Swot Analysis : The Airline Industry

1678 Words Oct 14th, 2015 7 Pages
The airline industry is one of the largest industries in the world, it may seem like nothing can affect such a large and stable industry but even a large powerful industry is affected by external environments. This is just one of four important topics that will be covered in this well researched paper. The five forces that affect this industry as well as a well thought out reason why SWOT analysis can be important to Southwest Airline, which is the particular company in the airline industry, we will be referring too. Lastly there will be a description of three competitive advantages that Southwest airlines has. The airline industry is an enormous industry that has been growing since January 1, 1914 the first day a plane was carrying a paying customer. Southwest Airlines was founded on March 15, 1967 in Dallas, Texas. Since that day Southwest has been growing faster than a newborn baby on formula. Southwest now flies more than 47,000 people, has more than 3,600 flights a day and is flying to 94 destinations through the United States and is in six additional countries. Southwest is very large and stable, it perfectly reflects its entire industry. Although this is going to be mostly about Southwest one will be able to have a good idea as to how the rest of the companies in this industry are affected by some factors.

EXTERNAL ENVIRONMENTS

Now what are the external environments that go into account when talking about the airline industry? There are six different factors:…

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