Swot Analysis : Toyota Company

1298 Words Aug 30th, 2015 6 Pages
SWOT Analysis
Strengths of Toyota Company are strong business position and brand acknowledgment, strong concentrate on innovative work, extensive production and distribution system, serving around the world and strong revenues and profits.
Weaknesses of Toyota Company are product recalls could influence brand picture, declining deals in key geographic sections, poor allocation of assets when contrasted with associates, Toyota has low return on equity (ROE) and return on assets (ROA) compared to its peer companies.
The opportunities of Toyota Company are growing worldwide car industry, hybrid cars, and launch electric cars. Toyota ready to profit by developing association with BMW, strong standpoint for the worldwide new cars advertise and the worldwide new cars business sector has encountered moderate development amid during 2008-2012. The main opportunity is competition weaknesses.
The threats of Toyota Company are first, intense rivalry, the overall car business is profoundly aggressive, second, appreciating Japanese Yen a major concern; Toyota is touchy to the changes in remote money trade rates and is principally presented to fluctuations in the estimation of the Japanese Yen, the US dollar and the Euro. Third, natural disasters could affect production structure; Toyota is liable to disturbance of creation because natural disasters, such as earthquakes, floods, among others. Toyota principally works in Japan which is a…

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