Swot Analysis : The Swot

A SWOT analysis is an evaluation of the business environment and organizational strategic capability to identify key issues that may impact strategy development (Ireland, R., Hoskisson & Hitt, 2008). Strengths and weaknesses define a firm’s internal environment whereas opportunities and threats constitute the external environment.

SWOT Analysis: The internal strengths and weaknesses of the company, and the external opportunities and threats from the viewpoint of the company

Businesses in the same industry compete against each other to meet their organization goals and sustain competitive advantage over one another. But to meet those goals, it’s important for businesses to analyze their internal and external environment to allow them to come up with new business strategies beneficial to the business. Firms can use SWOT as a starting point. SWOT is a basic technique that can be used by business owners to analyze their business and industry condition (Dess, G., Lumpkin G.T., Eisner, A., McNamara, G, 2013). Using SWOT will help business owners understand the strengths, weaknesses, opportunities and threats of their business. It would help them analyze and come up

SWOT analysis is a popular analysis tool used in different situations that include not just business and marketing but also project planning and personal career development (Chapman 1995-2012). As for the strategic planning, Kenneth Andrews popularized his idea that good strategy means keeping a fit between the external situations a firm faces and the internal capabilities (Hill and Westbrook, 1997). The format the SWOT analysis presented is a 2x2 'internal/external' matrix, in which questions and relative answers can be listed for analysis (chapman 1995-2012). And according to Hill and Westbrook (1997), the output of SWOT analysis comes from meetings facilitated by consultants or managers to contribute the final analysis. Brainstorming can be used for filling in the sections to answer the questions. In addition, similar arguments should be concluded and ranked according to their answers in meetings (Rauch, 2007). As for the newly developed analysis, the TOWS matrix matching the various factors enables companies to stimulate new strategic initiative (Dyson, 2004).

SWOT analysis is a useful tool for understanding and decision-making for all sorts of situations in business and organization. SWOT analysis can be classified into internal and external factors affecting a company. The Strengths and Weaknesses of the SWOT analysis represent the internal factors that influence the viability of the company. While the Opportunities and Threats, on the other hand, are the external factors that may affect the company's performances. A SWOT analysis provides more understanding of the organization in relation to its internal and external environment so that manager can formulate better strategy in pursuit of its mission.

The focus of the SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. SWOT analysis groups key pieces of information into two main categories; internal factors and external factors. The internal factors are the strengths and weaknesses that are internal to the company while the external factors are the opportunities and threats that presented by the external environment. The internal factors are determined by their impact on the company’s objectives. What may represent strengths with respect to one objective may be weaknesses for another objective. The external factors may include technological change, legislation, cultural changes, and changes in the marketplace or competitive position (Wood, 2008).

SWOT analysis covers the strengths, weaknesses, opportunities & threats which a company is facing in its internal & external environment. Strengths & weaknesses fall under the internal environment of the company and opportunities & threats fall under the

Most successful businesses around the world go to great lengths to analyze their respective company to dial in their efficiency, growth, well-being and overall success. One analysis that should never be overlooked in business is the SWOT analysis. The SWOT analysis is part of a company's strategic planning process where it connects its objectives and strategies to actionable tactics carried out by employees. Specifically, SWOT is part of the situation analysis, where the company determines where it stands on four key strategic areas to better determine what changes to make (The Purpose of a SWOT Analysis, 2018). This analysis identifies the strength, weaknesses, opportunities and threats to company. The following analysis will be conducted

Internal and external aspects of a company determines the success through strategic research, SWOT Analysis. SWOT is the strengths, weaknesses, opportunities, and threats. Competition arrives companies environments are force to change daily. The company uses this tool to gather information that would help solve problems and make decisions.

SWOT stands for strengths, weaknesses, opportunities, and threats (Ferrell and Hartline, 2014, p. 39). A SWOT analysis evaluates both the internal factors (strengths and weaknesses) and external factors (opportunities and threats) that create advantages and disadvantages to a company when serving its customers (p. 39). A SWOT analysis is extremely beneficial in helping a company determine areas of improvement (p. 39). Internal factors examine the actual company being analyzed while external factors examine the external market (customers and competition) (p. 85).

SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favourable and unfavourable to achieving that objective. The technique is credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s using data from Fortune 500 companies.[1]

Operational excellence is important in delivering quality education using functional areas such as learn and grow, look after customer, look after share holder and the business process to excel which are assessed using a balanced scorecard for their performance. A quantitative technique used with the supported tools in the decision analysis process for making in a situation where uncertainty exists. Strutledge can perform decision analysis using simple excel or OM tools which is a quantitative tool that organizes into a payoff table. The SWOT analysis is a quantitative tool used in the decision analysis to access the impact of adding a new MBA and other Master of Science courses.

SWOT analysis is an important tool that can enable the company management to determine the organization’s future. It is also defined as the analysis of the external and internal factors carried out as part of the organization’s mission to succeed. Having being found in 1931, the company has not been spared by some of the major economic crisis in the world. Through SWOT analysis, we can be able to focus the business and company sector and organize these findings to evaluate the current status of the organization, economic climate and future prospects. A SWOT analysis provides a platform for promoting specific and critical thinking to enhance strategic objectives and plans (Jones, 2010).

SWOT analysis can be used to describe and analyse a company’s internal capabilities in relation to its competitive environment. A strategy behind

According to What is SWOT Anlysis (2011), SWOT analysis is an analysis used to identify the internal factors (strengths and weaknesses) of the company as well as external factors (opportunities and threats) of the company.