Swot Analysis for Puma Essay

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Introduction PUMA is one of the famous sport brands that provide apparel and accessories specially fit for sportsmen and sportswomen. Instead of that, they also aim for a sport inspired lifestyle concept. They are trying to improve their quality, creativity and innovation as they have strong competitors such as NIKE and ADIDAS that are in the same category. Their targeted market can be mostly focused to urban young upper middle class and upper class men and women. (About.Puma, 2014) PUMA survived in the market with their creativity, energy and style in their apparel at a very affordable price. Sometime, they may be faced in some problems such as the price competition among the market especially in peak season. Besides, shipment shortage…show more content…
For more than sixty five years, the company has recognized a history of making fast product designs for the fastest athletes on the planet. They offer manifestation and sport-inspired lifestyle products in classes such as Football, Running, Training and Fitness, Golf, and Motorsports. It involves in thrilling partnerships with well-known design brands such as Alexander McQueen and Mihara Yasuhiro to carry new and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. PUMA allocates its products over 120 countries, hires above ten thousand people worldwide, and is headquartered in Herzogenaurach,Germany. (About. Puma, 2014) PUMA Founder: Rudolf Dassler PUMA Logo A. SWOT Analysis for PUMA Strength To guarantee a company can improve progressively in the competitive environment they need strengths to attain its mission and to survive in the competitive industry, one of the strength that shown by PUMA is they have strong board team. The Managerial Board involves of 9 members, 6 of them signify the interests of the shareholders while the residual 3 represent the employees from Europe. These members includes of Group Managing Director, CEO and Chairman of the board of directors, President of Elimexo AB, Chief Operating Officer (COO) of the Sport & Lifestyle division, Chief

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