Swot Analysis of Dell

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CASE ANALYSIS- STRATEGIC MANAGEMENT The purpose of Case study is to apply the concepts of strategic management to the facts related about a company's situation and performance and to make recommendations about its future course of action to enable it to compete with sustained advantage in its business environment. It is necessary therefore to develop an appropriate framework to do this. Depending upon the number of times a case is read and the care taken over it, the quality of analysis is likely to be detailed and focused. However it is possible to develop a reasonably good broad understanding that will permit an acceptable level of analysis and basic recommendations even after one reading provided the student knows what to look for…show more content…
For instance in the passenger car market, the major growth opportunity for the next several years will still be in the small car sector(800-1000 c.c.) where Maruti has the best prospects. G.M. or Ford cannot claim this as their opportunity because they do not have products to offer in this critical market segment. SWOT analysis should also cover the existing business and functional strategies of the firm. If all this is done the SWOT can provide a complete and exhaustive framework for environmental analysis. Business Strategies: This term is not to be confused with the overall strategic plan. It refers to the option the company has to either adopt a cost leadership position in its industry, or to differentiate( charge premium prices on its products and services based on unique product or marketing advantages). The Japanese auto manufacturers including Toyota, Honda and Nissan for long adopted cost leadership vis. a. vis their American and European competitors. The Swiss watch industry has always adopted a differentiation strategy for almost all of its products( the exception is Swatch which was deliberately priced low to attack the Japanese who had taken a huge market share by cost leadership) While a new entrant to an industry usually takes a cost leadership position to facilitate its entry, it will after a while consider and adopt a differentiation position for some of its products. This has been demonstrated

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