Swot Analysis : The Transtheoretical Model

According to the Transtheoretical model the client who wants something and sees themselves as part of the solution is in the preparation stage and "are ready to make a change in attitude and behavior and have already have begun to increase self regulation and to change" (Diclemente, & Velasquez, 2002). The practitioner at this stage helps the "client set goals and priorities to achieve change and to develop a change plan"(Diclemente, & Velasquez, 2002).

The transtheoretical model of change (TTM) consists of several stages associated with change (Calderwood, 2011). The first stage is described as the precontemplation stage; this stage is characterized with the client expressing shock or denial to the change

The Transtheoretical Model of Behavior Change (TTM) was created by Prochaska and DiClemente. It is based on “(1) the stages of change, (2) the decisional balance scale, (3) the strong and weak principle, (4) self-efficacy, and (5) the processes of change” (Kelly, 2008, p. 149). A person’s progression through the stages depends on their perception of the advantages of adopting a healthy lifestyle (Kelly, 2008).

In this part of my assignment I will describe 2 different theories of behaviour change in relation to health.

This model was developed to determine and predict change in addictive and health-promoting behaviors. TTM can also be used to understand abusive behavior. Individuals are divided into four stages of change based on their attitudes and behaviors. Pre-contemplation describes individuals who are not ready to change. The contemplation stage includes individuals who are starting to think about changing but have not begun the change. Action occurs when individuals start the process of changing their behavior, experiences, and environments to resolve their problems. Maintenance is the last stage and occurs when people want to remain changed and not go back to their previous behavior. Chances for positive outcomes increase when individuals are matched at the appropriate level that determines their readiness to change (Hellman et al., 2010). Based on research, individuals who are in the contemplation stage are the most likely to change their battering behavior (Scott & Wolfe,

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Transtheoretical model research designed is used in this study. The transtheoretical model is sometimes referred to as stages of change, it is a model created to help us understand and motivate individuals to change behavior. Stages in trans-theoretical

The Stages of Change Model The Stages of Change Model is one of four parts of the Transtheoretical Model of Change and looks at the steps and processes that occur in making intentional behavioral changes (Vilela, Jungerman, Laranjeira, & Callaghan, 2009). This model divides behavioral change into six stages: precontemplation, contemplation, preparation, action, maintenance, and relapse. These stages are not linear; a person can revisit earlier stages in the process of changing. There are different tests that can be used to determine what stage a person is in.

In approving healthy behaviors or removing unhealthy ones, people progress through five levels linked to their readiness to changes. These five stages are in the Transtheoretical Model of Change are pre-contemplation, contemplation, preparation, action, and maintenance. At each stage, different intervention strategies will help people progress to the next stage. The Transtheoretical Model of Change draws from a number of different theories. It was first used in psychotherapy by Prochaska in 1979.

This model represents a gradual process toward behavior change by which the individual enters through various stages toward behavior stage (National Cancer Institute, 2005). For example a person who is overweight may not be interested at all in changing their dietary habits, therefore the strategy would be to increase this person’s awareness of the risks for not doing so, and the benefits of doing so. As the person contemplates making a change, they may say that they will change their diet in the next 6 months or so. This is where a motivational strategy may be put into plan (National Cancer Institute,

The contributing factor which makes it so successful is that it provides an explanation into the ‘how’ of behaviour change as opposed to the ‘why’, effectively demonstrating problematic areas which need to be addressed (Adam & White, 2003). This alludes to the source of the problematic behaviour and stimulates thought into how this behaviour can be changed. A main component of the model which makes it so effective is its integral focus on decision-making, important in promoting real change in the individual (Adam & White, 2003). Decision-making is imperative to this model’s success as it allows for intervention strategies that are individually tailored as well as applicable to a wider, diverse population (Nigg et al, 2011). Not all individuals begin at the same stage and hence TTM provides the appropriate mechanisms to support those who aren’t ready for change, those who are committed, and those who experience relapse (Nigg et al, 2011). For example, two individuals may utilise this model to engage in more effective behaviours regarding physical activity. Although they both share a common goal, they may be in different stages of the model – one individual may be in the preparation stage contemplating an exercise regime, while the other may be in the maintenance stage considering methods to maintain change (Nigg et al,

The transtheoretical model helps explain the patient’s behavior change related to the health aspects. As per this change agent, the patient’s purposeful behavior change consists of the cognitive and the performance-based elements. The five stages of the model are precontemplation, contemplation, preparation, action and the maintenance stage (Virginia Tech Continuing & Professional Education, n.d.).

The Transtheoretical Model is a theory of health behavior that suggests that behavior change is a process, not an event. There are five stages of change someone can go through while attempting to engage in positive behavior: precontemplation, no intention to act within six months; contemplation, intention to act within six months; preparation, intention to act within the next thirty days along with some behavioral steps; action, changed behavior for less than six months, maintenance, changed behavior for more than six months; termination, end of the behavior. These stages are not linear, so an individual can move up and down the stages of change indiscriminately.

The process of change describes how people change. These processes of change are divided into two categories; cognitive and behavioral. Cognitive is the thinking process of change and behavioral is the action process of change. The transtheoretical model suggests that people use different strategies, techniques or different amounts of each at different stages in their change process. Self-efficacy refers to confidence and an individual’s experience with confidence to perform specific behaviors in specific situations. Self-efficacy is a good predictor of behavior change. An individual with higher self-efficacy may be more likely to change a behavior even if the situation doesn’t have any positive reinforcements (Campbell, Eichhorn, Early, Caraccioli, Greely, 2012).

Operational excellence is important in delivering quality education using functional areas such as learn and grow, look after customer, look after share holder and the business process to excel which are assessed using a balanced scorecard for their performance. A quantitative technique used with the supported tools in the decision analysis process for making in a situation where uncertainty exists. Strutledge can perform decision analysis using simple excel or OM tools which is a quantitative tool that organizes into a payoff table. The SWOT analysis is a quantitative tool used in the decision analysis to access the impact of adding a new MBA and other Master of Science courses.