Swot Analysis Subway

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Dr. Peter Buck and Fred Deluca partnered together to venture their first submarine sandwich shop in Bridgeport which was called as Pete’s Super Submarines. 312 sandwiches were sold on the very first day. Its brand is ranked number one in the sub sandwich category by ‘Entrepreneur’ magazine held consistently throughout the years. In 90 different countries, Subway has 32,004 restaurants with over 150,000 employees across the world. Subway is the second largest It is owned and operated by Doctor’s Associates. And became the number one Quick Service Restaurant chain in the world. “Subway Fresh Fit” can be found in the countries of US, Canada, Australia and New Zealand gaining considerable popularity. Healthy salads and veggie, the
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Changes of Law affecting social factors. Effects of the brand, company and technology image. Media views. Religious or ethnic is one of the factors that leads to changes. Advertising and publicity. Increasing need for communications. Changing population demographics. Hamper sales produce as comprehended by regional issues in place like India where Subway had faced difficulty in offering meat in sandwich. No pork products in area like Muslim population, salmon at Norway shop, chicken salad with curry in British Subways and chicken satay with peanut sauce in Australian location.

SWOT analysis
Its Strengths are great degree of Subs customization, largest fast food restaurant chain in the world by number of outlets, marketing and promotional strategies, choice of healthier meals and low startup costs. Recyclable Napkins and nutrition facts on napkins. It is inexpensive and able to watch how they prepare the sandwich. Technological skills, leading brands, distribution channels, production quality and management.

Weaknesses are interior design of the outlets often looks cheap, high employee turnover and services are not consistent from store to store and too much control over franchisees. Insufficient of meat in subs. Lack of product knowledge skills by the employees, low customer retention, not reliable product or
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Tax increases, changes in government politics and closing of geographic markets.

Porter’s five forces model
New Entrants- Below are several factors that invaders are difficult to enter an industry:
Economies of scale – In order to compete with the established firms, Startup companies have to operate with small margins.
Capital requirements – It is very difficult for firms to enter into new ventures simply because the capital required is too high and the existing firms need not worry about new competition.
Access to distribution channels – New companies struggle to market their products and compete with the existing competive market.
Government policy – Potential firms rely on favorable government policies for their entry to the market
Differentiation – new firms will struggle to make an impact on customers by showcasing what makes their product stand out the existing market players
Switching Costs – In the current scenario the general support structure in place for alternative fuel vehicles is very poor that even though gasoline prices grow, people are reluctant to buy an alternative fuel

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