Swot Analysis : The Body Shop

1637 Words Jan 27th, 2016 7 Pages
Current Segmentation
The Body Shop uses quality and price elements in its segmentation. It produces a broad range of products and sells them at different prices to the various target markets. The Body Shop offers high-quality beauty products at a low-medium price. The product lines include men 's segment, bath and body care, make-up line, fragrance, and skincare.
SWOT Analysis
SWOT analysis is an important critical activity completed by the organisation to determine the future market condition as well as the essential components that are required to propel the company to the next level. SWOT analysis includes the evaluation of the strength, weakness, opportunities, and threats.
Strengths
The first element that requires analysis is the strength of the organisation. The strength of the firm may be the result of the financial ability, large customer base, qualified employees, and healthy organisational culture in the working area. The strengths of the business are the crucial elements because they create a competitive advantage in the market. The financial strength of the Baby Shop Toiletries enables it to open more store outlets with the aim of increasing the revenue. The growth in revenues results in development of the business entity. The management of the Body Shop creates a supportive environment, in which the employees work freely and improve the productivity. Technology is the other factors that have played a crucial role in enhancing the competitiveness of the…

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