Swot Analysis of Hilton Hotel

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COMPANY PROFILE Hilton Worldwide REFERENCE CODE: 4151A65F-399F-4CBE-A6F4-EB58D10CBA66 PUBLICATION DATE: 28 Jun 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Hilton Worldwide TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4 Hilton Worldwide © MarketLine Page 2 Hilton Worldwide Company Overview…show more content…
It offers convention hotels like Hilton Garden Inn and Hampton Inn which focus on mid-priced services. For extended stays the company's por tfolio offers Homewood Suites. Fur thermore, the company has Hilton Grand Vacations which offers high-quality vacation ownership resor ts in selected vacation destinations. Therefore, the company's wide variety of services would not only enhance its market share, but it also limits its exposure to the risks associated with a par ticular segment. Debt restructuring improves liquidity position The company has restructured its debt position which significantly improved its liquidity position. In 2010, Hilton Worldwide considerably reduced its debt position by almost $4 billion by bringing down its outstanding debt from $20 billion to $16 billion on its balance sheet in FY2009-10. Additionally, the company also extended the maturity period of its post restructured debt outstanding which is $16 billion by two years to mature in FY2015. The restructuring was done through the purchase of $1.8 billion of debt and also the conversion of $2.1 billion of junior mezzanine debt to preferred equity. With this restructuring and extended debt maturing period, the company's liquidity position improved significantly which puts Hilton Worldwide in a strong position to capitalize

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