Essay on Swot Analysis of Cango

608 Words Mar 13th, 2013 3 Pages
SWOT is an acronym that stands for strengths, weaknesses, opportunities, and threats. The SWOT analysis will help CanGo understand the opportunities that are available and what threats may affect its operations. Before moving forward CanGo needs to assess the position they currently have in the market place. The use of a SWOT analysis technique will be beneficial at this point and will serve as the baseline to elaborate on a strategic plan for the organization. Be Bold has been observing CanGo’s operations for a couple of months, and have developed the following preliminary SWOT Analysis from these observations: Strength * Purchase an automated storage and retrieval system (ASRS) to help improve the warehouse. An automated storage …show more content…
The marketing department must focus and apply their expertise and support in the areas of market intelligence and strategic business planning. Opportunities * Developing an in-house database that is incorporates into an automated storage and retrieval system ASRS. An automated storage and retrieval system (ASRS) is a great resolution for CanGo’s inventory usage. * Opportunities also exist in the Asia Pacific region for online sales. Company has to keep an eye on the future opportunities and possible consumers. The region could be their next step ahead to become a continental corporation. * Updating the website to incorporate some of the marketing ideas found to be relevant in the recent research analysis project.

Threats * CanGo needs to expand its operating capacity to continue its’ growth. If they stay the same there won’t be growth, so in order to become more profitable, beneficial, and successful company they need to increase their productivity. * Management must develop a strategic management plan. The purpose of the strategic marketing plan is to fit between the organization’s objectives and resources and its changing market opportunities so it is beneficial for the company. * CanGo could potentially have employee retention problems. It is the responsibility of the CEO to ensure equal opportunity for all employees, adequate

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