companies a clear view of the advantages and disadvantages they have over their competitors. A SWOT analysis was created for The Home Depot to get a better understanding of the company and its strategic planning.

The purpose of this synopsis is to analyze the forces and trends that Green Mountain Coffee Rosters faces relevant to its competitive position. The synopsis will explore external forces such as economic, social, legal and regulatory. The paper will also weigh internal forces such as resources, goals, and intellectual property, as it relates to Green Mountain Coffee Rosters. I will describe how the company adapts to changes; identify the major issues and opportunities that this company faces with in this synopsis.

Percy and Giles (1989), stresses that the SWOT analysis is the most applied tool for strategic planning. The SWOT analysis is an approach that is structured and straightforward in evaluating and identifying strategic positioning, strengths, and weakness and making comparisons to opportunities and threats (p. 5). Percy and

Gwendolyn, your discussion post for this weak was very interesting to me. I like when you stated that ‘A SWOT analysis should roadmap the purpose for business and aid in the decision-making process’. A company SWOT analysis should show its purpose and how to analyze and look at all areas of the organization and then develop a plan for the organization ( Parnell, 2014). Gwen it also is very helpful to know what the word SWOT means. SWOT means threats, weakness, strength, and opportunities. SWOT involves composing a list of weakness and strengths for a business that pertain to a project and then look at the threats from the outside of the company and how it will impact the company. Gwendolyn is also is very helpful to a business to

Strategic planning involves making decisions about the organization’s long-term goals and strategies and how the organization decides to implement their goals (Bateman, Snell, Konopaske, pg. 113). Strategies help organizations to have a clear perspective on how to go about accomplishing the goals they have in place. All organizations have a clear vision of what their mission and purpose as a company is, they know how to fulfill the mission, vision, and purpose and they know how to ensure that they accomplish all their goals. However, the route the organization takes to define these things determines how effective they will be.

Harberber and Rieple (2008) define strategy as a set of intentional or inadvertent set of actions through which an organization develops the required set of resources, efficiently target valuable customers, meet financial targets and competes effectively. These strategic decisions drive the long-term direction of the organization, the scope of its activities, help gain advantage over competitors, and address changes in the business environment.

SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favourable and unfavourable to achieving that objective. The technique is credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s using data from Fortune 500 companies.[1]

Organizational strengths, weakness, opportunities, and threats (SWOT) analysis is an integral part of the strategic plan that can help put into focus the potential needs and risks that could