Swot Analysis : ' The Hack Began On Black Friday 2013 ' Essay

Even though Target is ranked currently 36 in the fortune 500 companies and have over 1750 stores, they are still very susceptible to being a victim of a cyber attack. In 2013, Target fell victim to a security breach on their system. Roughly around Thanksgiving of 2013, someone had installed malware in Target’s security and payment system enabling the hackers to steal credit card and personal information. “Six months earlier the company began installing a $1.6 million malware detection tool made by the computer security firm FireEye, whose customers also include the CIA and the Pentagon.” (BloombergBusiness) In place was a very effective security system. However, when the attacked happen on November 30, FireEye spotted the hackers and Bangalore (a third party cyber security company hired by Target) that alerted the IT team at corporate office in Minneapolis. There was no response from Target’s Corporate IT team and therefore led to 40 million credit card numbers and 70 million addresses, phone numbers and other personal

With the down turn in the economy, many consumers have turned to Dollar General and Dollar stores; this has caused a decrease in Target’s revenue. Another threat is Wal-Mart and their ability to offer lower prices on their products compared to Target which makes them the low cost leader. (ehow.com)

Target total Revenue in the last five years has been increasing. We can see that in 2010 their total revenue was $65,785 millions, and in 2014 the total revenue was $72,618 millions. Therefore, we can conclude that Target has an increase of $6,833 thousand in their total revenue. Consequently 2014, is Target best year in the overall revenue.

Even though Target is ranked currently 36 in the fortune 500 companies and have over 1750 stores, they are still very susceptible to being a victim of a cyber attack. In 2013 Target fell victim to a security breach on their system. Roughly around Thanksgiving of 2013 someone had installed malware in Target’s security and payment system enabling the hackers to steal credit card and personal information. “Six months earlier the company began installing a $1.6 million malware detection tool made by the computer security firm FireEye, whose customers also include the CIA and the Pentagon.” (BloombergBusiness) In place was a very effective security system, but when the attacked happen on November 30, FireEye spotted the hackers and Bangalore, a third party cyber security company hired by Target alerted the IT team at corporate office in Minneapolis. There was no response from Target’s Corporate IT team and therefore led to the 40 million credit card numbers and 70 million addresses, phone numbers

Target's sales revenues have consistently grown since 2008, in spite of economical challenges. Ending sales for 2011 topped $69 million, a $2 million increase over the previous year. Sales increases show that their marketing, advertising and communication styles are working to bring in new customers and to retain the customers they have.

Target Corporation is a retail chain specializing in household goods, clothing, food, and accessories at discounted prices. The retail chain’s history started back in 1902 as Goodfellows and in 1910 as The Dayton Company. Initially, the chain specialized in “furnishings, fabrics and decorations for business and other public institutions” (“Target Corporation,” 2016, p. 5). Eventually, Target went public in 1967 and on to acquire Mervyn’s in the 1970s where they became the seventh largest retailer in the United States. Target operates in the United States, where it is headquartered in Minneapolis, Minnesota and as of January 31, 2015 Target employs over 300,000 people. “The company recorded revenues of $72,618 million in the financial year ended January 2015, the operating profit of the company was $4,535 million, [and] the net profit was $2,449 million” (“Target

During the dates of November 27 through December 2013, the department store Target experienced a data breach in which approximately 40 million customers credit and debit cards were exposed. During this breach, customer’s personal information may have also been exposed for use of possible fraud. January 2014, Target

During the dates of November 27 through December 2013, the department store Target experienced a data breach in which approximately 40 million customers credit and debit cards were exposed. During this breach, customer’s personal information may have also been exposed for use of possible fraud. January

The Target Corporation was exploited in December 2013 and then again in 2015. These breaches included customer’s personal identifying information and retailer’s data. This credit card data breach is a prime example of weak security and infrastructure. This breach happened over the course of one of the United States’ major holiday seasons, Christmas. The security issue involved hackers accessing Target’s customer 's credit and debit cards by the machines that were being used to swipe the cards. These hackers accessed Target’s network with a stolen username and password from a company that was providing refrigeration and HVAC services. This company could access Target’s network `remotely to monitor energy consumption and temperatures. With that, the hackers uploaded malware software on the Target’s credit card machines. The customer data hack happened across the nation, and it was performed in stores and not an online breach of Target customer information.

Target Corporation, Target, is an exclusive retail discounter that provides on-trend, high quality merchandise at competitive prices in orderly and expansive guest-friendly stores. In addition to the retail stores, Target operates an online business, Target.com (Target.com, 2012). Target Corporation (NYSE:TGT) assists customers at 1,763 stores across the United States and also at Target.com. In 2013 the organization is planning to open their first stores in Canada. In addition to the retail segment, the organization operates a credit card subdivision that offers branded proprietary credit card products (Target.com, 2012). Target Corporation’s fiscal year ends on the Saturday nearest January 31st, unless otherwise stated. “References to

On Dec 19, 2013 Target Corporation announced to the world that they had suffered a major data security breach. Due to Target Corporations poor stance on network security, hackers were able to steal over 40 million payment card records, encrypted PINs and 70 million customer records during the Black Friday sales week. Initial reports indicated that it was malware placed on their Point of Sales (POS) system, but that was just the tip of the iceberg of the breach. If there had been better security from the start this breach could have been avoided or greatly reduced.

As the holiday season approached, analysts had expected Target’s earnings to be flat compared to the previous year, 2012, when the Minneapolis-based retailer posted fourth-quarter earnings at $921 million. However, after news of the breach and its ongoing investigation became public, many consumers, uncertain about the extent of the breach, chose to shop with Target’s competitors during the holidays. Target’s best public relations efforts could not completely ease consumer concerns. Sales in the last week of the holiday season fell by nearly 4 percent, compared to other retailers, which devastated the traditionally strong retailer as holiday sales account for 20 to 40 percent of annual sales. Target ended the quarter with $520 million in earnings, down almost 45 percent from 2012.

The following day they deployed their card stealing malware onto the POS systems. On December 11 the attackers are first discovered and on the 15th of December they were removed from the network. December 19th Target acknowledge the breach to the public and details started coming to light on the sophistication of the attack (Jarvis & Milletary, 2014).

Target has not disclosed much detail around the breach due to liability and legal issues but some information is available due to a leaked internal corporate report. The report included information by Verizon which was hired by Target to probe its networks for weaknesses days after the breach was

In December 2013, Target was attacked by a cyber-attack due to a data breach. Target is a widely known retailer that has millions of consumers flocking every day to the retailer to partake in the stores wonders. The Target Data Breach is now known as the largest data breach/attack surpassing the TJX data breach in 2007. “The second-biggest attack struck TJX Companies, the parent company of TJMaxx and Marshall’s, which said in 2007 that about 45 million credit cards and debit cards had been compromised.” (Timberg, Yang, & Tsukayama, 2013) The data breach occurred to Target was a strong swift kick to the guts to not only the retailer/corporation, but to employees and consumers. The December 2013 data breach, exposed Target in a way that many