Swot Analysis of Byd

1946 Words Feb 13th, 2012 8 Pages
Carry out an analysis of BYD using SWOT. Using findings from SWOT analysis prepare a brief strategic plan for the short and long term of the company. Introduction SWOT Analysis is a strategic planning method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. BYD is one of the world’s largest battery manufacturers. BYD Company was founded 1995 and was listed at Hong Kong in 1997. BYD enter into automobile industry in 2003. This essay aims at carry out an analysis of BYD using SWOT …show more content…
TF, 2008). It is the weakness of BYD. Because the automobile industry tends to Hybrid Electrical Vehicle more and more, many global brands also foot in this field, a representative example is Toyota. Toyota entered into automobile industry in 1930s (sohu.com, 2004). The first Hybrid Electrical Vehicle of Toyota “Prius” has gone public in 1997(Toyota official net, 2010), the “Prius” series has developed to the third generation (Wang. H, 2009). In 2006, the “Prius” which is made in China went to the Chinese market (sina.com, 2006). It is a threat of BYD. The demoded production line is another weakness of BYD. Some analysts believe that BYD purchased the production line from the 1980s, second-hand products, dating back more than 20 years of history (Zeng. H, 2009). That will reduce the quality of product. In Chinese market, consumer lack confidence in Chinese local brand of motor vehicles. It is a threat of BYD. In the Hybrid Electrical Vehicle side, because the Hybrid Electrical Vehicle of BYD need the charging station to provide electric power. However, there are only few charging stations near the urban district of Shenzhen (Ma. Y, 2009). It will become the holdback of the Hybrid Electrical Vehicle industry of BYD. In the market side, because the Hybrid Electrical Vehicle technology is not as maturity as Internal Combustion Engine Vehicle (the normal…

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