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Table of Contents
Pages
Executive Summary 1
Environmental Scanning 1
Forces affecting the Marketing Environment 2
Social Affects 2
Economical Affects 2
Technological Affects 2
Competitive Affects 2
Regulatory Affects 3
Introduction of EMI 3
Macro Environmental Analysis 3
Political Factors 4
Social Factors 4
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They also look at the slow economic growth and the stock market fluctuations are also considers for making the plans.
Technological forces:
The technological changes also effect the environmental marketing planning in which the increased in the use of wireless messaging technology, the growth of smart products and declining cost of productions. The rapid change in technology especially in biological technology regarding the medicine section also influence in marketing planning.
Competitive forces:
The competitive forces regarding the increased focus on empowering the workers to improve their performance also effect the planning and the emergence of fast responsive network corporations also effect the marketing planning’s. The international marketing competition also influences the marketing decisions in this regard.
Regulatory forces:
The marketing planning also influenced by the new legislations relating to digital copyright and intellectual property protections it also have greater concern regarding privacy and personal information collection, new legislation on internet, e-mail
Fast changes in environmental market place such as social development (globalization and development of social networks), economic unsteadiness (crises), technological progress, fast growing competitive world and strict marketing regulatory directly affect work of most of marketing companies or marketing and brand image divisions of the companies. I order to implement a successful campaign or increase sale and consumer awareness companies have to stay in pace with recent marketing environment and take into consideration every possible detail that might help or ruin image of a company or product.
I AM AN ESTJ Extraversion, Sensing, Thinking and Judgment, this personality type represents order and tradition, understanding about what is right and wrong. The theme for ESTJs is “watching”, with a keen eye to the regulations and traditions of the group are hardworking, responsible and efficient individuals, they would naturally give their best for the family, group, organization or culture. Moreover, they develop organizing with commitments and teaching other people on how to be successful. ESTJs also have their own set of strengths and
The Marketing process is made up of simple concepts that involve lots of research on the part of the marketer. The process begins with understanding the consumer, without knowing what consumers need or want, it would be extremely hard for firms to both develop and sell a product. Knowing that consumers want more green products due to growing environmental concerns is a very important detail. Needs and wants are what fuel consumer purchases and marketers must perform research in order to best serve their customers. Through this research, marketers are led to the next step of the process and can now develop a customer driven marketing strategy. Here, the firm must decide how it will differentiate its product from others on the market.
Management is faced with many decisions when considering the environmental factors that affect marketing. This includes global economic interdependence, demographics, cultural differences, social responsibility, ethics, and technology. It is imperative for a company to understand how these factors can greatly affect the outcome of a company’s marketing plan.
The importance of developing an integrated marketing communications plan has become even more important in the modern era. With so many different touch points, or ways that a prospect can experience a company 's message or advertisement, it is important that the message be clear and consistent (Business Training Schools, 2011). Developing the proper lines of communication, especially with a new product is vital to a company. In this paper Team C will evaluate factors involved in developing and managing an effective marketing communications plan. We will also discuss advertising and promotion programs. Technology trends available to help market the product is
Duke Energy is one of the largest electric power companies in the United States, therefore giving it an advantage over the other competition. More than 7 million people are powered through Duke Energy. The competitive factor will always be a part of this company due to its high demand of power and electricity throughout the states it supports. Other companies would gladly come in and take the spot if the chance was given.
Focus on Customer lifetime value | Drive innovative new ideas | Deliver continuous process improvements
Aerotek, headquartered in Hanover, Md., is a leading provider of technical, professional and industrial staffing services. Established in 1983, Aerotek is an operating company of Allegis Group, the largest provider of staffing services in the U.S. Aerotek operates a network of more than 200 non-franchised offices throughout the U.S., Canada and Europe.
Quick and fast changes in an environmental market place such as social growth (globalization and the growth of social networks), economic instability (crises), industrial progress, fast growing competitive world and firm marketing regulatory mainly have an effect on the work of most of marketing companies or marketing and brand image divisions of the companies. In order to put into practice a winning marketing plan or a boost in sales and customer awareness companies have to stay in pace with the new marketing environment and take into thought every likely detail that might help out or ruin the image of a company or product.
Top Weakness/Challenge – Corporations constitute a significant piece of DII’s philanthropic revenue, but a majority of the funding is coming from the marketing budget rather than the foundation budget. Corporations are seeing the benefit of partnering with Downtown Indy, Inc., but see the marketing benefits rather than the philanthropic benefits.
In today’s business world, competition is a big concern for nearly every corporation. The competition on the market is getting stronger and more difficult to overcome, in many situations corporations terminate their products, production, or their services, just because it is impossible to continue; the cost is too high to focus on gathering development projects in marketing, production, market research, and product innovation, to fight against the competitors.
Conducting a SWOTT analysis allows businesses to further understand both internal and external influential factors that could be impacting the company. Using this systematic method allows for the company to recognize their strengths, weaknesses, potential opportunities, threats, and business trends. Looking at both the internal and external factors within this analytical examination can allow businesses to assess where their company currently stands and where it must improve for the future. Economic, Legal, and Regulatory Forces and Trends
The information I collected in this paper is mainly from network as well as books available at Library. I found most information in electric sources, like E-books, E-journals, etc., by a wide on-line research. Beside, books in related to international marketing at Library also helped me a lot. By going through a couple of marketing books and journals, I managed to find some extremely useful information.
To remain competitive a company must consider who their biggest competitors are while considering its own size and position in the industry. The company should develop a strategic advantage over their competitors’
Due to the advanced technology and creative mind of the marketers, the marketers need to face different challenges and issues in the twenty-first century. Now I want to have a brief introduction of different issues including Globalization, Consumerism, Price War, Green Marketing, Tailor-Made Products and Copied Product. After I will further elaborate the Green Marketing issue which illustrate the example of The Body Shop.