Swot Analysis : The Swot

2217 WordsMar 8, 20159 Pages
SWOT Analysis Adam Cash American Intercontinental University Abstract The SWOT analysis tool is utilized to adequately evaluate and make the necessary improvements towards the overall operations of the organization with the hopes of creating distinguishable traits as opposed to other organizations within the market. This is often times referred to as an internal- external analysis that assesses strengths, weaknesses, opportunities and threats of the organization. The SWOT framework can assist an organization by distinguishing it from competitors and improved market success and assist with creating an organizational strategic plan. Healthcare is an area where the SWOT framework and analysis is currently being used, primarily due to recent changes in healthcare and to improve patient outcomes as well as financial sustainability. Comanche County Medical Center is a healthcare center that will be evaluated using the SWOT analysis and the outcomes revealed. Introduction The letters SWOT in the analysis are a contracted form of the words strength, weakness, opportunity, and threat. A SWOT analysis is used for understanding strengths, weaknesses, opportunities and threats within an organization. After evaluating the strengths and weaknesses, an organization is able to uncover opportunities and assist with managing and eliminating threats otherwise not visible. The SWOT being discussed in the paper is one associated with a healthcare facility. The healthcare

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