Swot Analysis of Amazon

Amazon understood firsthand that the competitive advantage of a company originates immediately from how distinctive the organization's resources and competencies are. Amazon is able to both engage in production at a lower cost and generate a superior product at a standard cost. This is accomplished mostly via Amazon's strategy of having a wide variety of goods and competitive pricing. Customers know they can find basic products at slashed prices or high quality goods at standard prices and this is all achieved via the enormous range of products and product brands and types available on their massive marketplace. For example, the depiction displayed in the case study which shows how growth was related directly to: lower cost structure- lower prices customer experience traffic sellers -selection and convenience. While this is a grave oversimplification of the Amazon business model, it demonstrates how many aspects of the strategy reinforced one another.

As of January 2010, Amazon.com has three times the Internet sales revenue of the runner up, Staples. By offering a large amount of varied categories through its website and other international ones (Amazon.co.uk, Amazon.co.fr, and so on), it has managed to grow to a customer based company with over 30 million people. In addition, the online retail format enables the company to reduce costs of managing inventory (Amazon.com; online bookstore, 2008).

Moreover the diversified nature of Amazon’s digital content continues to grow the company’s revenues as other multimedia such as music, TV shows and Apps continue to grow year on year. This provides evidence of the company’s successful decision to offer their devices at low price and leverage consumption of digital content to grow its revenue collection. However Amazon’s competitive advantage in provision of digital content is under threat as other tablets manufacturers continue to develop bundled services to attract more customers. Nonetheless, the low price of Kindle Fire provides edge over other rivals (Hoelzel and Adler,

As discussed in the case study, the advertising and marketing strategy of Amazon have been focusing on how the products would gain interest from their target market and how they can be able to generate sales with their products. This is Amazon’s stronghold where it continues to yield strong sales revenue by leveraging off its excellent online shop in different locations, such as in UK and other country, strong brand name and excellent reputation among customers. Amazon has also been continuing to create affiliate websites to expand their business market among various consumers.

The threat of substitutes for Amazon is high. With the exception of its patented technology, there are quite a lot of alternatives to Amazon’s products and services. In addition to physical presence, most companies have an online store as well. Amazon’s products can be purchased all over the internet and they are just spread out among different web sites. The companies operate in brick-and-click mode providing the similar product categories and competitive prices have become the biggest threat for Amazon. However it is extremely difficult for Amazon to establish physical stores or launch price

Conceptually, users acquire computing platforms or IT infrastructures from computing Clouds and then run their applications inside. Therefore, computing Clouds render users with services to access hardware, software and data resources, thereafter an integrated computing platform as a service, in a transparent way:

Amazon is a Fortune 500 e-commerce company based in Seattle, Washington, the company being one of the first largest to sell goods over the internet. In 1994, Jeff Bezos launched Amazon, the next year the business took off. Amazon originally started out as an online bookstore quickly diversifying its self by adding music, DVD’s, video games and clothing. These days’ amazon sells everything you can think of, including groceries and delivers right to your door. Amazon considers itself a customer centered company, Jeff Bezos believes if they don’t listen to customers the company will fail. As Bezos stated, “Amazon puts the customer experience at the top of their short and long term to-do list” (Penhollow, N.D.).

The rivalry between Amazon and physical/online retailers is intense. For a rivalry to exist, competitors should be roughly the same size or equally powerful. Since Amazon is so widespread, their services and products can be separated into three segments: media, electronics, and other merchandise. These products in these segments directly competes with other websites and physical retailers. For instance,

Abstract. The Internet is permeating all aspects of our lives. This includes business and organizational endeavors as well as our personal lives. Businesses have become to depend on the Internet for their supply chain, advertising, and sales. E-commerce has experienced a tremendous growth in the last decade. Organizations are looking for new ways to leverage the Internet for business growth. Web Services is a growing technology in the Information Systems field. Data Management is also an ever-increasing endeavor for many organizations. The need for information is

Amazon’s core competencies are in its ability to effectively use and develop technology to drive site traffic and enhance the customer experience. Their distinctive use of website real estate coupled with their ability to leverage their brand and effectively use that leverage to deliver low prices and high quality products, makes them a leader in online retailing. Their partner brands and their ability to adapt and recognize deficiencies enable them to effectively cut out the middle man, or at the very least, partner with them.

Retailers have adapted to the online marketplace out of necessity and opportunity. The great recession placed many retail companies in financial hardship and while some failed, others innovated and became some of the largest companies in America such as Amazon. A recent trend is consumers are buying more products online than ever before. As a consumer, I enjoy shopping in the convenience of my home and having the items delivered to my doorstep in 48 hours or less. Global internet access continues to increase, with mobile devices and affordable internet for the home, consumers will continue to shift and buy products online rather than in retail brick and mortar locations. Online sales in the United States have increased over 250% in the last ten years, accomplishing $250.0 billion in 2012 (Tehrani, 2014). Therefore, Amazon is in a solid market position to capitalize on the future trends and booming ecommerce

What precisely is Cloud Computing? And why are so many organizations switching to this new phenomenon? Cloud computing is defined as “the delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a metered service over a network, typically the Internet” (Wikipedia). My goal in this paper is to discuss what exactly cloud computing is and how it is affecting how businesses work now. I will be discussing the top leading groups that have administered and executed “the cloud” in their daily routines for successful business. I also will be focusing on the advantages and disadvantages of cloud computing and how it can be beneficial

Amazon is a company that sells many open product categories online by allowing customers to take the time to search and shop through the product offerings. Many product categories that are offered on Amazon may include device accessories, kindle devices, beauty, books, electronics, health & personal care, etc. The foremost product category that can offer the greatest advantage compared with a retail store chain is most definitely the books category. Reason to this is that the company has expanded the customer’s online shopping experience by offering such a wide range of physical and electronic books, depending on the preference of the customers. They are able to search for the top-rated selling

Salesforce.com has been considered one of the most disruptive technology companies of the past few years and is credited with single-handedly shaking up the software industry with its innovative business model and resounding success. This company provides CRM solutions in the form of 'software-as-a-service' leased over the Internet, as opposed to software bought and installed on machines locally. It was founded in 1999 by former Oracle executive Marc Benioff, and has since grown to 2,600 employees and earned $748 million in revenue in 2007.

Amazon strives in a rapidly evolving and intensely competitive industry. Amazon competitors include publishers, vendors, distributors, manufacturers, physical world retailers and producers. Other competitors include media companies, web portals, shopping websites, online and mobile e-commerce sites, web search engines, and social networks, either directly or in collaboration with other retailers. Any company that provides e-commerce services, including website development, fulfillment, customer service, and payment processing is considered as a competitor by Amazon. Even Yahoo Inc. is also part of these services now with its new framework for providing easy e-commerce website development and payment processing services. Additional competitors include companies that provide information storage or computing services or products, services related to Cloud Computing, including infrastructure and other web services, companies that design, develop, market, or sell consumer electronics, telecommunication, and electronic devices. The competitive factors in retail businesses include selection, price, convenience, fast and reliable fulfillment. Additional competitive factors for Amazon seller and enterprise services include the quality, speed, and reliability of our services and tools. Many of the current