Swot Analysis : Swot, An Effective Tool For Acquiring Insight Toward A Company 's Internal Strengths And Weaknesses

This review provides an in-depth strategic SWOT analysis of the company’s businesses and operations in the areas of internal strengths and weaknesses and external opportunities and threats. (Sector Publishing Intelligence)

The question is SWOT was how to influence this process. To answer the above question, Campbell, D, Stonehouse, G, & Houston, B (2002) stated that the SWOT is a summary of the process of implementing strategic analysis. Specifically as follows, showing 4 SWOT elements: strengths, weaknesses, opportunities and challenges of businesses in the business environment. In which the strengths and weaknesses are internal factors are now known as the internal analysis, the opportunity and challenge are factors outside the enterprise, which is also called the external analyzes . Should be aware that, the elements of strengths and weaknesses are factors that management can control, while the element of chance and challenge is the impact factor changes market, which itself is dependent businesses and unpredictable. This can be seen through a SWOT provides enterprises the most comprehensive look at their own position in the market. While Campbell, D, Stonehouse, G, & Houston, B has stressed the extensiveness of SWOT exerts enormous influence on the outcome of the study, Pickton, D.W. and Wright, S., (1998) to go deeper in understanding the steps to approach the problem SWOT Enterprise. 2 issues seemingly unrelated, but after all, the research process SWOT work, which will be the basis for understanding the origins of the influence that came from. Pickton, D.W. and Wright, S., (1998) suggested that after the vision and define the company's mission, they began to analyze the external environment by identifying - (Remember, These are Also known as The Industrial Organization View-- -External Industry Factors). They are Simply Key External Forces. Economic, Social, Cultural, Demographic, Environment and Natural Forces, Political, Governmental and Legal Forces, Technological, Competitive. The next step is to perform a SWOT analysis by collecting and organizing information into categories strengths,

The following SWOT analysis will allow us a in depth look at the companies Strengths, Weakness, Opportunities and Threats. It will allow us to have a better understanding of both the European and International aspect of the brand.

Strategic plans are constructed in a rational, step-wise sequence of evaluations, including organizational vision, goals, strengths, weaknesses, opportunities, and threats. This can be conducted in a SWOT analysis. An advantage of using a SWOT analysis in a company’s strategic plan is to consider challenges and develop action steps to cope with these various difficult circumstances that are identified (Cho & Brown, 2013). Integration of strategic decision making with a company is inherent in the future of the company.

Another approach to strategy development begins with an analysis of external and internal factors, followed by some visioning, then planning. Including in the analysis phase is often a “SWOT,” a thorough examination of internal Strengths and Weaknesses, as well as external Opportunities and Threats. SWOTs are praised for capturing both the positive (strengths and opportunities) and negative (weaknesses, threats); and organizations embrace this approach with the hope of gaining a “balanced” analysis of itself, inside and out (Hetzel and Silbert, 2007).

SWOT analysis can be used to describe and analyse a company’s internal capabilities in relation to its competitive environment. A strategy behind

“A SWOT Analysis is the most used tool for audit and analysis of the overall strategic position of the business and its environment. Its principal purpose is to identify the strategies that will create a firm-specific business model. The plan aligns the organization’s resources and capabilities to the requirements of the environment in which the firm operates. The analysis is to evaluate any potential and limitations and the probable/likely opportunities and threats from the external environment. The results provide the positive and negative factors inside and outside the firm that affect the success.” A SWOT analysis is conducted to determine the strengths, weaknesses, opportunities, and potential threats to the organization. ("SWOT

SWOT, (Strengths, Weakness, Opportunity, and Threat) analysis describes a business’s greatest strengths, weaknesses, opportunities, and threats (Helms, 2010). With this information available, the consultant/ marketing strategist enables grouping of internal and external issues as a starting point for strategic planning (Helms, 2010). SWOT is easily put together, and one can benefit from multiple viewpoints as a brainstorming exercise (Helms, 2010). One of the first steps strategist conducts are internal weakness and strengths which range from efficiency, capacity, structure, image, resources access, and financial opportunities (Helms, 2010). The next step that have to be conducted are external factors that deal with, customers, social change, trends, competitors, technology, along with economic and political regulatory issues (Helms, 2010).

A SWOT analysis is a distinguished instrument for examination of a company’s strategic situation and environment. Its objective is to recognize the schemes that will best support a business’ assets and competencies to the desires of the market. It is the basis for assessing the core abilities and restrictions and the prospects and dangers from the external environment. SWOT stands for: strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are deemed internal influences where there is some level of control; while opportunities and threats are deemed external influences where there is essentially no control.

A SWOT analysis assesses the company’s strengths, weaknesses, opportunities and threats to provide competitive observation into the potential and basic issues that affect the overall success of a company. Furthermore, the essential objective of a SWOT analysis is to analyze and designate every important aspect that could positively or negatively affect the success to one of the four classifications that provides an extensive examination of the company. If properly utilized, the tool can be used to develop business strategies, identify improvement opportunities, and position the company so that is can have a competitive advantage. Strengths are positive internal attributes that are within the company’s control. It is used to help identify what the company’s current status is and how successful can be if it maintain the status. Weakness is another category that is analyzed internally and externally, by analyzing internally, management goal is to identify areas that can be improved. Through this tool, it will identify what is preventing the company from achieving competitive advantage, could it be limited resources, poor physical location, limited expertise or old or limited skills and technology systems? Opportunity identifies areas within the organization that can be expanded, it

P and G is one of the largest consumer goods company in the world. It markets 300+ brands in more than 180 countries. P and G is engaged in diverse products like beauty, health, fabric, snacks and many more. P and G’s leading market position with its strong brand portfolio provides it with a significant competitive advantage. But there are lot of external factors like economic slowdown, environmental factors, etc which pose a threat to P and G’s progress. Internal factors also have a large impact on the company’s growth. Thus it makes necessary for SWOT analysis in order to develop further strategies for P and G.

Businesses in the same industry compete against each other to meet their organization goals and sustain competitive advantage over one another. But to meet those goals, it’s important for businesses to analyze their internal and external environment to allow them to come up with new business strategies beneficial to the business. Firms can use SWOT as a starting point. SWOT is a basic technique that can be used by business owners to analyze their business and industry condition (Dess, G., Lumpkin G.T., Eisner, A., McNamara, G, 2013). Using SWOT will help business owners understand the strengths, weaknesses, opportunities and threats of their business. It would help them analyze and come up

SWOT analysis can, not only results in the identification of a corporation’s distinctive competencies but also in the identification of opportunities that a firm is not currently able to take advantage of due to lack of

For example, identified threats in the business environment, such as new government regulations regarding a product design or the introduction of competing products, might alert the business owner that a proposed investment in a new manufacturing production line should be more carefully evaluated. In addition, an awareness of a company weakness such as a lack of qualified employees might suggest a need to consider outsourcing particular functions. In turn, opportunities such as the availability of low-interest loans for start-ups might encourage the entrepreneur to pursue the development of a new product to meet a rising customer demand. In contrast, identified strengths, such as extensive experience in an industry experiencing rapid international growth, might suggest the need to partner with foreign

Internal strengths and weaknesses include things such as financial performance, organizational communication, product quality and availability, market share, customer perceptions, human resources, and production facilities and capacity (Ferrell and Hartline, 2014, p. 85). External opportunities and threats consist of things like technology, social trends, government regulations, and economic conditions (p. 85). A company can also determine what competitive advantages it has by conducting a SWOT analysis (p. 85). A SWOT analysis is simple and does not require any special training; however, there are several things that must be done to ensure that the analysis is productive (p. 87). Some of these things include conducting separate analyses for each product-market, identifying any current or potential competitors, sharing information across all areas of the company, looking at issues through the eyes of a customer, determining the causes of each issue, and maintaining separation between internal and external issues (p. 88-92).