Swot Analysis : ' Swot '

The SWOT analysis is commonly known as a tool for business analysis. Its main use is for looking at strengths and weaknesses to do with the organisation, current or future opportunities and possible internal and external threats. These can then be dealt with to make them into a positive.

The SWOT analysis is a great way for companies or organizations to determine their brand and product’s strengths, weaknesses, opportunities, and threats. In order to more effectively determine these areas, separation of internal and external issues within the company or association is crucial.

A SWOT analysis assesses the internal and external environment your product will be operating in. To perform your SWOT analysis, discuss two strengths, two weaknesses, two opportunities and two threats. Remember strengths and weaknesses are internal to your business usually having something to do with you and or your employees. Opportunities and threats are external, usually having something to do with competition,

The SWOT analysis gives organisation the opportunity to evaluate issues within and outside the business. It is the method of evaluating the strengths, weaknesses, external opportunities and threats from competition, and also to identify some strategic decision-making (Colbert 2018).

Armstrong et al. explain that SWOT analysis will allow companies to identify what are their strengths, weaknesses, opportunities, and threats in order to determine their focus to acting inside the market. Moreover, will allow companies to make strong decisions by directing their business to products and services that the customers require (2015, pp. 62-63).

The SWOT analysis is a tool that is used to identify and understand the internal strengths and weaknesses in an organization and the external threats and opportunities in the market environment the organisation is operating in. Ferrell & Hartline (2011), state that it helps an organization chart a niche that is sustainable in a particular market. It helps the organisation identify a growth pattern or path that would best exemplify its good values and opportunities for the benefit of the shareholders.

The purpose of a SWOT analysis is for a company to analyze their strengths, weaknesses, opportunities, and threats. The below chart will show Company G’s SWOT analysis with a brief explanation of each.

SWOT analysis focuses on the internal factors which are the company’s strengths and weaknesses as well as the external factors which are the opportunities and threats which are gained from situational analysis which focuses on summarizing all the pertinent information acquired about the key three environments of internal, customer, and external (Ferrell & Hartline, 2014, p. 39). A SWOT analysis further gives a company precise advantages and disadvantages in satisfying the needs of its selected markets.Even more importantly, SWOT helps a company to determine where it exceeds greatly in strategy and areas in which more improvements are needing to be made. SWOT is heavily utilized by many corporations and this analysis has gained an even greater global welcoming from its comprehensible structure in which is highly regarded for many aspects such as organizing a company’s strategic position when developing a marketing plan.

The SWOT analysis tool is utilized to adequately evaluate and make the necessary improvements towards the overall operations of the organization with the hopes of creating distinguishable traits as opposed to other organizations within the market. This is often times referred to as an internal- external analysis that assesses strengths, weaknesses, opportunities and threats of the organization. The SWOT framework can assist an organization by distinguishing it from competitors and improved market success and assist with creating an organizational strategic plan. Healthcare is an area where the SWOT framework and analysis is currently being used, primarily due to recent changes in healthcare and to improve patient outcomes as well as financial sustainability. Comanche County Medical Center is a healthcare center that will be evaluated using the SWOT analysis and the outcomes revealed.

One of the best ways to performs the company’s current situation is performing its SWOT analysis, which bring us a better understand of the internal and external environments, and also help us analyze the potential opportunities and risks regarding the products and services that the company offer and provide.

SWOT analysis involves identifying business’s strengths and weaknesses, and examining the opportunities and threats which may affect the business. SWOT analysis aims to identify the key internal and external factors seen as important to achieving an objective.

The purpose of a SWOT analysis for an organization is that it provides the managers with information on the strengths and weaknesses the organisation currently has, the threats and opportunities for future development and growth. Based on this information managers are able to focus and try to resolve current issues which are drawing back the company from achieving its goals, and to continue developing its strengths and opportunities through technology and innovation.

According to, (Rowe & Britz, 2009), A SWOT analyses can be defined as an assessment of a business’s Strengths and weaknesses of a business, as well as the external opportunities presented, and threats. (Rowe & Britz, 2009) Stated that a SWOT analyses will help a business identify these and will show were the business can grow and become competitive in their business market place. By conducting a SWOT analyses you are able to formulate questions that a business would need to analyse in order to asses there opportunities and threats and how they can utilise them In order to be successful.

Operational excellence is important in delivering quality education using functional areas such as learn and grow, look after customer, look after share holder and the business process to excel which are assessed using a balanced scorecard for their performance. A quantitative technique used with the supported tools in the decision analysis process for making in a situation where uncertainty exists. Strutledge can perform decision analysis using simple excel or OM tools which is a quantitative tool that organizes into a payoff table. The SWOT analysis is a quantitative tool used in the decision analysis to access the impact of adding a new MBA and other Master of Science courses.

According to What is SWOT Anlysis (2011), SWOT analysis is an analysis used to identify the internal factors (strengths and weaknesses) of the company as well as external factors (opportunities and threats) of the company.