Essay on Swot Analysis of Cango

A SWOT analysis is a tool used to identify the strengths, weaknesses, opportunities and threats of an organization. A SWOT model measures what an organization can or cannot do as well as the possible opportunities and threats. This is done by taking data from the organization’s environment, analyzing the information and separating it into the internal (strengths and weaknesses) and external (opportunities and threats). When this is completed the analysis can create a plan for the organization to achieve its goals, and identify what difficulties must be overcome to attain

This review provides an in-depth strategic SWOT analysis of the company’s businesses and operations in the areas of internal strengths and weaknesses and external opportunities and threats. (Sector Publishing Intelligence)

The Grad Consultants have researched CanGo extensively in order to identify the areas in which CanGo needs the most improvement. The following SWOT analysis will begin the identification of these issues.

I have observed that CanGo is in the mists of making decisions on how to grow the company. They have found out that they cannot really fund all of the ideas they have for the growth. There was the suggestion to move employees around, or an IPO put in place or the company will never grow into anything bigger than what it is. They are focused on their competitions offerings and are worried they will be left behind if they don’t expand their offerings. Liz and Maria make a suggestion of moving employees down but are met with a debate that if they move the employees around it may cause problems in the long run. In part 2 of the video they decide to handle everything in-house, and begin talking of moving some of the warehouse to

CanGo is made up of multiple internal and external factors that are both favorable and unfavorable to the company’s future plans and success. A SWOT analysis helps to breaks these areas down to fully understand their impacts on the organization.

This worksheet is a complement to the study guide for both the MKT1. The purpose of this worksheet is to help you think about and apply important marketing concepts to Company G. By working through the exercises and matrices introduced in this worksheet (Section A, Section B, and Section C), you are laying the foundation for your marketing plan required in this assessment. This worksheet should be completed before you write your Marketing Plan, for which a template is provided.

When examining the potential for a new business or product, a SWOT analysis can help determine the likely risks and rewards. A SWOT analysis is an organized list of a business’s greatest strengths, weaknesses, opportunities, and threats. Strengths, which are the appearances of the business that give it an advantage over others, and weaknesses, which are features that place the team at a disadvantage, are internal to the company and can be changed over time but not without some work. Opportunities, which are basics that the business could use to enhance its strengths, and threats, which are elements in the environment that could cause concern for the business, are external and they are out there in the market,

Tony is the warehouse manager and analysis the warehouse systems and processes. He also wants to improve the productivity.

"Strategic management is a set of managerial decisions and actions that determine the long-run performance of a corporation" (Wheelen & Hunger, 2006, p.3). The benefits of strategic management helps the firm focus on the objectives and develop the steps involved in obtaining the vision and financial wealth of the organization. An effective strategic management plan should include the following three questions: (1) Where is the organization now? (2) If no changes are

Swot stands for strengths, weaknesses, opportunities, and threats. The SWOT analysis will assist CanGo understand the opportunities that are obtainable and what threats may have an effect on its business. Before moving onward with new ventures CanGo needs to evaluate the arrangement they currently have in the market. Performing a SWOT analysis technique would be very beneficial at this point and will serve as the baseline to elaborate on a strategic plan for the organization. C&G consultants have been monitoring CanGo’s processes for quite sometime, and we have developed the following preliminary SWOT analysis:

5. CanGo managers are trying to add a heavier workload to the employees. This will only decrease production because it will cause employees to be so stressed with so much work. It will start causing relationship breakdown- employees will be stressed and eventually taking it out on each other; health problems- high blood

In looking at the financial data, we see that CanGo is working hard and has positioned themselves well in the music, book and movies retail industry. This is evident as from December of 2008 to December of 2009, CanGo has managed to increase sales by 500%, with an increase in total revenues in excess of forty million dollars. In order to continue this growth and be a powerhouse in this industry CanGo will have to find a way to compete with companies such as Amazon, Barnes and Noble, Apple, eMusic and Wal-Mart. To do so, they need to look closer at the users that are the target audience. First, we need to realize that to grow, we need to shift consumers from buying from Amazon. Is because Amazon “dominates 65 percent of all new online book units, in both print and digital copies. They have the largest share of the e-book market as well, with 67 percent. As for print, Amazon controls 64 percent of sales of printed books online.” (Mosendz. 2014) This is telling as we know who we need to work against, but is also important to know that “Millennials, those consumers aged 18 to 34, remain the key age demographic for online commerce, spending more money online in a given year than any other age group.” (Smith, 2015)

Managing a strategic plan is about setting the underpinning aims of an organization, choosing the most appropriate goals and fulfilling them overtime (Masood et al., 1995). Furthermore, managing a strategic plan can be defined as the art of formulating, implementing and evaluating cross-functional decisions that helps as organization to achieve their objectives (Analoui & Karami, 2003, p. 5).

How can BTG improve on the weaknesses you identified in question 1, and what can it do to maintain the strengths? In which ways is BTG not prepared to meet its plans to increase staff? Explain.

Organizational strengths, weakness, opportunities, and threats (SWOT) analysis is an integral part of the strategic plan that can help put into focus the potential needs and risks that could