JetBlue's Organizational Plan JetBlue's Organizational Plan Introduction JetBlue is known as the airline that promises, and also delivers. JetBlue delivers Air flight of the future, with new jets and the lowest fares available. JetBlue has proved to the world that one can have it all. JetBlue’s Airways started in 2000 with the mission as stated by the founder Neeleman: “to bring humanity back to air travel by offering passengers low fares, friendly service, and high-quality product” (Ford
Phase 2 Industry Jet Blue Airways is a part of the transportation industry, specifically the airline business. Air travel remains a large and growing industry. It facilitates economic growth, world trade, international investment and tourism and is therefore central to the globalization taking place in many other industries. The commercial aviation industry in the United States alone has grown dramatically since the end of World War II. In the past decade, air travel has become more and more popular
Contents External Environment To evaluate the external environment of JetBlue airways we will use the PESTEL analysis. PESTEL analysis stands for “Political, Economic, Social, Technological, Environment and Legal analysis”. Political Factors How and to what extent the government does intervenes in the economy. Political factors can be tax policy, labor law, environmental law, trade restrictions, tariffs, and political stability. Political factors that are found in the JetBlue case are:
The Mission and Vision: Southwest and Jet Blue Airlines BGMT 364 Alexandria Walker 01/19/2013 University of Maryland University College Professor Brockunier Abstract This paper outlines the formation of a vision statement, the mission and the values that JetBlue and Southwest airlines embrace. A firm can initiate strategic management once it forms a mission statement. That statement allows forms to aspire to its potential while bearing in mind what it wants to avoid as
SWOT Analysis: Southwest Airlines SWOT Analysis: Southwest Airlines Southwest Airlines made its first voyage back in 1971 with service based in the cities of Dallas, Houston and San Antonio (Brief History, 2009). 38 years later, Southwest Airlines has more than 3300 flights a day and serves 66 cities in 33 states (Factsheet, 2009). Southwest Airlines has demonstrated a variety of strengths in its 38 year presence. Recent economic events have also caused a renewed focus on the company’s weaknesses
A STRATEGIC ANALYSIS REPORT [pic] Content 1. Executive Summary 3 2. PESTEL Analysis 4 Political 4 Economic 4 Social 4 Technology 4 Legal 4 Environmental 5 3. SWOT Analysis 6 Strengths 6 Weaknesses 6 Opportunities 6 Threats 6 4. Competitive Analysis 7 a. History and competition/joint ventures 7 b. Industry size, routes, hubs and passenger numbers 9 5. Financial data 2008 14 6. Jetstar 15 New Mission Statement 15 New Value Statement
latest company news and information. For the purposes of this paper, the Qantas Group is narrowed down to one of its business units, which is Qantas. Furthermore, the competitors considered are all home grown Australian airlines. At present, Jet Star, Virgin Blue, and Tiger Airways are all side-by-side Qantas in the endeavor to win the hearts
Based on our analysis of Southwest Airlines’ external and internal environment, we can now construct a general idea of the company’s overall situation. The next step is to assess whether the company is in the right position to pursue opportunities and defend threats. We are going to use SWOT analysis to evaluate the company’s internal Strength, Weakness, its outside opportunities and threats. And therefor use it as a basis of business strategies. 4.1.1 Best low-fare airlines Southwest’s low-cost
company, Southwest Airlines, has confronted a major problem of tough competition that has caused a raised threat to the sustainability of the organization, which requires developing innovative strategies and capabilities to overcome it. 2. Analysis 2.1 SWOT Analysis Strengths There is an increase in the amount of net cash boost up to finance the business activities, from $346 million in 2016 to $453 million in 2017 (Southwest Airlines,2016). As of 2017, the company’s current fleet size consists
SWOT Analysis: JetBlue Airways DeVry University Online by Keith Escher Organizational History Known as one of the very few airlines which has actually managed to make a profit since the downturn in the travel business, which was a result of the September 11th attacks, JetBlue Airways continues to pride itself by living up to its dedication of “bringing humanity back to air travel”(JetBlue Bill of Rights). JetBlue was incorporated in Delaware in August 1998 and was founded