Swot Analysis of Ebay

EBay has paved the wave in this industry and being in a billion dollar industry making things happen to benefit consumers in many ways.[5]

eBay started out online sales which are auction based through selling collectibles and antiques. These targeted markets are frequently antique lovers who are more than willing just for a unique item to bid highly. EBay has established them very well in the market, which until today, antiques, and collectibles generates the highest sales gross.

Lastly, Ebay is an important, indirect competitor as it supplies similar products and services but in a different way. Ebay is an auction based market place which only connects the people who wish to trade.

On the hand, Amazon is equally competitive in the online setting as eBay and is, in fact, eBay 's main rival in the primary online market.

eBay has a choice preferred standpoint. Regularly contributed similar to the world 's greatest store, and have a bigger number of things available to be purchased than anyplace else. However its maintainability props on patch up unstable ground as omnichannel world envision, for arranging purposes, that everything is available to be purchased in each commercial center, each methods, and each channel. Partaking connected shoppers may never get to that world, yet it 's a helpful arranging presumption.

Dicks Sporting Goods retailer is one of the leading companies in selling athletics products. Over the years, the company has achieved tremendous milestones in the industry. However, this being a competitive sector, there are various factors that inhibit the company 's progress. This research paper will conduct a SWOT analysis of the company, and there after offer possible recommendations on the effect.

Ebay is primarily service providers who connect the sellers and buyers by providing platform to sell and buy any goods.

Ebay a company that made its name for buyers to bid on items of interest and for users to browse through a search engine for a broad market of items online world wide. Ebay-Inc., was founded by a 28-year-old software developer in September 1995 by Pierre Omidyar 's San Jose living room. On eBay one can conduct worldwide person-to-person trading, or sales which could be in the a forms of a garage sales, flea markets,

When looking at eBay’s target market, the segmentation of users appears to be majority males, ranging from 25-34 years old. Over half of the users don’t have kids and also lack college experience. The majority of the people are Caucasian and have a household income of $100,000. After looking at this information there are some good opportunities that eBay could capitalize on.

A few strengths and opportunities that I obtained from the SWOT Analysis were profitability, multiple channels selling, growth of web-based

While at the University of Missouri, SAM WALTON increased his income by selling newspapers and organizing others to do so for him, had other part-time jobs too well. You may not amazing, then, that Walton took a job in detail with JC Penney later on the effect in 1940. Although there he has been at work for long experience and had a great impact on Walton. He learned to relate to colleagues in the business as partners (Kennedy 2000). He learned the importance to keep a finger on the pulse of the retail detail by visiting the stores on own and was very competitive. It was reported that he gave local managers a small shop on the benefits of making their stores as a way for them to buy the property in the success of the

eBay’s competitive strategy is to provide an online auction platform, which, without holding inventory or providing after sale services, connects buyers and sellers in the sale of “collectibles” and unique products and not just commodities. eBay is asset light and by holding no inventory, it has the competitive advantage of being able to scale fast and enter new markets with little capital expenditure. Since eBay is primarily known for its auction services (as opposed to its “Buy-it-now” feature, which is also available), buyers gravitate towards eBay in order to be able to negotiate in a dynamic pricing system. eBay establishes its customer base from a consumer’s desire to make a steal on purchases that they would not find on other websites where goods are offered at a fixed price. This works very well specifically in a lot of the collectible transactions as it is inherently implied that negotiation will be a part of the buying and selling process. In the after sale services realm, the fact that eBay clearly does not get involved shows the strategic thought behind not wanting to get involved in the seller’s end of the transaction. This implies that eBay ends up saving a lot of capital because of not having to come up with shipping and warehousing of goods. eBay’s strategy is coherent because all competitive strategic decisions are heavily based on the online bidding model of providing a platform that

This widely-recognized corporation, as it is known today, has its roots back in 1995 when a man named Pierre Omidyar founded the company. The company focuses on a transaction based business and revenues are generated through marketing services, transactions that are successfully completed and advertising. eBay has a primary focus that can identify customer needs and efficiently provide global commerce and payments on behalf of its users, merchants, retailers and brands of all sizes.

There are also low exit barriers in this industry. EBay needs to keep up with consumer needs and wants along with keeping an eye on its competitors in order to be successful.

The fact that eBay does have some successful competition means that its strategic capability has become less unique. There is a hint in their competitor profile that innovation and perhaps adaptability to different cultures as they innovate is not core to eBay and something which has been developed more successfully by others working within their own national culture. Indeed, eBay rules in its own territory of North America and in Europe. The search capability of eBay also means that niche players do not really make sense, whereas the consumer trust that comes from being a big player is worth everything when trading on-line, as is the notion that whatever you want it will be on eBay because of its size. Thus, the so-called network effects of eBay (the bigger the company, the more successful it will be) and its first mover advantage that has led to this level are key to its success.