Swot Analysis : ' Swot '

Nonetheless, Malaysia is still not in a subsidence period when contrasted with Singapore or United States. Indeed, even with the devaluation of Ringgit, genuine GDP development is conjecture an increment from 5.0% 2008 to 5.2% 2009.Even with current financial condition, McDonald’s stays optimistic. According to Business Times (2009) "McDonalds Malaysia expects its conveyance administration business to bounce 40 percent as its new call center can deal with more requests". More than 2 million is used for building the new call center. What's more, Azmir Jafaar the managing director, promised that the organization had arrangements to invest another 80 million on 2009 for 15 and 20 new McDonald restaurants to

McDonald's has successfully created a brand/name for itself as the leading fast food retailer in the world. It is somewhat of impossibility for one to not come across a McDonald's with over 30,000 local restaurants in over 100 countries (McDonald's, 2011). Those restaurants are owned either by a franchise owner or a corporation; a percentage of all the earnings from a franchise owner, including a percentage from their annual revenue go to McDonald's.

The business operation of an organization is always influenced by the policies of state and its government. McDonald’s business is also under the control of government’s rules and regulations. The main issue of controlling food business is health and other issues are license, employee laws, tax issues etc. McDonald’s follows the local government’s policies as well as foreign investment policies on its franchise business strategy. Political instability of local state also affects McDonald’s business.

Food habits shifted to more fast food likings: Changing customer habits represent new needs and direction of needs that must be met by businesses. So far, the type of food restaurants used earlier has been changed as per customer’s wants which is highly affected by Mc Donald’s range of food items as well as the company has been successful in introducing its restaurants to meet the changing customer habits and the needs of previously untapped customer group.

Macdonald’s offers a strict, but mutually beneficial franchising and licensing agreements that have a term of 20 years (McDonald’s, 2014). Before an individual obtains a franchise or a licensing opportunity, a careful scrutiny of the restaurant location must conform to expectation of future growth of the business. The scrutiny ensures long-term profitability of the restaurant. The process of setting up a restaurant is very thorough. The franchising and licensing agreement allows the corporation to have enough cash for further expansion. Expansion creates dominance and goes a long way to stamp authority as a

McDonald is a fast food franchise based in the United States and has various food outlets in other countries like India, United Kingdom, China, Japan, Canada and Australia. McDonald has been termed as the ‘World`s Local Restaurant’ because of its affordable take-out and sit down meals. The economic recession in the US in 2010 greatly affected businesses especially fast food restaurants whereby most small restaurants had to temporarily close their businesses. However, McDonalds remained afloat amidst tough economic times in the American market because of specific strategies which will be discussed.

India is a large country in southern Asia. It’s almost two times bigger than Alaska. Other features cover the rest of India. A lot of rivers flow through India’s plains. Farmers get there water from the Ganges river. Thick forests cover parts of central and western India.

McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.

As said by Jawaharlal Nehru in a letter dated 20 September 1953, “India is a composite country, composite in many ways, in religion, in customs, in languages, in ways of life”. It is a community which is known for its cultural diversity across the world. With having 29 states and 7 Union territories, India also has 22 different languages and 11 different religions practiced by a diverse group of people. It is a community where holidays and festivals are celebrated on a wide scale, irrespective of caste, and beliefs. Where on one hand the community celebrates Eid ul- Fitr, Bakr- Id, Buddha Jayanti, and Baisakhi, there on the other, it also enthusiastically participates in the festivals like Diwali, Holi, Ganesh Chaturthi, and Christmas. Not only the community shares different festivals but also share diverse places of worship. Where on one side there is a Temple and Gurudwara, there on the other is Mosque and Church. This brings an admirable combination of languages, rituals, festivals, cuisines, clothes, and principles in one diverse community, India. The above facts prove the fact that India has a very rich cultural heritage and the diversity in culture has been one of the strengths for development in

This paper is my personal SWOT analysis. The SWOT analysis discusses four specific categories to evaluate a project, situation or in my case my personal and professional life (Hay, Castilla, 2006). In this analysis I will look at the strengths, weaknesses, opportunities, and threats that I need to address in my life. The concept of this type of analysis is a great way to find out ways to improve, but at the same time is a difficult task for someone like me who has a hard time outwardly expressing self attributes. That might be one of my weaknesses or threats, on the other hand it might be what makes me a good listener to others. I will refer to the SWOT analysis chart throughout this paper (figure 1.1) the list was difficult but, I feel it is pretty close to complete.

line with the existent nature of McDonald's premises and business model. Thus, it is recommendable to

McDonald’s has extremely strict rules when it comes to awarding franchises. First, it is very costly to open a new location or purchase an existing location, with the median startup cost being $300,000 (Kalnins & Lafontaine, 2004, p. 750). As well, the company does an extensive background check on a variety of issues including credit history, business management experience, and the acceptance of the contractual agreement that the company provides. Because of these strict rules and the large amount of capital needed to purchase a location, “rates for franchise applicants are 1% for McDonald's” (Norton, 1988, p. 204). This is an extremely low acceptance rate and is even lower than McDonald’s chief competitor, Burger King, who accepts 1.5% percent of applicants (Norton, 1988, p. 199). These low numbers are understandable in the context of the business and risk that is involved. Though the franchise purchaser must pay a large amount of money to gain the rights to the restaurant, they truly have nothing to lose besides money because they are simply running another company’s business model as well as using their trademarks and logos. McDonald’s on the other hand, has a great amount at stake because they place the well being of an entire restaurant into the caretaking of an individual who simply purchased the rights for the store. If the store does poorly or if there are issues with customer service, it reflects

Operational excellence is important in delivering quality education using functional areas such as learn and grow, look after customer, look after share holder and the business process to excel which are assessed using a balanced scorecard for their performance. A quantitative technique used with the supported tools in the decision analysis process for making in a situation where uncertainty exists. Strutledge can perform decision analysis using simple excel or OM tools which is a quantitative tool that organizes into a payoff table. The SWOT analysis is a quantitative tool used in the decision analysis to access the impact of adding a new MBA and other Master of Science courses.

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.

Today, McDonald's franchise network is the world’s leading food service retailer with more than 30,000 franchise