Swot Analysis Woolworths

2425 Words Mar 4th, 2015 10 Pages
COMPANY PROFILE

Woolworths Limited

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PUBLICATION DATE: 8 Jul 2014 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.

Woolworths Limited
TABLE OF CONTENTS

TABLE OF CONTENTS
Company Overview..............................................................................................3
Key Facts...............................................................................................................3
SWOT Analysis.....................................................................................................4

Woolworths Limited
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Page 2

Woolworths Limited
Company Overview

COMPANY OVERVIEW
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In FY2013, there were 1,355 liquor outlets. During FY2013, to strengthen its presence online, the company implemented ‘click and collect’ in all Dan Murphy’s stores in Australia.
The company has been introducing marketing campaigns to enhance its customer base. For instance, in May 2013, it launched ‘More Savings Every Day’ marketing campaign with several prices reduced on branded and own brand products. Wolworths launched ‘Extra Special’ offers in June 2013 which, according to the company, provides savings of up to 50% on more than 1,000 lines exclusively to its Everyday Rewards loyalty program customers. The company has also reinvigorated its specials program targeted at families including buy one get one free, half price specials and ‘Big Family
Special’.
The company’s strong focus on Australian food and liquor business has helped increasing its comparable store sales by 2.7% in FY2013 on a year-to-year basis. Also, it helps the company in deriving the majority of its revenues (which was about 68% in FY2013) from its largest business segment, Australian food and liquor.
Multiple retail formats and banners
Woolworths operates its retail business under various banners. Its supermarkets chain operates under Woolworths brand and operates 897 stores in Australia; and under the name of Thomas Dux, a specialty grocer, operating 11 supermarkets in the country. Woolworths offers liquor to its
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